Planet Fitness (PLNT) Competitors $103.97 +1.91 (+1.87%) Closing price 03:59 PM EasternExtended Trading$103.82 -0.15 (-0.14%) As of 07:49 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends PLNT vs. TKO, EDR, DKNG, WMG, LTH, MSGS, FUN, SGHC, RSI, and PRKSShould you be buying Planet Fitness stock or one of its competitors? The main competitors of Planet Fitness include TKO Group (TKO), Endeavor Group (EDR), DraftKings (DKNG), Warner Music Group (WMG), Life Time Group (LTH), Madison Square Garden Sports (MSGS), Cedar Fair (FUN), Super Group (SGHC), Rush Street Interactive (RSI), and United Parks & Resorts (PRKS). These companies are all part of the "entertainment" industry. Planet Fitness vs. TKO Group Endeavor Group DraftKings Warner Music Group Life Time Group Madison Square Garden Sports Cedar Fair Super Group Rush Street Interactive United Parks & Resorts TKO Group (NYSE:TKO) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, analyst recommendations, profitability, community ranking, institutional ownership and valuation. Does the MarketBeat Community believe in TKO or PLNT? Planet Fitness received 569 more outperform votes than TKO Group when rated by MarketBeat users. However, 79.59% of users gave TKO Group an outperform vote while only 73.79% of users gave Planet Fitness an outperform vote. CompanyUnderperformOutperformTKO GroupOutperform Votes3979.59% Underperform Votes1020.41% Planet FitnessOutperform Votes60873.79% Underperform Votes21626.21% Is TKO or PLNT more profitable? Planet Fitness has a net margin of 14.23% compared to TKO Group's net margin of -1.26%. TKO Group's return on equity of 3.39% beat Planet Fitness' return on equity.Company Net Margins Return on Equity Return on Assets TKO Group-1.26% 3.39% 2.32% Planet Fitness 14.23%-107.97%7.25% Which has preferable earnings & valuation, TKO or PLNT? TKO Group has higher revenue and earnings than Planet Fitness. TKO Group is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTKO Group$1.68B17.79$208.18M-$0.42-415.45Planet Fitness$1.07B8.21$138.31M$1.8655.90 Which has more risk and volatility, TKO or PLNT? TKO Group has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500. Comparatively, Planet Fitness has a beta of 1.53, suggesting that its share price is 53% more volatile than the S&P 500. Do insiders & institutionals believe in TKO or PLNT? 89.8% of TKO Group shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 53.8% of TKO Group shares are owned by company insiders. Comparatively, 5.9% of Planet Fitness shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the media prefer TKO or PLNT? In the previous week, TKO Group had 33 more articles in the media than Planet Fitness. MarketBeat recorded 41 mentions for TKO Group and 8 mentions for Planet Fitness. Planet Fitness' average media sentiment score of 0.86 beat TKO Group's score of 0.71 indicating that Planet Fitness is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment TKO Group 15 Very Positive mention(s) 1 Positive mention(s) 15 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Planet Fitness 3 Very Positive mention(s) 3 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend TKO or PLNT? TKO Group currently has a consensus price target of $148.08, indicating a potential downside of 15.13%. Planet Fitness has a consensus price target of $97.69, indicating a potential downside of 6.04%. Given Planet Fitness' stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than TKO Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TKO Group 0 Sell rating(s) 3 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.79Planet Fitness 0 Sell rating(s) 4 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.81 SummaryPlanet Fitness beats TKO Group on 11 of the 18 factors compared between the two stocks. Get Planet Fitness News Delivered to You Automatically Sign up to receive the latest news and ratings for PLNT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PLNT vs. The Competition Export to ExcelMetricPlanet FitnessMembership sports & recreation clubs IndustryDiscretionary SectorNYSE ExchangeMarket Cap$8.79B$5.94B$8.84B$20.35BDividend YieldN/A0.73%2.83%3.68%P/E Ratio55.9049.5615.6345.36Price / Sales8.214.727.0316.20Price / Cash27.0423.9528.7120.34Price / Book-77.013.995.795.78Net Income$138.31M$70.47M$273.97M$1.00B7 Day Performance-4.07%1.27%0.11%-0.12%1 Month Performance2.31%18.78%9.18%4.34%1 Year Performance54.57%87.89%12.94%19.31% Planet Fitness Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PLNTPlanet Fitness4.2408 of 5 stars$103.97+1.9%$97.69-6.0%+45.6%$8.79B$1.07B55.903,411TKOTKO Group2.125 of 5 stars$173.98+4.6%$148.08-14.9%+103.1%$29.70B$1.68B-414.051,250Analyst DowngradeInsider TradeOptions VolumeAnalyst RevisionEDREndeavor Group3.4082 of 5 stars$33.50+2.9%$27.86-16.8%+42.9%$22.93B$5.96B-16.3510,000Analyst DowngradeInsider TradeShort Interest ↓News CoveragePositive NewsDKNGDraftKings3.4589 of 5 stars$42.87+1.4%$50.92+18.8%+4.2%$20.91B$3.67B-48.734,400Earnings ReportNews CoverageWMGWarner Music Group3.9659 of 5 stars$33.65+2.8%$35.31+5.0%-4.6%$17.39B$6.43B34.255,800Earnings ReportLTHLife Time Group3.2288 of 5 stars$31.43-0.2%$31.77+1.1%+134.7%$6.50B$2.22B45.5437,000Short Interest ↑MSGSMadison Square Garden Sports2.5014 of 5 stars$208.41+1.5%$240.00+15.2%+9.6%$4.99B$1.03B87.85890FUNCedar Fair4.0819 of 5 stars$43.72-0.6%$56.21+28.6%+0.5%$4.38B$1.80B-68.3053,050Analyst DowngradeShort Interest ↓News CoverageSGHCSuper Group3.5447 of 5 stars$8.28-0.7%$10.00+20.8%+144.4%$4.12B$1.55B137.943,700Positive NewsRSIRush Street Interactive2.2921 of 5 stars$14.44+2.4%$14.00-3.1%+162.6%$3.26B$691.16M-721.75470Insider TradePRKSUnited Parks & Resorts3.2708 of 5 stars$52.24-1.3%$62.60+19.8%N/A$2.87B$1.73B13.0816,500 Related Companies and Tools Related Companies TKO Group Competitors Endeavor Group Competitors DraftKings Competitors Warner Music Group Competitors Life Time Group Competitors Madison Square Garden Sports Competitors Cedar Fair Competitors Super Group Competitors Rush Street Interactive Competitors United Parks & Resorts Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NYSE:PLNT) was last updated on 2/13/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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