NIKE (NYSE:NKE) Trading 3% Higher Following Insider Buying Activity

Key Points

• NIKE shares rose about 3% intraday after multiple insiders bought stock — Director Timothy D. Cook purchased 25,000 shares at $42.43, CEO Elliott Hill bought 23,660 shares at $42.27, and Director John W. Rogers Jr. bought 4,000 shares, materially increasing their holdings.
• Fundamentals and sentiment are mixed: NIKE posted a slight quarterly beat (EPS $0.35 vs. $0.29; revenue $11.28B) but analysts cluster around a consensus Hold with a $62.34 target amid recent downgrades and price cuts, while the stock yields 3.7% with a payout ratio above 100%.

NIKE, Inc. (NYSE:NKE - Get Free Report) traded up 3% during mid-day trading on Tuesday after an insider bought additional shares in the company. The stock traded as high as $44.21 and last traded at $44.19. 20,494,331 shares changed hands during mid-day trading, an increase of 7% from the average session volume of 19,159,492 shares. The stock had previously closed at $42.91.

Specifically, Director Timothy D. Cook purchased 25,000 shares of the firm's stock in a transaction on Friday, April 10th. The stock was bought at an average cost of $42.43 per share, for a total transaction of $1,060,750.00. Following the completion of the purchase, the director owned 130,480 shares in the company, valued at $5,536,266.40. This represents a 23.70% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Elliott Hill purchased 23,660 shares of the firm's stock in a transaction on Monday, April 13th. The stock was acquired at an average price of $42.27 per share, with a total value of $1,000,108.20. Following the completion of the purchase, the chief executive officer owned 265,247 shares of the company's stock, valued at $11,211,990.69. The trade was a 9.79% increase in their position. The disclosure for this purchase is available in the SEC filing. In other NIKE news, Director John W. Rogers, Jr. purchased 4,000 shares of the firm's stock in a transaction on Thursday, April 9th. The stock was bought at an average cost of $43.34 per share, for a total transaction of $173,360.00. Following the completion of the purchase, the director owned 41,022 shares in the company, valued at $1,777,893.48. This represents a 10.80% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link.

Analyst Upgrades and Downgrades

A number of equities research analysts have commented on the company. DA Davidson cut NIKE from a "buy" rating to a "neutral" rating and decreased their price target for the company from $72.00 to $46.00 in a research note on Thursday, April 2nd. Berenberg Bank reissued a "neutral" rating and issued a $70.00 price objective on shares of NIKE in a report on Friday, December 19th. Needham & Company LLC lowered NIKE from a "buy" rating to a "hold" rating in a report on Thursday, January 8th. Jefferies Financial Group cut their price objective on NIKE from $110.00 to $90.00 and set a "buy" rating on the stock in a report on Wednesday, April 1st. Finally, Truist Financial cut their price objective on NIKE from $69.00 to $57.00 and set a "buy" rating on the stock in a report on Wednesday, April 1st. Seventeen investment analysts have rated the stock with a Buy rating, seventeen have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of "Hold" and a consensus target price of $62.34.

NIKE News Summary

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Survey evidence that U.S. teens still favor Nike could support future demand and brand pricing power. 1 Glimmer of Hope for Hard-Hit Nike Stock: Teens Love Nike
• Positive Sentiment: Value-oriented commentators (Dogs of the Dow coverage) argue Nike's large YTD decline makes it attractive to income/value investors if the turnaround proves sustainable. Why the Dogs of the Dow Strategy Says Nike Is a Buy Right Now
• Neutral Sentiment: Management is shifting mix toward wholesale to lean on retail partners to rebuild margins after digital sales softened — this could stabilize margins but execution/timing risk remains. NIKE's Sales Mix Shift: Wholesale Gains vs. Digital Decline
• Neutral Sentiment: Major brokerhouses are clustering around neutral: JPMorgan reiterated neutral and Piper Sandler moved to Neutral — these limit near-term buy-side analyst support but are not outright sell calls. NIKE, Inc. - JPMorgan reaffirms neutral NIKE's (NKE) Neutral Rating Reiterated at Piper Sandler
• Negative Sentiment: HSBC sharply cut its price target (from $90 to $48) and downgraded Nike to Hold, citing a "show-me" turnaround and near-term headwinds — a material hit to analyst sentiment and a driver of recent selling. HSBC Downgrades Nike to Hold as Turnaround Becomes a Show-Me Story With No Near-Term Catalysts
• Negative Sentiment: Analyst commentary and research note coverage highlight a delayed turnaround risk — weak guidance/timing concerns are fueling the bear case and selling pressure. Nike’s (NKE) Delayed Turnaround Fuels the Bear Case. The Clock Is Ticking
• Negative Sentiment: Company filing for a shelf registration tied to an ESOP could increase future share supply or change employee ownership dynamics — potential dilution risk to monitor. Nike (NKE) Valuation Check After Turnaround Challenges And Analyst Downgrades
• Negative Sentiment: Regulatory/tariff and legal chatter (including a shareholder solicitation re: insider duties) add event risk that could pressure sentiment if escalated. Did NIKE, Inc. Insiders Breach their Fiduciary Duties to Shareholders?

NIKE Stock Performance

The stock has a market capitalization of $65.44 billion, a price-to-earnings ratio of 29.27, a price-to-earnings-growth ratio of 2.25 and a beta of 1.31. The firm has a fifty day moving average of $56.07 and a 200 day moving average of $61.89. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.14 and a quick ratio of 1.45.

NIKE (NYSE:NKE - Get Free Report) last posted its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, topping the consensus estimate of $0.29 by $0.06. The firm had revenue of $11.28 billion for the quarter, compared to analyst estimates of $11.23 billion. NIKE had a return on equity of 16.41% and a net margin of 4.84%.NIKE's revenue for the quarter was up .1% compared to the same quarter last year. During the same period last year, the company earned $0.54 earnings per share. On average, sell-side analysts anticipate that NIKE, Inc. will post 2.05 earnings per share for the current fiscal year.

NIKE Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Wednesday, April 1st. Investors of record on Monday, March 2nd were issued a dividend of $0.41 per share. This represents a $1.64 annualized dividend and a yield of 3.7%. The ex-dividend date of this dividend was Monday, March 2nd. NIKE's dividend payout ratio (DPR) is 108.61%.

Institutional Trading of NIKE

Several hedge funds and other institutional investors have recently bought and sold shares of the stock. Vanguard Group Inc. grew its holdings in NIKE by 1.5% during the fourth quarter. Vanguard Group Inc. now owns 116,993,541 shares of the footwear maker's stock worth $7,453,658,000 after acquiring an additional 1,702,342 shares during the period. State Street Corp grew its holdings in NIKE by 2.2% during the fourth quarter. State Street Corp now owns 59,315,606 shares of the footwear maker's stock worth $3,802,807,000 after acquiring an additional 1,275,494 shares during the period. Capital World Investors grew its holdings in NIKE by 16.2% during the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker's stock worth $3,126,246,000 after acquiring an additional 6,830,938 shares during the period. J. Stern & Co. LLP grew its holdings in NIKE by 49,010.4% during the fourth quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker's stock worth $3,061,555,000 after acquiring an additional 47,956,692 shares during the period. Finally, Geode Capital Management LLC grew its holdings in NIKE by 0.9% during the fourth quarter. Geode Capital Management LLC now owns 26,442,879 shares of the footwear maker's stock worth $1,677,251,000 after acquiring an additional 233,925 shares during the period. 64.25% of the stock is owned by institutional investors and hedge funds.

About NIKE

Nike, Inc NYSE: NKE is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).

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