NYSE:PLNT Planet Fitness (PLNT) Stock Price, News & Analysis $47.84 -0.14 (-0.30%) Closing price 10/12/2026 03:59 PM EasternExtended Trading$47.58 -0.26 (-0.54%) As of 10/12/2026 07:54 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Planet Fitness Stock (NYSE:PLNT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Planet Fitness alerts:Sign Up Key Stats Today's Range$47.31▼$48.7150-Day Range$40.54▼$56.6352-Week Range$37.03▼$114.26Volume1.92 million shsAverage Volume2.94 million shsMarket Capitalization$3.61 billionP/E Ratio16.22Dividend YieldN/APrice Target$69.34Consensus RatingModerate Buy Company Overview Planet Fitness, Inc. (NYSE: PLNT) is a fitness center franchisor and operator known for its “Judgement Free Zone” brand. The company provides affordable, no-commitment gym memberships designed to appeal to a broad range of consumers, including first-time and casual gym users. Planet Fitness clubs typically offer cardiovascular and strength-training equipment, free weights, locker rooms, fitness training and other member amenities. The company also provides digital fitness content and tools through its mobile app and online platforms. Its business model is primarily franchise-based, supplemented by company-operated locations and revenue from membership fees, franchise royalties, equipment and other services. The company traces its origins to a fitness club founded by Michael and Marc Grondahl in Dover, New Hampshire, in 1992. Planet Fitness began expanding through franchising in the early 2000s and became a publicly traded company in 2015. Its network serves members primarily in the United States, along with select international markets including Canada and the Dominican Republic.AI Generated. May Contain Errors. Read More Planet Fitness Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks95th Percentile Overall ScorePLNT MarketRank™: Planet Fitness scored higher than 95% of companies evaluated by MarketBeat, and ranked 65th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.3 / 5Analyst RatingModerate Buy Consensus RatingPlanet Fitness has received a consensus rating of Moderate Buy. The company's average rating score is 2.55, and is based on 1 strong buy rating, 11 buy ratings, 9 hold ratings, and 1 sell rating.Upside PotentialPlanet Fitness has a consensus price target of $69.34, representing about 45.0% upside from its current price of $47.84.Amount of Analyst CoveragePlanet Fitness has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Planet Fitness' stock forecast and price target. Earnings and Valuation3.1 / 5Proj. Earnings Growth9.03% Earnings GrowthEarnings for Planet Fitness are expected to grow by 9.03% in the coming year, from $3.21 to $3.50 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Planet Fitness is 16.22, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.65.Price to Earnings Ratio vs. SectorThe P/E ratio of Planet Fitness is 16.22, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.88.Price to Earnings Growth RatioPlanet Fitness has a PEG Ratio of 1.03. PEG Ratios around 1 indicate that a company is correctly valued.Read more about Planet Fitness' valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted12.82% of the float of Planet Fitness has been sold short.Short Interest Ratio / Days to CoverPlanet Fitness has a short interest ratio ("days to cover") of 2.61, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Planet Fitness has recently increased by 20.66%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPlanet Fitness does not currently pay a dividend.Dividend GrowthPlanet Fitness does not have a long track record of dividend growth. News and Social Media2.8 / 5News Sentiment0.40 News SentimentPlanet Fitness has a news sentiment score of 0.40. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.55 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 6 news articles for Planet Fitness this week, compared to 8 articles on an average week.Search Interest36 people have searched for PLNT on MarketBeat in the last 30 days. This is an increase of 57% compared to the previous 30 days.MarketBeat Follows3 people have added Planet Fitness to their MarketBeat watchlist in the last 30 days. Company Ownership3.6 / 5Insider TradingAcquiring Shares Cluster Insider Buying2 insiders have purchased shares of Planet Fitness in the last three months. Multiple insiders buying is a strong bullish signal.Net Insider BuyingOver the last three months, insiders have purchased a net $253,523.00 in company stock, which represents 0.0070% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Planet Fitness insiders have bought 70.71% more of their company's stock than they have sold. Specifically, they have bought $612,063.00 in company stock and sold $358,540.00 in company stock.Percentage Held by Insiders0.90% of the stock of Planet Fitness is held by insiders.Percentage Held by Institutions95.53% of the stock of Planet Fitness is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Planet Fitness' insider trading history. Receive PLNT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Planet Fitness and its competitors with MarketBeat's FREE daily newsletter. 