Planet Fitness (PLNT) Competitors

TKO Group (NYSE:TKO) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, institutional ownership, earnings, profitability, risk and analyst recommendations.

Which has higher earnings & valuation, TKO or PLNT?

Planet Fitness has lower revenue, but higher earnings than TKO Group. Planet Fitness is trading at a lower price-to-earnings ratio than TKO Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TKO Group	$2.80B	12.44	$9.41M	$1.97	89.50
Planet Fitness	$1.18B	7.46	$172.04M	$2.12	49.39

Do analysts prefer TKO or PLNT?

TKO Group currently has a consensus target price of $168.08, indicating a potential downside of 4.68%. Planet Fitness has a consensus target price of $106.63, indicating a potential upside of 1.84%. Given Planet Fitness' higher possible upside, analysts plainly believe Planet Fitness is more favorable than TKO Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TKO Group	0 Sell rating(s)	2 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.93
Planet Fitness	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.88

Does the media refer more to TKO or PLNT?

In the previous week, TKO Group had 8 more articles in the media than Planet Fitness. MarketBeat recorded 16 mentions for TKO Group and 8 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 1.59 beat TKO Group's score of 1.05 indicating that Planet Fitness is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TKO Group	9 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Planet Fitness	7 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Is TKO or PLNT more profitable?

Planet Fitness has a net margin of 14.84% compared to TKO Group's net margin of 4.98%. TKO Group's return on equity of 2.52% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TKO Group	4.98%	2.52%	1.71%
Planet Fitness	14.84%	-88.70%	7.44%

Do insiders and institutionals believe in TKO or PLNT?

89.8% of TKO Group shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 53.8% of TKO Group shares are held by insiders. Comparatively, 0.8% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Which has more volatility and risk, TKO or PLNT?

TKO Group has a beta of 0.73, suggesting that its share price is 27% less volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.33, suggesting that its share price is 33% more volatile than the S&P 500.

Summary

Planet Fitness beats TKO Group on 8 of the 15 factors compared between the two stocks.