MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a designer, manufacturer and marketer of high-performance recreational powerboats. The company’s portfolio includes the MasterCraft®, Aviara®, Crest® Classic and Supra® brands, each of which features multiple model lines tailored for activities such as wakeboarding, waterskiing, cruising and luxury day boating. MasterCraft oversees the full product lifecycle from hull design and propulsion engineering to interior appointments and final assembly.
Founded in 1968 and headquartered in Vonore, Tennessee, MasterCraft has built a reputation for innovation in hull design, ballast systems and tower architecture to enhance wake performance and ride quality. The company operates a manufacturing campus in Tennessee, where it employs advanced composite construction techniques to ensure durability and precision fit and finish. In recent years, MasterCraft has expanded its product lineup with the flagship X Series, the value-oriented NXT Series and the premium Aviara luxury boats.
MasterCraft boats are distributed through an international network of dealers and distributors serving North America, Europe, Australia and selected emerging markets. The company leverages its dealer partnerships to provide pre- and post-sale support, service, parts and warranty coverage. MasterCraft also participates in boat shows, watersports events and brand activations to showcase its latest models and engage with customers and industry enthusiasts.
Under the leadership of Chief Executive Officer Derek Berry and an experienced management team, MasterCraft has pursued growth through product innovation, operational efficiency and strategic brand extensions. The company went public in 2015 and continues to invest in research and development, digital sales tools and customer experience initiatives to strengthen its position in the premium recreational boating segment.
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