Planet Fitness (PLNT) Competitors

$50.54 +1.05 (+2.13%)

Closing price 05/13/2026 03:59 PM Eastern

Extended Trading

$50.20 -0.35 (-0.69%)

As of 06:37 AM Eastern

PLNT vs. PTON, WMG, DKNG, MSGS, and RSI

Should you buy Planet Fitness stock or one of its competitors? MarketBeat compares Planet Fitness with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Planet Fitness include Peloton Interactive (PTON), Warner Music Group (WMG), DraftKings (DKNG), Madison Square Garden (MSGS), and Rush Street Interactive (RSI). These companies are all part of the "consumer discretionary" sector.

How does Planet Fitness compare to Peloton Interactive?

Peloton Interactive (NASDAQ:PTON) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

77.0% of Peloton Interactive shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 1.3% of Peloton Interactive shares are owned by insiders. Comparatively, 0.9% of Planet Fitness shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Peloton Interactive presently has a consensus price target of $8.25, indicating a potential upside of 56.84%. Planet Fitness has a consensus price target of $81.32, indicating a potential upside of 60.90%. Given Planet Fitness' stronger consensus rating and higher probable upside, analysts clearly believe Planet Fitness is more favorable than Peloton Interactive.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Peloton Interactive	1 Sell rating(s)	8 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.29
Planet Fitness	1 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.52

Planet Fitness has lower revenue, but higher earnings than Peloton Interactive. Planet Fitness is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Peloton Interactive	$2.49B	0.90	-$118.90M	$0.04	131.50
Planet Fitness	$1.32B	3.05	$219.10M	$2.77	18.25

In the previous week, Planet Fitness had 21 more articles in the media than Peloton Interactive. MarketBeat recorded 56 mentions for Planet Fitness and 35 mentions for Peloton Interactive. Peloton Interactive's average media sentiment score of 0.69 beat Planet Fitness' score of 0.38 indicating that Peloton Interactive is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Peloton Interactive	18 Very Positive mention(s)	4 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Planet Fitness	13 Very Positive mention(s)	17 Positive mention(s)	7 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral

Planet Fitness has a net margin of 16.52% compared to Peloton Interactive's net margin of 0.94%. Peloton Interactive's return on equity of -6.95% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Peloton Interactive	0.94%	-6.95%	1.09%
Planet Fitness	16.52%	-81.29%	8.66%

Peloton Interactive has a beta of 2.5, indicating that its stock price is 150% more volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

Summary

Planet Fitness beats Peloton Interactive on 11 of the 17 factors compared between the two stocks.

How does Planet Fitness compare to Warner Music Group?

Warner Music Group (NASDAQ:WMG) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

Planet Fitness has a net margin of 16.52% compared to Warner Music Group's net margin of 6.34%. Warner Music Group's return on equity of 62.01% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Warner Music Group	6.34%	62.01%	4.98%
Planet Fitness	16.52%	-81.29%	8.66%

Warner Music Group presently has a consensus price target of $37.38, indicating a potential upside of 14.33%. Planet Fitness has a consensus price target of $81.32, indicating a potential upside of 60.90%. Given Planet Fitness' higher probable upside, analysts clearly believe Planet Fitness is more favorable than Warner Music Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Warner Music Group	0 Sell rating(s)	5 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.80
Planet Fitness	1 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.52

96.9% of Warner Music Group shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 0.1% of Warner Music Group shares are owned by insiders. Comparatively, 0.9% of Planet Fitness shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Warner Music Group has higher revenue and earnings than Planet Fitness. Planet Fitness is trading at a lower price-to-earnings ratio than Warner Music Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Warner Music Group	$6.71B	2.55	$365M	$0.85	38.46
Planet Fitness	$1.32B	3.05	$219.10M	$2.77	18.25

In the previous week, Planet Fitness had 24 more articles in the media than Warner Music Group. MarketBeat recorded 56 mentions for Planet Fitness and 32 mentions for Warner Music Group. Warner Music Group's average media sentiment score of 0.58 beat Planet Fitness' score of 0.38 indicating that Warner Music Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Warner Music Group	9 Very Positive mention(s)	4 Positive mention(s)	14 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Planet Fitness	13 Very Positive mention(s)	17 Positive mention(s)	7 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral

Warner Music Group has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

Summary

Warner Music Group beats Planet Fitness on 9 of the 16 factors compared between the two stocks.

How does Planet Fitness compare to DraftKings?

