Go Pro

Planet Fitness (PLNT) Competitors

Planet Fitness logo
$55.84 -0.15 (-0.26%)
Closing price 07/31/2026 03:59 PM Eastern
Extended Trading
$55.69 -0.14 (-0.25%)
As of 07/31/2026 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PLNT vs. PTON, WMG, DKNG, MSGS, and LTH

Should you buy Planet Fitness stock or one of its competitors? MarketBeat compares Planet Fitness with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Planet Fitness include Peloton Interactive (PTON), Warner Music Group (WMG), DraftKings (DKNG), Madison Square Garden (MSGS), and Life Time Group (LTH). These companies are all part of the "consumer discretionary" sector.

How does Planet Fitness compare to Peloton Interactive?

Peloton Interactive (NASDAQ:PTON) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

77.0% of Peloton Interactive shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 1.3% of Peloton Interactive shares are owned by company insiders. Comparatively, 0.9% of Planet Fitness shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Planet Fitness has a net margin of 16.52% compared to Peloton Interactive's net margin of 0.94%. Peloton Interactive's return on equity of -6.95% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Peloton Interactive0.94% -6.95% 1.09%
Planet Fitness 16.52%-81.29%8.66%

Peloton Interactive has a beta of 2.52, meaning that its share price is 152% more volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market.

Planet Fitness has lower revenue, but higher earnings than Peloton Interactive. Planet Fitness is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Peloton Interactive$2.49B1.11-$118.90M$0.04159.75
Planet Fitness$1.32B3.35$219.10M$2.7720.16

In the previous week, Planet Fitness had 23 more articles in the media than Peloton Interactive. MarketBeat recorded 33 mentions for Planet Fitness and 10 mentions for Peloton Interactive. Peloton Interactive's average media sentiment score of 1.04 beat Planet Fitness' score of 0.21 indicating that Peloton Interactive is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Peloton Interactive
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Planet Fitness
4 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Peloton Interactive presently has a consensus price target of $7.94, suggesting a potential upside of 24.33%. Planet Fitness has a consensus price target of $74.50, suggesting a potential upside of 33.43%. Given Planet Fitness' stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than Peloton Interactive.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Peloton Interactive
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55

Summary

Planet Fitness beats Peloton Interactive on 11 of the 17 factors compared between the two stocks.

How does Planet Fitness compare to Warner Music Group?

Planet Fitness (NYSE:PLNT) and Warner Music Group (NASDAQ:WMG) are related companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, dividends, profitability, valuation, institutional ownership, risk, earnings and analyst recommendations.

Planet Fitness has a net margin of 16.52% compared to Warner Music Group's net margin of 6.34%. Warner Music Group's return on equity of 62.01% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness16.52% -81.29% 8.66%
Warner Music Group 6.34%62.01%4.98%

Planet Fitness presently has a consensus target price of $74.50, suggesting a potential upside of 33.43%. Warner Music Group has a consensus target price of $38.43, suggesting a potential upside of 48.03%. Given Warner Music Group's stronger consensus rating and higher possible upside, analysts clearly believe Warner Music Group is more favorable than Planet Fitness.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55
Warner Music Group
0 Sell rating(s)
4 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.78

Warner Music Group has higher revenue and earnings than Planet Fitness. Planet Fitness is trading at a lower price-to-earnings ratio than Warner Music Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.32B3.35$219.10M$2.7720.16
Warner Music Group$6.71B2.02$365M$0.8530.54

In the previous week, Planet Fitness had 21 more articles in the media than Warner Music Group. MarketBeat recorded 33 mentions for Planet Fitness and 12 mentions for Warner Music Group. Warner Music Group's average media sentiment score of 0.64 beat Planet Fitness' score of 0.21 indicating that Warner Music Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
4 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Warner Music Group
5 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Planet Fitness has a beta of 1.03, suggesting that its stock price is 3% more volatile than the broader market. Comparatively, Warner Music Group has a beta of 1.3, suggesting that its stock price is 30% more volatile than the broader market.

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 96.9% of Warner Music Group shares are held by institutional investors. 0.9% of Planet Fitness shares are held by company insiders. Comparatively, 0.1% of Warner Music Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Warner Music Group beats Planet Fitness on 10 of the 17 factors compared between the two stocks.

How does Planet Fitness compare to DraftKings?

DraftKings (NASDAQ:DKNG) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

Planet Fitness has a net margin of 16.52% compared to DraftKings' net margin of 0.93%. DraftKings' return on equity of 13.51% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Planet Fitness 16.52%-81.29%8.66%

DraftKings currently has a consensus price target of $34.37, suggesting a potential upside of 46.37%. Planet Fitness has a consensus price target of $74.50, suggesting a potential upside of 33.43%. Given DraftKings' stronger consensus rating and higher probable upside, analysts clearly believe DraftKings is more favorable than Planet Fitness.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55

In the previous week, Planet Fitness had 10 more articles in the media than DraftKings. MarketBeat recorded 33 mentions for Planet Fitness and 23 mentions for DraftKings. DraftKings' average media sentiment score of 0.60 beat Planet Fitness' score of 0.21 indicating that DraftKings is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
13 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Planet Fitness
4 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Planet Fitness has lower revenue, but higher earnings than DraftKings. Planet Fitness is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B1.92$3.71M$0.06391.33
Planet Fitness$1.32B3.35$219.10M$2.7720.16

37.7% of DraftKings shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 47.2% of DraftKings shares are held by company insiders. Comparatively, 0.9% of Planet Fitness shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

DraftKings has a beta of 1.66, meaning that its stock price is 66% more volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market.

