PLNT vs. NXST, WH, WHR, VFC, BC, CHH, REYN, GIL, BFAM, and LBTYA
Should you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include Nexstar Media Group (NXST), Wyndham Hotels & Resorts (WH), Whirlpool (WHR), V.F. (VFC), Brunswick (BC), Choice Hotels International (CHH), Reynolds Consumer Products (REYN), Gildan Activewear (GIL), Bright Horizons Family Solutions (BFAM), and Liberty Global (LBTYA). These companies are all part of the "consumer discretionary" sector.
Nexstar Media Group (NASDAQ:NXST) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, community ranking, media sentiment, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.
95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 5.9% of Nexstar Media Group shares are held by insiders. Comparatively, 0.8% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Nexstar Media Group has a beta of 1.5, meaning that its share price is 50% more volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500.
In the previous week, Planet Fitness had 2 more articles in the media than Nexstar Media Group. MarketBeat recorded 7 mentions for Planet Fitness and 5 mentions for Nexstar Media Group. Planet Fitness' average media sentiment score of 1.15 beat Nexstar Media Group's score of 0.82 indicating that Nexstar Media Group is being referred to more favorably in the media.
Nexstar Media Group currently has a consensus price target of $193.83, indicating a potential upside of 19.49%. Planet Fitness has a consensus price target of $71.00, indicating a potential upside of 18.95%. Given Planet Fitness' higher probable upside, equities research analysts clearly believe Nexstar Media Group is more favorable than Planet Fitness.
Nexstar Media Group has higher revenue and earnings than Planet Fitness. Nexstar Media Group is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.
Planet Fitness has a net margin of 12.91% compared to Planet Fitness' net margin of 7.03%. Planet Fitness' return on equity of 14.06% beat Nexstar Media Group's return on equity.
Planet Fitness received 70 more outperform votes than Nexstar Media Group when rated by MarketBeat users. Likewise, 73.98% of users gave Planet Fitness an outperform vote while only 71.25% of users gave Nexstar Media Group an outperform vote.
Summary
Planet Fitness beats Nexstar Media Group on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding PLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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