Netflix (NASDAQ:NFLX) Director Reed Hastings Sells 426,290 Shares

Key Points

• Reed Hastings sold 426,290 Netflix shares on Jan. 2 at an average price of $91.67 for about $39.08M, leaving him with 3,940 shares — a ~99.08% reduction in his position.
• The Jan. 2 transaction continues a pattern of large insider sales by Hastings, who also sold 375,470 shares on Dec. 1 (~$40.7M) and 403,740 shares on Oct. 31 (~$45.3M).
• Netflix shares traded near $91.45 (up 0.5%) with a market cap around $387.5B; analysts hold a "Moderate Buy" consensus with an average target of $130.45, and Q4 results due Jan. 20 are a near-term catalyst.

Netflix, Inc. (NASDAQ:NFLX - Get Free Report) Director Reed Hastings sold 426,290 shares of the firm's stock in a transaction that occurred on Friday, January 2nd. The stock was sold at an average price of $91.67, for a total value of $39,078,004.30. Following the sale, the director directly owned 3,940 shares of the company's stock, valued at $361,179.80. This represents a 99.08% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Reed Hastings also recently made the following trade(s):

• On Monday, December 1st, Reed Hastings sold 375,470 shares of Netflix stock. The shares were sold at an average price of $108.43, for a total transaction of $40,712,212.10.
• On Friday, October 31st, Reed Hastings sold 403,740 shares of Netflix stock. The stock was sold at an average price of $112.15, for a total transaction of $45,279,844.74.

Netflix Stock Up 0.5%

Shares of NFLX traded up $0.46 during trading hours on Monday, hitting $91.45. The stock had a trading volume of 39,118,478 shares, compared to its average volume of 38,674,296. Netflix, Inc. has a 1-year low of $82.11 and a 1-year high of $134.12. The firm has a market capitalization of $387.49 billion, a P/E ratio of 38.20 and a beta of 1.71. The firm has a 50 day simple moving average of $102.65 and a 200-day simple moving average of $115.15. The company has a debt-to-equity ratio of 0.56, a current ratio of 1.33 and a quick ratio of 1.33.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its quarterly earnings results on Tuesday, October 21st. The Internet television network reported $5.87 EPS for the quarter, beating analysts' consensus estimates of $0.69 by $5.18. Netflix had a net margin of 24.05% and a return on equity of 41.86%. The business had revenue of $11.32 billion during the quarter, compared to analyst estimates of $11.52 billion. During the same quarter in the previous year, the business posted $0.54 EPS. Netflix's quarterly revenue was up 17.2% on a year-over-year basis. Netflix has set its Q4 2025 guidance at 5.450-5.450 EPS. Sell-side analysts predict that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: High-volume call buying suggests traders are placing bullish bets or positioning for big post-earnings moves; this can boost short-term demand for the stock. Traders Buy High Volume of Netflix Call Options NASDAQ: NFLX
• Positive Sentiment: Multiple analyst and media pieces highlight long-term upside and list NFLX as a buy for patient investors, citing content assets and potential strategic moves (including mentions of the Warner Bros. angle). That supportive narrative can attract value-oriented buyers. 2 Leading Tech Stocks to Buy in 2026
• Neutral Sentiment: Netflix reports Q4 results on Jan. 20; several articles debate whether to buy before results or wait — the event increases volatility but is a neutral catalyst until results are known. Should You Buy Netflix Stock Before Jan. 20?
• Neutral Sentiment: Fresh pieces reassessing valuation after recent weakness provide context for longer-term investors but don't create an immediate directional trade on their own. Assessing Netflix (NFLX) Valuation After Recent Share Price Weakness And Long Term Gains
• Neutral Sentiment: Editorials and streaming roundups (content calendar) are unlikely to move the stock materially but keep subscriber/revenue narrative visible to investors. Here’s what’s worth streaming in January on Netflix, Hulu, HBO Max and more
• Negative Sentiment: Director Reed Hastings disclosed a large sale of 426,290 shares (~$39.1M at ~$91.67), cutting his stake by ~99% — sizable insider selling can weigh on sentiment. Reed Hastings Insider Sale
• Negative Sentiment: Analyst/commentary pieces describe NFLX entering a "repricing" phase as consensus enthusiasm fades; that narrative can pressure multiple compression and deter momentum buyers. Netflix: From Consensus Long To Repricing Phase
• Negative Sentiment: Coverage noting continued share declines raises questions about whether the stock is a near-term value or still falling—this can keep selling pressure elevated until clearer fundamental signs appear. Netflix Stock Just Keeps Falling. Is It Finally a Buy?

Institutional Inflows and Outflows

A number of institutional investors have recently added to or reduced their stakes in the company. Imprint Wealth LLC purchased a new position in Netflix during the 3rd quarter valued at $25,000. Retirement Wealth Solutions LLC purchased a new position in shares of Netflix during the third quarter valued at about $28,000. Legacy Investment Solutions LLC bought a new position in Netflix in the second quarter worth about $31,000. Steph & Co. raised its stake in Netflix by 188.9% in the third quarter. Steph & Co. now owns 26 shares of the Internet television network's stock worth $31,000 after buying an additional 17 shares in the last quarter. Finally, Stephens Consulting LLC lifted its holdings in Netflix by 150.0% in the second quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network's stock worth $33,000 after buying an additional 15 shares during the period. Institutional investors own 80.93% of the company's stock.

Wall Street Analyst Weigh In

NFLX has been the subject of several recent research reports. Needham & Company LLC reiterated a "buy" rating and issued a $150.00 price target on shares of Netflix in a research report on Tuesday, December 9th. Itau BBA Securities assumed coverage on Netflix in a report on Tuesday, October 7th. They set an "outperform" rating and a $151.40 target price for the company. Canaccord Genuity Group reissued a "buy" rating and issued a $152.50 price target on shares of Netflix in a report on Monday, December 8th. Erste Group Bank lowered shares of Netflix from a "buy" rating to a "hold" rating in a research report on Friday, October 31st. Finally, Wells Fargo & Company decreased their target price on shares of Netflix from $156.00 to $151.00 and set an "overweight" rating on the stock in a report on Wednesday, October 22nd. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, fourteen have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, Netflix currently has a consensus rating of "Moderate Buy" and an average price target of $130.45.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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