Krispy Kreme (DNUT) Stock Price, News & Analysis

Company Overview

Krispy Kreme Doughnuts, Inc. (NASDAQ: DNUT) is a global retailer and wholesaler renowned for its signature Original Glazed doughnut and a variety of other sweet treats. The company operates through a combination of company-owned stores, franchise outlets and strategic partnerships with supermarkets, convenience stores and other foodservice channels. In addition to its doughnut portfolio, Krispy Kreme offers freshly brewed coffee, assorted beverages and proprietary seasonal items designed to drive traffic and foster brand loyalty.

Founded in 1937 in Winston-Salem, North Carolina, by Vernon Rudolph, Krispy Kreme has grown from a single local shop to a multinational brand. Over the decades, the company pursued both organic growth and acquisitions to establish a presence in North America, Europe, the Middle East, Asia-Pacific and Latin America. In 2021, Krispy Kreme returned to public markets under the ticker DNUT, reflecting its strategy to leverage capital markets for further expansion and innovation in product offerings and customer experience.

Krispy Kreme’s core product lineup centers on doughnuts—ranging from classic glazed and filled varieties to limited-edition flavors and branded collaborations. The company complements its baked goods with hot and cold beverages, including espresso-based drinks, iced coffees and specialty lattes. Digital engagement is a key pillar of its retail strategy, with mobile ordering, loyalty rewards and contactless pickup options available through the Krispy Kreme app and website.

Leadership at Krispy Kreme is focused on scaling store count, enhancing franchise support and advancing menu innovation. Under the direction of CEO Mike Tattersfield, the company has emphasized operational efficiency, strategic partnerships and data-driven marketing to strengthen its competitive position. Looking ahead, Krispy Kreme aims to expand its global footprint while continuing to refine its product mix and customer service capabilities.

Key Stats

• Today's Range: $3.49 to $3.68
• 50-Day Range: $3.16 to $4.04
• 52-Week Range: $2.50 to $5.73
• Volume: 3.12 million shs
• Average Volume: 2.36 million shs
• Market Capitalization: $606.85 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $4.63
• Consensus Rating: Hold

Krispy Kreme Stock Analysis - MarketRank™

Krispy Kreme scored higher than 70% of companies evaluated by MarketBeat, and ranked 71st out of 150 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Hold

Consensus Rating

Krispy Kreme has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 3 buy ratings, 2 hold ratings, and 3 sell ratings.

Upside Potential

Krispy Kreme has a consensus price target of $4.63, representing about 31.4% upside from its current price of $3.52.

Amount of Analyst Coverage

Krispy Kreme has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Krispy Kreme are expected to grow in the coming year, from ($0.01) to $0.12 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Krispy Kreme is -1.18, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Krispy Kreme is -1.18, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Krispy Kreme has a P/B Ratio of 0.96. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.46% of the float of Krispy Kreme has been sold short.

Short Interest Ratio / Days to Cover

Krispy Kreme has a short interest ratio ("days to cover") of 6.36.

Change versus previous month

Short interest in Krispy Kreme has recently increased by 1.19%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Krispy Kreme does not currently pay a dividend.

Dividend Growth

Krispy Kreme does not have a long track record of dividend growth.

Dividend Sustainability

Based on EPS estimates, Krispy Kreme will have a dividend payout ratio of 116.67% in the coming year. This indicates that Krispy Kreme may not be able to sustain their current dividend.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.78

News Sentiment

Krispy Kreme has a news sentiment score of 0.78. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 15 news articles for Krispy Kreme this week, compared to 8 articles on an average week.

Search Interest

Only 8 people have searched for DNUT on MarketBeat in the last 30 days. This is a decrease of -56% compared to the previous 30 days.

MarketBeat Follows

6 people have added Krispy Kreme to their MarketBeat watchlist in the last 30 days. This is an increase of 500% compared to the previous 30 days.

Company Ownership

• Score: 3.7 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $768,642.00 in company stock, which represents 0.1267% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Krispy Kreme insiders have bought more of their company's stock than they have sold. Specifically, they have bought $768,642.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

3.00% of the stock of Krispy Kreme is held by insiders.

Percentage Held by Institutions

81.72% of the stock of Krispy Kreme is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 5/07/2026
• Today: 5/29/2026
• Next Earnings (Estimated): 8/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Retail
• Current Symbol: NASDAQ:DNUT
• CIK: 1857154
• Web: www.krispykreme.com
• Phone: 800-457-4779
• Fax: N/A
• Employees: 17,000
• Year Founded: 1937

Price Target and Rating

• Average Price Target for Krispy Kreme: $4.63
• High Price Target: $6.00
• Low Price Target: $3.00
• Potential Upside/Downside: +31.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.99)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$515.77 million
• Net Margins: -33.36%
• Pretax Margin: -34.84%
• Return on Equity: -4.34%
• Return on Assets: -1.15%

Debt

• Debt-to-Equity Ratio: 1.31
• Current Ratio: 0.42
• Quick Ratio: 0.36

Sales & Book Value

• Annual Sales: $1.52 billion
• Price / Sales: 0.40
• Cash Flow: $2.79 per share
• Price / Cash Flow: 1.26
• Book Value: $3.67 per share
• Price / Book: 0.96

Miscellaneous

• Outstanding Shares: 172,400,000
• Free Float: 167,228,000
• Market Cap: $606.85 million
• Optionable: Optionable
• Beta: 1.32