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PLNT Stock News HeadlinesSpotting Winners: Planet Fitness (NYSE:PLNT) And Consumer Discretionary - Leisure Facilities Stocks In Q2October 12 at 7:25 PM | finance.yahoo.comAre Planet Fitness’s (PLNT) Discount-Driven Membership Gains Deepening Its Moat Or Masking Churn Risks?October 10 at 5:08 PM | finance.yahoo.comTrump's New DollarPorter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. dollar reset - and most Americans don't know it's happening. The last time America underwent a monetary shift like this, under Nixon in the 1970s, it minted an average of 1,300 new millionaires a day for over half a century. Stansberry has released a new documentary naming the assets he believes are positioned to surge as a result. | Porter & Company (Ad)PLNT stock heads for best day in 2026 — UBS says agentic AI threat is manageableOctober 9, 2026 | msn.comPlanet Fitness Can Manage Potential Risks to Churn, Membership Growth From Meta AI Agent, UBS SaysOctober 9, 2026 | finance.yahoo.com1 Value Stock to Consider Right Now and 2 We Find RiskyOctober 7, 2026 | msn.comPlanet Fitness (NYSE:PLNT) Given New $60.00 Price Target at Royal Bank Of CanadaOctober 5, 2026 | americanbankingnews.comPlanet Fitness (NYSE:PLNT) Director Christopher Tanco Purchases 2,328 Shares of StockSeptember 17, 2026 | insidertrades.comSee More Headlines PLNT Stock Analysis - Frequently Asked Questions How have PLNT shares performed this year? Planet Fitness' stock was trading at $108.51 at the beginning of 2026. Since then, PLNT shares have decreased by 55.9% and is now trading at $47.8380. How were Planet Fitness' earnings last quarter? Planet Fitness, Inc. (NYSE:PLNT) announced its quarterly earnings results on Thursday, August, 6th. The company reported $0.88 earnings per share for the quarter, beating the consensus estimate of $0.85 by $0.03. The business's revenue for the quarter was up 7.1% on a year-over-year basis. Read the conference call transcript. When did Planet Fitness IPO? Planet Fitness (PLNT) raised $202 million in an initial public offering on Thursday, August 6th 2015. The company issued 13,500,000 shares at $14.00-$16.00 per share. J.P. Morgan Securities Merrill Lynch, Jefferies and Credit Suisse Securities served as the underwriters for the IPO and Guggenheim Securities, Baird, William Blair, Piper Jaffray and Cowen and Company were co-managers. Who are Planet Fitness' major shareholders? Planet Fitness' top institutional shareholders include GAMMA Investing LLC (0.01%), Farther Finance Advisors LLC and Versant Capital Management Inc. Insiders that own company stock include Stephen Spinelli Jr, Craig R Benson, William Bode, Jennifer Simmons, Brian O'donnell, Frances G Rathke, Christopher Tanco and Christopher Rondeau. View institutional ownership trends. How do I buy shares of Planet Fitness? Shares of PLNT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Planet Fitness own? Based on aggregate information from My MarketBeat watchlists, some other companies that Planet Fitness investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA), PayPal (PYPL) and Broadcom (AVGO). Company Calendar Last Earnings8/06/2026Today10/12/2026Next Earnings (Estimated)11/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (3w+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 For the last 3 weeks, PLNT's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry Hotels, Restaurants & Leisure Sub-IndustryLeisure Facilities Current SymbolNYSE:PLNT CIK1637207 Webwww.planetfitness.com Phone(603) 750-0001FaxN/AEmployees4,020Year Founded1992Price Target and Rating Average Price Target for Planet Fitness$69.34 High Price Target$106.00 Low Price Target$50.00 Potential Upside/Downside+45.0%Consensus RatingModerate Buy Rating Score (0-4)2.55 Research Coverage22 Analysts Profitability EPS (Trailing Twelve Months)$2.95 Trailing P/E Ratio16.22 Forward P/E Ratio14.90 P/E Growth1.03Net Income$219.10 million Net Margins16.88% Pretax Margin23.71% Return on Equity-59.46% Return on Assets8.60% Debt Debt-to-Equity RatioN/A Current Ratio1.58 Quick Ratio1.56 Sales & Book Value Annual Sales$1.32 billion Price / Sales2.73 Cash Flow$5.18 per share Price / Cash Flow9.24 Book Value($5.99) per share Price / Book-7.99Miscellaneous Outstanding Shares75,530,000Free Float74,853,000Market Cap$3.61 billion OptionableOptionable Beta1.05 Social Links 7 Stocks That Could Lead the Next Market BoomTesla, Nvidia, and Google helped shape the last era of market growth, but the next wave could come from a new group of companies. 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