S&P 500   5,130.95
DOW   38,989.83
QQQ   444.02
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Critical asset just had biggest fall on record (Ad)
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Closing prices for crude oil, gold and other commodities
S&P 500   5,130.95
DOW   38,989.83
QQQ   444.02
5 Under-the-Radar Artificial Intelligence (AI) Stocks
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Monday, 3/4/2024
Macy's, United Rentals rise; Apple, Spirit Airlines fall Monday, 3/4/2024
Critical asset just had biggest fall on record (Ad)
DeSantis names Disney World district administrator to run elections in Democratic Orange County
Stock market today: World markets are lower after China unveils 5% economic growth target for 2024
Critical asset just had biggest fall on record (Ad)
Ohio foundation begins process to distribute millions in opioid settlement money
Closing prices for crude oil, gold and other commodities
S&P 500   5,130.95
DOW   38,989.83
QQQ   444.02
5 Under-the-Radar Artificial Intelligence (AI) Stocks
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Monday, 3/4/2024
Macy's, United Rentals rise; Apple, Spirit Airlines fall Monday, 3/4/2024
Critical asset just had biggest fall on record (Ad)
DeSantis names Disney World district administrator to run elections in Democratic Orange County
Stock market today: World markets are lower after China unveils 5% economic growth target for 2024
Critical asset just had biggest fall on record (Ad)
Ohio foundation begins process to distribute millions in opioid settlement money
Closing prices for crude oil, gold and other commodities
S&P 500   5,130.95
DOW   38,989.83
QQQ   444.02
5 Under-the-Radar Artificial Intelligence (AI) Stocks
Critical asset just had biggest fall on record (Ad)
How major US stock indexes fared Monday, 3/4/2024
Macy's, United Rentals rise; Apple, Spirit Airlines fall Monday, 3/4/2024
Critical asset just had biggest fall on record (Ad)
DeSantis names Disney World district administrator to run elections in Democratic Orange County
Stock market today: World markets are lower after China unveils 5% economic growth target for 2024
Critical asset just had biggest fall on record (Ad)
Ohio foundation begins process to distribute millions in opioid settlement money
Closing prices for crude oil, gold and other commodities

Planet Fitness (PLNT) Competitors

$62.15
-0.07 (-0.11%)
(As of 03/4/2024 ET)

PLNT vs. CHH, NXST, ASO, RRR, GIL, BC, WHR, HGV, IGT, and REYN

Should you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include Choice Hotels International (CHH), Nexstar Media Group (NXST), Academy Sports and Outdoors (ASO), Red Rock Resorts (RRR), Gildan Activewear (GIL), Brunswick (BC), Whirlpool (WHR), Hilton Grand Vacations (HGV), International Game Technology (IGT), and Reynolds Consumer Products (REYN). These companies are all part of the "consumer discretionary" sector.

Planet Fitness vs.

Choice Hotels International (NYSE:CHH) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, community ranking, media sentiment, institutional ownership, dividends, valuation and risk.

Choice Hotels International has a net margin of 16.74% compared to Choice Hotels International's net margin of 12.91%. Planet Fitness' return on equity of 594.23% beat Choice Hotels International's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International16.74% 594.23% 14.03%
Planet Fitness 12.91%-120.89%6.82%

Planet Fitness received 306 more outperform votes than Choice Hotels International when rated by MarketBeat users. Likewise, 74.11% of users gave Planet Fitness an outperform vote while only 41.04% of users gave Choice Hotels International an outperform vote.

CompanyUnderperformOutperform
Choice Hotels InternationalOutperform Votes
275
41.04%
Underperform Votes
395
58.96%
Planet FitnessOutperform Votes
581
74.11%
Underperform Votes
203
25.89%

Choice Hotels International has a beta of 1.2, meaning that its stock price is 20% more volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500.

Choice Hotels International has higher revenue and earnings than Planet Fitness. Choice Hotels International is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.54B3.52$258.51M$5.0621.68
Planet Fitness$1.07B5.11$138.31M$1.6238.36

In the previous week, Choice Hotels International had 2 more articles in the media than Planet Fitness. MarketBeat recorded 7 mentions for Choice Hotels International and 5 mentions for Planet Fitness. Choice Hotels International's average media sentiment score of 1.32 beat Planet Fitness' score of 0.82 indicating that Planet Fitness is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Planet Fitness
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

68.8% of Choice Hotels International shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 23.1% of Choice Hotels International shares are held by insiders. Comparatively, 5.0% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Choice Hotels International presently has a consensus target price of $125.10, suggesting a potential upside of 14.06%. Planet Fitness has a consensus target price of $70.60, suggesting a potential upside of 13.60%. Given Planet Fitness' higher probable upside, analysts plainly believe Choice Hotels International is more favorable than Planet Fitness.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
3 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.90
Planet Fitness
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.71

Summary

Planet Fitness beats Choice Hotels International on 10 of the 19 factors compared between the two stocks.


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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PLNT vs. The Competition

MetricPlanet FitnessMembership sports & recreation clubs IndustryDiscretionary SectorNYSE Exchange
Market Cap$5.48B$3.15B$7.08B$17.56B
Dividend YieldN/AN/A2.57%3.55%
P/E Ratio38.3624.6812.5621.52
Price / Sales5.112.655.576.89
Price / Cash15.5013.3014.5715.39
Price / Book-46.042.085.115.46
Net Income$138.31M$70.47M$192.97M$981.71M
7 Day Performance-2.13%-0.23%-1.07%0.72%
1 Month Performance-8.15%-3.20%2.59%4.22%
1 Year Performance-23.00%-12.72%-0.70%94.28%

Planet Fitness Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CHH
Choice Hotels International
3.8256 of 5 stars
$112.19
+0.1%
$125.10
+11.5%
-11.9%$5.56B$1.54B22.171,836Dividend Announcement
NXST
Nexstar Media Group
4.9026 of 5 stars
$162.40
+1.1%
$202.50
+24.7%
-14.7%$5.51B$5.21B13.9912,971Earnings Report
ASO
Academy Sports and Outdoors
1.7944 of 5 stars
$73.14
+2.7%
$67.72
-7.4%
+23.7%$5.42B$6.40B11.2922,000Positive News
RRR
Red Rock Resorts
4.0974 of 5 stars
$55.99
+0.5%
$59.40
+6.1%
+30.5%$5.84B$1.72B18.987,850Positive News
GIL
Gildan Activewear
4.8387 of 5 stars
$34.73
-0.5%
$40.65
+17.0%
+2.5%$5.88B$3.20B11.4651,000Positive News
BC
Brunswick
4.3239 of 5 stars
$86.41
-0.6%
$95.09
+10.0%
-0.1%$5.89B$6.40B14.5217,300
WHR
Whirlpool
3.424 of 5 stars
$107.82
+0.4%
$122.17
+13.3%
-23.2%$5.89B$19.46B12.3859,000
HGV
Hilton Grand Vacations
4.655 of 5 stars
$48.19
+1.0%
$59.86
+24.2%
-7.0%$5.20B$3.84B16.9113,000Earnings Report
Short Interest ↓
Positive News
IGT
International Game Technology
3.9408 of 5 stars
$25.60
+0.1%
$41.29
+61.3%
-10.5%$5.10B$4.23B53.3210,786Upcoming Earnings
Analyst Report
REYN
Reynolds Consumer Products
1.9657 of 5 stars
$29.39
+0.2%
$28.58
-2.7%
+7.3%$6.17B$3.76B20.706,000Positive News

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This page (NYSE:PLNT) was last updated on 3/5/2024 by MarketBeat.com Staff