Planet Fitness (PLNT) Stock Forecast & Price Target $52.11 +0.06 (+0.11%) Closing price 05/22/2026 03:59 PM EasternExtended Trading$51.87 -0.24 (-0.46%) As of 05/22/2026 07:55 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Planet Fitness - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating Moderate BuyBased on 22 Analyst RatingsSell1Hold9Buy12 Based on 22 Wall Street analysts who have issued ratings for Planet Fitness in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 1 has given a sell rating, 9 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for PLNT. Consensus Price Target $77.8149.31% Upside According to the 22 analysts' twelve-month price targets for Planet Fitness, the average price target is $77.81. The highest price target for PLNT is $133.00, while the lowest price target for PLNT is $47.00. The average price target represents a forecasted upside of 49.31% from the current price of $52.11. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for PLNT and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Planet Fitness and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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PLNT Analyst Ratings Over TimeTypeCurrent Forecast5/25/25 to 5/25/261 Month Ago4/25/25 to 4/25/263 Months Ago2/24/25 to 2/24/261 Year Ago5/25/24 to 5/25/25Strong Buy1 Strong Buy rating(s)3 Strong Buy rating(s)2 Strong Buy rating(s)1 Strong Buy rating(s)Buy11 Buy rating(s)10 Buy rating(s)11 Buy rating(s)14 Buy rating(s)Hold9 Hold rating(s)4 Hold rating(s)2 Hold rating(s)3 Hold rating(s)Sell1 Sell rating(s)1 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price Target$77.81$114.92$122.27$105.11Forecasted Upside49.31% Upside65.02% Upside47.41% Upside-0.22% DownsideConsensus RatingModerate BuyModerate BuyBuyModerate Buy PLNT Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History PLNT Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Planet Fitness Stock vs. The CompetitionTypePlanet FitnessConsumer Discretionary CompaniesBroader MarketConsensus Rating Score 2.55 2.09 2.52Consensus RatingModerate BuyHoldModerate BuyPredicted Upside49.31% Upside72.59% Upside15.09% UpsideNews Sentiment RatingNeutral NewsSee Recent PLNT NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/20/2026 Roth Mkm3 of 5 starsGeorge Kelly1 of 5 starsLower TargetBuy$109.00 ➝ $64.00+24.30%5/15/2026 UBS Group4 of 5 starsArpine KocharyanNot RatedLower TargetBuy$120.00 ➝ $79.00+53.18%5/8/2026 Royal Bank Of Canada3 of 5 starsLogan Reich1 of 5 starsLower TargetOutperform$85.00 ➝ $55.00+20.47%5/8/2026 Robert W. BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJonathan KompSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$80.00+72.63%5/8/2026 Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAnthony BonadioSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOverweight$80.00 ➝ $65.00+48.35%5/8/2026 Canaccord Genuity GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBrian McNamaraSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$80.00+82.59%5/8/2026 KeyCorpSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingNoah ZatzkinSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOverweight$100.00 ➝ $65.00+50.67%5/8/2026 TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMax RakhlenkoSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingDowngradeBuy ➝ Hold$90.00 ➝ $50.00+15.90%5/8/2026 KGI SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeNeutral$50.50+17.06%5/8/2026 Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetHold$98.00 ➝ $61.00+41.35% Get the Latest News and Ratings for PLNT and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Planet Fitness and its competitors with MarketBeat's FREE daily newsletter. 5/8/2026 GuggenheimSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSimeon SiegelSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetBuy$126.00 ➝ $95.00+120.21%5/8/2026 Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingStephen WSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingDowngradeOverweight ➝ Equal Weight$47.00+8.95%5/8/2026 Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRafe JadrosichSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy ➝ Neutral$110.00 ➝ $59.00+36.76%5/7/2026 Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set Target$133.00+208.29%5/7/2026 Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeHold (C) ➝ Hold (C-)5/7/2026 William BlairSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeOutperform ➝ Market Perform4/24/2026 Stifel NicolausSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingChris O'CullSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetBuy$105.00 ➝ $90.00+30.19%3/2/2026 Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeHold ➝ Strong Sell2/27/2026 Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeOverweight ➝ Neutral2/25/2026 JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRahul KrotthapalliSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOverweight$120.00 ➝ $105.00+31.11%1/29/2026 Macquarie InfrastructureSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingPaul GoldingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetNeutral$112.00 ➝ $100.00+9.08%8/7/2025 Raymond James FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJoseph AltobelloSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingStrong-Buy3/31/2025 BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSimeon SiegelSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOutperform$100.00 ➝ $110.00+14.37%1/21/2025 DA DavidsonSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLinda Bolton WeiserSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingNeutral$87.00 ➝ $87.00-18.22%9/5/2024 BNP Paribas ExaneSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLaurent VasilescuSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeNeutral ➝ Outperform$97.00+22.82%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 01:31 PM ET. PLNT Forecast - Frequently Asked Questions What is Planet Fitness' forecast for 2026? According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Planet Fitness is $77.81, with a high forecast of $133.00 and a low forecast of $47.00. Should I buy or sell Planet Fitness stock right now? 22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Planet Fitness in the last year. There is currently 1 sell rating, 9 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" PLNT shares. Does Planet Fitness's stock price have much upside? According to analysts, Planet Fitness's stock has a predicted upside of 49.31% based on their 12-month stock forecasts. Has Planet Fitness been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Planet Fitness's stock had 7 downgrades and 1 upgrade by analysts. What analysts cover Planet Fitness? Planet Fitness has been rated by research analysts at Bank of America, Canaccord Genuity Group, Deutsche Bank Aktiengesellschaft, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, KGI Securities, Morgan Stanley, Piper Sandler, Robert W. Baird, Roth Mkm, Royal Bank Of Canada, Stifel Nicolaus, TD Cowen, UBS Group, Weiss Ratings, Wells Fargo & Company, William Blair, and Zacks Research in the past 90 days. Do Wall Street analysts like Planet Fitness more than its competitors? Analysts like Planet Fitness more than other "consumer discretionary" companies. The consensus rating for Planet Fitness is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how PLNT compares to other companies. 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BairdDeutsche Bank AktiengesellschaftBank of AmericaKGI SecuritiesWeiss RatingsJefferies Financial Group This page (NYSE:PLNT) was last updated on 5/25/2026 by MarketBeat.com Staff. 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