MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 4,000 Shares

Key Points

• Insider Steven Yi sold 4,000 shares of MediaAlpha on May 6 at an average price of $9.14 for $36,560, leaving him with 2,879,690 shares (a 0.14% ownership decrease).
• The sale was executed under a pre-arranged Rule 10b5-1 plan to cover tax withholding and is part of a recent series of dispositions totaling roughly 135,000 shares over April–May.
• For context, MediaAlpha shares traded near $8.99 with a market cap of about $580M; the company missed quarterly EPS estimates ($0.21 vs. $0.25) but reported revenue up 17.3% year‑over‑year, and analysts have an average rating of Moderate Buy with a $12.90 price target.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 4,000 shares of MediaAlpha stock in a transaction that occurred on Wednesday, May 6th. The shares were sold at an average price of $9.14, for a total transaction of $36,560.00. Following the completion of the transaction, the insider directly owned 2,879,690 shares in the company, valued at $26,320,366.60. This trade represents a 0.14% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Monday, May 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.05, for a total value of $36,200.00.
• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $267,390.00.
• On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $65,650.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total value of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total transaction of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total transaction of $161,753.76.
• On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The stock was sold at an average price of $10.06, for a total transaction of $287,142.58.
• On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.68, for a total value of $38,720.00.
• On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.07, for a total value of $36,280.00.
• On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total transaction of $39,120.00.

MediaAlpha Stock Performance

Shares of NYSE:MAX traded down $0.46 during mid-day trading on Wednesday, reaching $8.99. 622,696 shares of the company's stock were exchanged, compared to its average volume of 779,699. The firm has a market capitalization of $579.92 million, a price-to-earnings ratio of 14.05 and a beta of 1.16. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $13.92. The business's fifty day moving average price is $9.61 and its 200-day moving average price is $10.84.

MediaAlpha (NYSE:MAX - Get Free Report) last issued its quarterly earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing the consensus estimate of $0.25 by ($0.04). MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The company had revenue of $310.00 million during the quarter, compared to analyst estimates of $298.91 million. During the same period in the previous year, the company posted ($0.04) EPS. The company's quarterly revenue was up 17.3% on a year-over-year basis. Analysts predict that MediaAlpha, Inc. will post 1.05 EPS for the current fiscal year.

Institutional Investors Weigh In On MediaAlpha

Hedge funds and other institutional investors have recently modified their holdings of the company. Caitong International Asset Management Co. Ltd raised its position in shares of MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company's stock worth $28,000 after purchasing an additional 2,124 shares during the period. Rockefeller Capital Management L.P. grew its position in MediaAlpha by 9,917.9% in the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company's stock valued at $36,000 after purchasing an additional 2,777 shares during the period. Strs Ohio bought a new stake in MediaAlpha during the 4th quarter valued at $49,000. Quarry LP raised its holdings in MediaAlpha by 43.3% during the third quarter. Quarry LP now owns 4,087 shares of the company's stock worth $47,000 after buying an additional 1,234 shares during the last quarter. Finally, Tower Research Capital LLC TRC raised its holdings in MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company's stock worth $61,000 after buying an additional 1,213 shares during the last quarter. Institutional investors own 64.39% of the company's stock.

Wall Street Analyst Weigh In

Several research firms recently commented on MAX. Weiss Ratings raised MediaAlpha from a "sell (d)" rating to a "hold (c-)" rating in a research note on Wednesday, February 25th. JPMorgan Chase & Co. increased their price target on MediaAlpha from $11.00 to $12.00 and gave the stock an "overweight" rating in a report on Thursday, April 30th. The Goldman Sachs Group reduced their price objective on shares of MediaAlpha from $13.50 to $11.50 and set a "neutral" rating for the company in a research report on Tuesday, February 24th. Keefe, Bruyette & Woods lowered their price objective on shares of MediaAlpha from $16.00 to $15.00 and set an "outperform" rating for the company in a research note on Tuesday, April 7th. Finally, Wall Street Zen downgraded shares of MediaAlpha from a "strong-buy" rating to a "buy" rating in a research report on Saturday. Four analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to MarketBeat.com, the company presently has an average rating of "Moderate Buy" and an average price target of $12.90.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

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