Summary

DraftKings beats Planet Fitness on 9 of the 16 factors compared between the two stocks.

How does Planet Fitness compare to Madison Square Garden?

Planet Fitness (NYSE:PLNT) and Madison Square Garden (NYSE:MSGS) are related mid-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends, media sentiment and institutional ownership.

Planet Fitness has higher revenue and earnings than Madison Square Garden. Madison Square Garden is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.32B3.35$219.10M$2.7720.16
Madison Square Garden$1.04B9.14-$22.44M-$0.93N/A

Planet Fitness has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market. Comparatively, Madison Square Garden has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market.

Planet Fitness presently has a consensus target price of $74.50, indicating a potential upside of 33.43%. Madison Square Garden has a consensus target price of $442.40, indicating a potential upside of 12.20%. Given Planet Fitness' stronger consensus rating and higher possible upside, equities analysts clearly believe Planet Fitness is more favorable than Madison Square Garden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55
Madison Square Garden
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.33

Planet Fitness has a net margin of 16.52% compared to Madison Square Garden's net margin of -2.07%. Madison Square Garden's return on equity of 0.00% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness16.52% -81.29% 8.66%
Madison Square Garden -2.07%N/A -1.39%

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 68.9% of Madison Square Garden shares are held by institutional investors. 0.9% of Planet Fitness shares are held by company insiders. Comparatively, 19.1% of Madison Square Garden shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Planet Fitness had 24 more articles in the media than Madison Square Garden. MarketBeat recorded 33 mentions for Planet Fitness and 9 mentions for Madison Square Garden. Madison Square Garden's average media sentiment score of 0.85 beat Planet Fitness' score of 0.21 indicating that Madison Square Garden is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
4 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Madison Square Garden
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Planet Fitness beats Madison Square Garden on 13 of the 17 factors compared between the two stocks.

How does Planet Fitness compare to Life Time Group?

Planet Fitness (NYSE:PLNT) and Life Time Group (NYSE:LTH) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends, media sentiment and institutional ownership.

In the previous week, Planet Fitness had 3 more articles in the media than Life Time Group. MarketBeat recorded 33 mentions for Planet Fitness and 30 mentions for Life Time Group. Life Time Group's average media sentiment score of 0.92 beat Planet Fitness' score of 0.21 indicating that Life Time Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
4 Very Positive mention(s)
3 Positive mention(s)
26 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Life Time Group
13 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 79.4% of Life Time Group shares are held by institutional investors. 0.9% of Planet Fitness shares are held by company insiders. Comparatively, 13.3% of Life Time Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Planet Fitness presently has a consensus target price of $74.50, indicating a potential upside of 33.43%. Life Time Group has a consensus target price of $51.46, indicating a potential upside of 14.22%. Given Planet Fitness' higher possible upside, equities analysts clearly believe Planet Fitness is more favorable than Life Time Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55
Life Time Group
0 Sell rating(s)
1 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
3.00

Life Time Group has higher revenue and earnings than Planet Fitness. Planet Fitness is trading at a lower price-to-earnings ratio than Life Time Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.32B3.35$219.10M$2.7720.16
Life Time Group$3.00B3.36$373.67M$1.7126.35

Planet Fitness has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market. Comparatively, Life Time Group has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market.

Planet Fitness has a net margin of 16.52% compared to Life Time Group's net margin of 13.07%. Life Time Group's return on equity of 10.56% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness16.52% -81.29% 8.66%
Life Time Group 13.07%10.56%4.13%

Summary

Life Time Group beats Planet Fitness on 10 of the 16 factors compared between the two stocks.

Get Planet Fitness News Delivered to You Automatically

Sign up to receive the latest news and ratings for PLNT and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

PLNT vs. The Competition

MetricPlanet FitnessHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$4.44B$8.28B$13.19B$23.69B
Dividend YieldN/A3.86%53.33%4.22%
P/E Ratio20.1622.4047.0230.98
Price / Sales3.35340.0690.6519.22
Price / Cash10.7721.9418.9318.73
Price / Book-9.324.924.504.76
Net Income$219.10M$261.43M$444.15M$1.07B
7 Day Performance4.52%1.37%2.26%0.35%
1 Month Performance4.57%-1.78%0.49%-0.55%
1 Year Performance-48.07%-3.81%3.22%19.21%

Planet Fitness Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PLNT
Planet Fitness
4.2709 of 5 stars
$55.84
-0.3%
$74.50
+33.4%
-48.1%$4.44B$1.32B20.164,020
PTON
Peloton Interactive
4.2433 of 5 stars
$6.26
+3.0%
$8.25
+31.8%
-3.2%$2.63B$2.49B156.542,145
WMG
Warner Music Group
4.9265 of 5 stars
$27.61
+4.0%
$38.43
+39.2%
-9.3%$13.85B$6.71B32.485,500
DKNG
DraftKings
4.613 of 5 stars
$24.11
+4.8%
$34.37
+42.5%
-46.3%$11.42B$6.29B401.835,500
MSGS
Madison Square Garden
2.3473 of 5 stars
$397.33
+0.2%
$442.40
+11.3%
+97.3%$9.54B$1.04BN/A1,007

Related Companies and Tools


This page (NYSE:PLNT) was last updated on 8/2/2026 by MarketBeat.com Staff.
From Our Partners