DraftKings (NASDAQ:DKNG) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

Planet Fitness has a net margin of 16.52% compared to DraftKings' net margin of 0.93%. DraftKings' return on equity of 13.51% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DraftKings	0.93%	13.51%	2.24%
Planet Fitness	16.52%	-81.29%	8.66%

DraftKings presently has a consensus price target of $34.87, indicating a potential upside of 39.32%. Planet Fitness has a consensus price target of $81.32, indicating a potential upside of 60.90%. Given Planet Fitness' higher possible upside, analysts plainly believe Planet Fitness is more favorable than DraftKings.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DraftKings	2 Sell rating(s)	8 Hold rating(s)	27 Buy rating(s)	0 Strong Buy rating(s)	2.68
Planet Fitness	1 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.52

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 47.2% of DraftKings shares are owned by insiders. Comparatively, 0.9% of Planet Fitness shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Planet Fitness has lower revenue, but higher earnings than DraftKings. Planet Fitness is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DraftKings	$6.05B	2.05	$3.71M	$0.06	417.17
Planet Fitness	$1.32B	3.05	$219.10M	$2.77	18.25

In the previous week, Planet Fitness had 10 more articles in the media than DraftKings. MarketBeat recorded 56 mentions for Planet Fitness and 46 mentions for DraftKings. DraftKings' average media sentiment score of 0.70 beat Planet Fitness' score of 0.38 indicating that DraftKings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DraftKings	19 Very Positive mention(s)	10 Positive mention(s)	9 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Planet Fitness	13 Very Positive mention(s)	17 Positive mention(s)	7 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral

DraftKings has a beta of 1.67, indicating that its share price is 67% more volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market.

Summary

Planet Fitness beats DraftKings on 9 of the 17 factors compared between the two stocks.

How does Planet Fitness compare to Madison Square Garden?

Madison Square Garden (NYSE:MSGS) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, profitability, earnings, media sentiment, dividends, analyst recommendations and institutional ownership.

Planet Fitness has a net margin of 16.52% compared to Madison Square Garden's net margin of -2.07%. Madison Square Garden's return on equity of 0.00% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Madison Square Garden	-2.07%	N/A	-1.39%
Planet Fitness	16.52%	-81.29%	8.66%

Planet Fitness has higher revenue and earnings than Madison Square Garden. Madison Square Garden is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Madison Square Garden	$1.04B	8.05	-$22.44M	-$0.93	N/A
Planet Fitness	$1.32B	3.05	$219.10M	$2.77	18.25

In the previous week, Planet Fitness had 43 more articles in the media than Madison Square Garden. MarketBeat recorded 56 mentions for Planet Fitness and 13 mentions for Madison Square Garden. Planet Fitness' average media sentiment score of 0.38 beat Madison Square Garden's score of -0.07 indicating that Planet Fitness is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Madison Square Garden	1 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Planet Fitness	13 Very Positive mention(s)	17 Positive mention(s)	7 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral

Madison Square Garden has a beta of 0.59, indicating that its stock price is 41% less volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

Madison Square Garden presently has a consensus price target of $334.80, indicating a potential downside of 3.69%. Planet Fitness has a consensus price target of $81.32, indicating a potential upside of 60.90%. Given Planet Fitness' stronger consensus rating and higher probable upside, analysts plainly believe Planet Fitness is more favorable than Madison Square Garden.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Madison Square Garden	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
Planet Fitness	1 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.52

68.9% of Madison Square Garden shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 19.1% of Madison Square Garden shares are owned by insiders. Comparatively, 0.9% of Planet Fitness shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Planet Fitness beats Madison Square Garden on 14 of the 17 factors compared between the two stocks.

How does Planet Fitness compare to Rush Street Interactive?

Rush Street Interactive (NYSE:RSI) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, profitability, earnings, media sentiment, dividends, analyst recommendations and institutional ownership.

Planet Fitness has a net margin of 16.52% compared to Rush Street Interactive's net margin of 2.98%. Rush Street Interactive's return on equity of 17.21% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Street Interactive	2.98%	17.21%	8.00%
Planet Fitness	16.52%	-81.29%	8.66%

Planet Fitness has higher revenue and earnings than Rush Street Interactive. Planet Fitness is trading at a lower price-to-earnings ratio than Rush Street Interactive, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Street Interactive	$1.13B	5.54	$33.31M	$0.31	87.13
Planet Fitness	$1.32B	3.05	$219.10M	$2.77	18.25

In the previous week, Planet Fitness had 44 more articles in the media than Rush Street Interactive. MarketBeat recorded 56 mentions for Planet Fitness and 12 mentions for Rush Street Interactive. Rush Street Interactive's average media sentiment score of 0.42 beat Planet Fitness' score of 0.38 indicating that Rush Street Interactive is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Street Interactive	4 Very Positive mention(s)	5 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Planet Fitness	13 Very Positive mention(s)	17 Positive mention(s)	7 Neutral mention(s)	11 Negative mention(s)	0 Very Negative mention(s)	Neutral

Rush Street Interactive has a beta of 1.65, indicating that its stock price is 65% more volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.12, indicating that its stock price is 12% more volatile than the broader market.

