Planet Fitness (NYSE:PLNT) Sets New 12-Month Low - Time to Sell?

Key Points

• Planet Fitness shares hit a new 52-week low of $72.95 on Monday, trading around $72.99 with roughly 523,645 shares changing hands.
• Analyst sentiment is mixed but leans positive—MarketBeat shows an average rating of Moderate Buy with an average target of $116.93, even as some firms cut targets (Deutsche Bank to $98, Macquarie to $100) and ratings range from strong buy to sell.
• The company beat recent quarterly estimates with $0.83 EPS vs. $0.79 expected and $376.3M revenue (+10.5% YoY), and issued FY2026 guidance of EPS 3.350–3.380 versus analysts’ current forecast of ~2.51 EPS.

Planet Fitness, Inc. (NYSE:PLNT - Get Free Report) shares hit a new 52-week low during trading on Monday . The stock traded as low as $72.95 and last traded at $72.9870, with a volume of 523645 shares trading hands. The stock had previously closed at $73.80.

Wall Street Analysts Forecast Growth

PLNT has been the topic of a number of research reports. Deutsche Bank Aktiengesellschaft dropped their price target on Planet Fitness from $115.00 to $98.00 and set a "hold" rating on the stock in a research note on Thursday, February 26th. Macquarie Infrastructure decreased their price objective on Planet Fitness from $112.00 to $100.00 and set a "neutral" rating for the company in a report on Thursday, January 29th. KeyCorp assumed coverage on Planet Fitness in a research report on Thursday, March 12th. They set an "overweight" rating and a $100.00 target price on the stock. Jefferies Financial Group reiterated a "buy" rating and issued a $175.00 target price on shares of Planet Fitness in a report on Tuesday, February 24th. Finally, TD Cowen reissued a "buy" rating on shares of Planet Fitness in a research report on Tuesday, March 10th. Three research analysts have rated the stock with a Strong Buy rating, eleven have given a Buy rating, four have issued a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat, the company presently has an average rating of "Moderate Buy" and an average target price of $116.93.

Planet Fitness Trading Up 0.0%

The firm has a market cap of $5.91 billion, a P/E ratio of 28.18, a PEG ratio of 1.28 and a beta of 1.25. The company's 50-day moving average is $85.39 and its two-hundred day moving average is $96.83.

Planet Fitness (NYSE:PLNT - Get Free Report) last issued its quarterly earnings data on Tuesday, February 24th. The company reported $0.83 EPS for the quarter, topping analysts' consensus estimates of $0.79 by $0.04. The firm had revenue of $376.26 million during the quarter, compared to analyst estimates of $366.48 million. Planet Fitness had a negative return on equity of 97.97% and a net margin of 16.55%.The company's revenue for the quarter was up 10.5% on a year-over-year basis. During the same period in the previous year, the company posted $0.70 EPS. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. Research analysts anticipate that Planet Fitness, Inc. will post 2.51 EPS for the current fiscal year.

Institutional Investors Weigh In On Planet Fitness

Institutional investors and hedge funds have recently bought and sold shares of the stock. Citigroup Inc. lifted its holdings in Planet Fitness by 101.0% during the third quarter. Citigroup Inc. now owns 29,461 shares of the company's stock worth $3,058,000 after acquiring an additional 14,805 shares during the period. Federated Hermes Inc. grew its stake in Planet Fitness by 21.0% in the 3rd quarter. Federated Hermes Inc. now owns 753,079 shares of the company's stock valued at $78,170,000 after purchasing an additional 130,687 shares during the period. Pelham Capital Ltd. purchased a new stake in shares of Planet Fitness during the 3rd quarter valued at $12,841,000. Triodos Investment Management BV increased its position in shares of Planet Fitness by 16.0% during the 3rd quarter. Triodos Investment Management BV now owns 297,000 shares of the company's stock valued at $30,829,000 after purchasing an additional 41,000 shares during the last quarter. Finally, Impax Asset Management Group plc raised its stake in shares of Planet Fitness by 22.0% during the 3rd quarter. Impax Asset Management Group plc now owns 194,271 shares of the company's stock worth $20,165,000 after purchasing an additional 35,000 shares during the period. 95.53% of the stock is owned by hedge funds and other institutional investors.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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