Mattel, Inc. (NASDAQ:MAT) Given Consensus Recommendation of "Hold" by Brokerages

Key Points

• Consensus "Hold": 13 brokerages give Mattel a consensus "Hold" rating (1 sell, 7 hold, 4 buy, 1 strong buy) with an average 12‑month price target of $18.22.
• Q1 beat and guidance: Mattel beat Q1 revenue ($862.2M vs $808.4M) and EPS (-$0.20 vs -$0.24) and set FY26 adjusted EPS guidance of 1.27–1.39, citing Hot Wheels strength, entertainment/IP monetization and share repurchases as key drivers.
• Mixed outlook and risks: Despite the beat, margins are under pressure from tariffs, FX and inflation and sell‑side caution persists—JPMorgan cut its price target to $13 and moved to underweight, leaving near‑term downside risk.

Shares of Mattel, Inc. (NASDAQ:MAT - Get Free Report) have received a consensus rating of "Hold" from the thirteen research firms that are currently covering the company, Marketbeat Ratings reports. One analyst has rated the stock with a sell rating, seven have assigned a hold rating, four have given a buy rating and one has assigned a strong buy rating to the company. The average 12 month price target among brokerages that have issued ratings on the stock in the last year is $18.2222.

Several brokerages recently commented on MAT. Zacks Research upgraded Mattel from a "strong sell" rating to a "hold" rating in a report on Monday, April 13th. Morgan Stanley set a $18.00 target price on Mattel in a report on Wednesday, February 11th. The Goldman Sachs Group raised their target price on Mattel from $16.00 to $18.00 and gave the company a "neutral" rating in a report on Wednesday, February 18th. DA Davidson dropped their target price on Mattel from $25.00 to $18.00 and set a "buy" rating on the stock in a report on Wednesday, February 11th. Finally, Citigroup downgraded Mattel from a "buy" rating to a "neutral" rating and dropped their price objective for the stock from $25.00 to $16.00 in a report on Wednesday, February 11th.

Mattel News Roundup

Here are the key news stories impacting Mattel this week:

• Positive Sentiment: Q1 results beat revenue and EPS expectations; management reiterated FY26 adjusted EPS range and pointed to Hot Wheels strength and entertainment-led growth as drivers for the year. Mattel, Inc. Q1 2026 Earnings Call Summary
• Positive Sentiment: Company raised or maintained its full‑year profit outlook and emphasized entertainment/IP monetization (movies/gaming) and share repurchases as long‑term value drivers. These items support upside if execution continues. Mattel tops quarterly sales estimates on steady toy demand, entertainment push
• Neutral Sentiment: Analyst pieces and investor commentary highlight Mattel’s transformation into a brand/IP company and note a sizeable buyback plan — bullish long term but reliant on successful content and margin recovery. Mattel: Time To Go Toy Shopping
• Neutral Sentiment: New product drops (K‑Pop Demon Hunters collectibles, WWE Elite waves) and ongoing franchise activity support steady SKU momentum but are unlikely to move the stock near term. Mattel Drops New KPop Demon Hunters Blind Box Figures
• Negative Sentiment: Margins came under pressure in Q1 from tariffs, FX and inflation; analysts note some benefits from fading tariff headwinds are offset by oil‑driven cost inflation and softer toddler sales — a key reason for investor caution. Mattel: Lackluster Execution Limits Upside (Rating Downgrade)
• Negative Sentiment: Major sell‑side cut: JPMorgan lowered its price target to $13 and moved to "underweight," increasing near‑term downside risk and fueling the session's selling pressure. Tickerreport: JPMorgan PT cut
• Negative Sentiment: Broader analyst downgrades and negative notes pointing to execution issues and revised free‑cash‑flow expectations are keeping sentiment cautious despite the headline beat. Analysts boost AMD and Palantir, cut Mattel and Pinterest

Institutional Investors Weigh In On Mattel

Several hedge funds and other institutional investors have recently bought and sold shares of the business. EdgePoint Investment Group Inc. increased its holdings in Mattel by 6.0% during the 4th quarter. EdgePoint Investment Group Inc. now owns 47,341,242 shares of the company's stock worth $939,250,000 after purchasing an additional 2,678,482 shares during the last quarter. Dimensional Fund Advisors LP increased its holdings in Mattel by 7.9% during the 4th quarter. Dimensional Fund Advisors LP now owns 10,269,743 shares of the company's stock worth $203,755,000 after purchasing an additional 752,146 shares during the last quarter. LSV Asset Management increased its holdings in Mattel by 1.8% during the 4th quarter. LSV Asset Management now owns 6,126,432 shares of the company's stock worth $121,548,000 after purchasing an additional 108,622 shares during the last quarter. Massachusetts Financial Services Co. MA increased its holdings in Mattel by 2.8% during the 3rd quarter. Massachusetts Financial Services Co. MA now owns 5,779,442 shares of the company's stock worth $97,268,000 after purchasing an additional 157,881 shares during the last quarter. Finally, Morgan Stanley increased its holdings in Mattel by 15.1% during the 4th quarter. Morgan Stanley now owns 5,350,290 shares of the company's stock worth $106,150,000 after purchasing an additional 703,806 shares during the last quarter. 97.15% of the stock is currently owned by hedge funds and other institutional investors.

Mattel Stock Performance

Shares of NASDAQ:MAT opened at $14.93 on Monday. The company has a market cap of $4.34 billion, a P/E ratio of 9.45, a PEG ratio of 1.32 and a beta of 0.74. The company has a debt-to-equity ratio of 1.11, a quick ratio of 1.50 and a current ratio of 2.06. Mattel has a one year low of $14.10 and a one year high of $22.48. The business's 50-day simple moving average is $15.33 and its 200 day simple moving average is $18.26.

Mattel (NASDAQ:MAT - Get Free Report) last announced its earnings results on Wednesday, April 29th. The company reported ($0.20) EPS for the quarter, beating the consensus estimate of ($0.24) by $0.04. The business had revenue of $862.17 million for the quarter, compared to the consensus estimate of $808.38 million. Mattel had a return on equity of 18.67% and a net margin of 9.27%.The company's revenue was up 4.3% on a year-over-year basis. During the same period last year, the business posted ($0.03) EPS. Mattel has set its FY 2026 guidance at 1.270-1.390 EPS. On average, sell-side analysts forecast that Mattel will post 1.34 earnings per share for the current fiscal year.

About Mattel

Mattel, Inc is a leading global toy company headquartered in El Segundo, California. Founded in 1945 by Harold “Matt” Matson and Elliot and Ruth Handler, the company has grown into a major player in the toy and family products industry. Mattel designs, manufactures, and markets a broad range of toys, games and entertainment products under well-known brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and Matchbox. In addition to its proprietary labels, Mattel holds licenses with global entertainment franchises, partnering with Disney, Warner Bros., WWE and other studios to create character-driven play experiences.

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