L'Oreal SA (OTCMKTS:LRLCY) Short Interest Up 219.8% in July

Key Points

• Short interest in L’Oréal surged 219.8% in July, rising to 46,966 shares from 14,684 shares, though short interest still represented 0.0% of shares outstanding and only 0.1 days of trading volume.
• Analyst sentiment remained broadly positive: L’Oréal received several upgrades, and the consensus rating was “Moderate Buy” from one Strong Buy, seven Buy, four Hold and one Sell ratings.
• L’Oréal shares rose 0.9% to $88.41, trading between a 52-week range of $78.82 to $95.48 and above both its 50-day and 200-day moving averages.

L'Oreal SA (OTCMKTS:LRLCY - Get Free Report) was the recipient of a large growth in short interest during the month of July. As of July 31st, there was short interest totaling 46,966 shares, a growth of 219.8% from the July 15th total of 14,684 shares. Based on an average daily volume of 353,467 shares, the days-to-cover ratio is presently 0.1 days. Currently, 0.0% of the shares of the company are short sold.

Analyst Upgrades and Downgrades

Several analysts recently issued reports on the stock. Berenberg Bank upgraded shares of L'Oreal from a "hold" rating to a "buy" rating in a research report on Thursday, May 28th. Citigroup upgraded shares of L'Oreal from a "neutral" rating to a "buy" rating in a research note on Thursday, June 25th. Deutsche Bank Aktiengesellschaft downgraded shares of L'Oreal from a "hold" rating to a "sell" rating in a research report on Monday, June 22nd. BNP Paribas Exane raised L'Oreal from an "underperform" rating to a "neutral" rating in a report on Tuesday, May 5th. Finally, Jefferies Financial Group upgraded L'Oreal from an "underperform" rating to a "hold" rating in a research report on Wednesday, August 5th. One research analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating, four have assigned a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of "Moderate Buy".

L'Oreal Trading Up 0.9%

Shares of L'Oreal stock traded up $0.76 on Thursday, hitting $88.41. 66,598 shares of the company traded hands, compared to its average volume of 231,455. L'Oreal has a 52 week low of $78.82 and a 52 week high of $95.48. The business has a 50-day simple moving average of $87.75 and a 200 day simple moving average of $86.90. The company has a current ratio of 1.44, a quick ratio of 1.15 and a debt-to-equity ratio of 0.23.

L'Oreal Company Profile

L'Oréal SA is a global beauty and personal care company, founded in 1909 by Eugène Schueller and headquartered in Clichy, France. The company develops, manufactures and markets a broad range of consumer and professional products across cosmetics, skin care, hair care, hair color, and fragrances. L'Oréal serves customers around the world through a combination of direct retail, salons, pharmacies, department stores and e-commerce, operating in numerous countries across Europe, the Americas, Asia-Pacific, Africa and the Middle East.

Operations are organized around several business divisions that target distinct channels and consumer segments, including Consumer Products, L'Oréal Luxe, Professional Products and Active Cosmetics.

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