Rush Street Interactive presently has a consensus price target of $28.63, indicating a potential upside of 5.98%. Planet Fitness has a consensus price target of $81.32, indicating a potential upside of 60.90%. Given Planet Fitness' higher probable upside, analysts plainly believe Planet Fitness is more favorable than Rush Street Interactive.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Street Interactive	0 Sell rating(s)	3 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.85
Planet Fitness	1 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.52

24.8% of Rush Street Interactive shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 52.9% of Rush Street Interactive shares are owned by insiders. Comparatively, 0.9% of Planet Fitness shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Planet Fitness beats Rush Street Interactive on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PLNT vs. The Competition

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Metric	Planet Fitness	LEISURE&REC SVS Industry	Discretionary Sector	NYSE Exchange
Market Cap	$3.96B	$7.94B	$7.15B	$22.96B
Dividend Yield	N/A	2.42%	2.91%	4.06%
P/E Ratio	18.25	15.36	18.46	28.29
Price / Sales	3.05	7.10	3.66	24.50
Price / Cash	9.53	10.15	14.65	25.11
Price / Book	-8.38	4.40	3.64	4.73
Net Income	$219.10M	$420.73M	$247.44M	$1.07B
7 Day Performance	17.16%	-2.98%	-1.84%	-1.11%
1 Month Performance	-29.61%	-4.44%	7.78%	1.36%
1 Year Performance	-48.52%	20.83%	12.23%	24.41%

Planet Fitness Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PLNT Planet Fitness	4.7287 of 5 stars	$50.54 +2.1%	$81.32 +60.9%	-46.3%	$3.96B	$1.32B	18.25	4,020	Earnings Report Insider Trade
PTON Peloton Interactive	4.0241 of 5 stars	$5.14 -4.1%	$8.60 +67.3%	-22.8%	$2.28B	$2.49B	N/A	2,145	Earnings Report Analyst Upgrade
WMG Warner Music Group	4.454 of 5 stars	$28.11 +0.5%	$36.00 +28.1%	+19.0%	$14.62B	$6.71B	48.47	5,500	Earnings Report Dividend Announcement Analyst Upgrade
DKNG DraftKings	4.66 of 5 stars	$23.57 +2.5%	$34.84 +47.8%	-33.6%	$11.40B	$6.05B	N/A	5,500	Earnings Report Analyst Forecast
MSGS Madison Square Garden	1.3345 of 5 stars	$339.63 -0.3%	$333.80 -1.7%	+76.5%	$8.20B	$1.04B	N/A	1,007	Earnings Report Analyst Forecast

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This page (NYSE:PLNT) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Planet Fitness (PLNT) Competitors

PLNT vs. PTON, WMG, DKNG, MSGS, and RSI

How does Planet Fitness compare to Peloton Interactive?

Summary

How does Planet Fitness compare to Warner Music Group?

Summary

How does Planet Fitness compare to DraftKings?

Summary

How does Planet Fitness compare to Madison Square Garden?

Summary

How does Planet Fitness compare to Rush Street Interactive?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PLNT vs. The Competition

Planet Fitness Competitors List

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Planet Fitness (PLNT) Competitors

PLNT vs. PTON, WMG, DKNG, MSGS, and RSI

How does Planet Fitness compare to Peloton Interactive?

Do institutionals & insiders have more ownership in PTON or PLNT?

Do analysts prefer PTON or PLNT?

Which has higher earnings & valuation, PTON or PLNT?

Does the media prefer PTON or PLNT?

Is PTON or PLNT more profitable?

Which has more risk & volatility, PTON or PLNT?

Summary

How does Planet Fitness compare to Warner Music Group?

Is WMG or PLNT more profitable?

Do analysts prefer WMG or PLNT?

Do institutionals & insiders have more ownership in WMG or PLNT?

Which has higher earnings & valuation, WMG or PLNT?

Does the media prefer WMG or PLNT?

Which has more risk & volatility, WMG or PLNT?

Summary

How does Planet Fitness compare to DraftKings?

Is DKNG or PLNT more profitable?

Do analysts prefer DKNG or PLNT?

Do insiders and institutionals have more ownership in DKNG or PLNT?

Which has stronger valuation and earnings, DKNG or PLNT?

Does the media prefer DKNG or PLNT?

Which has more volatility and risk, DKNG or PLNT?

Summary

How does Planet Fitness compare to Madison Square Garden?

Is MSGS or PLNT more profitable?

Which has higher valuation & earnings, MSGS or PLNT?

Does the media prefer MSGS or PLNT?

Which has more risk and volatility, MSGS or PLNT?

Do analysts prefer MSGS or PLNT?

Do institutionals and insiders have more ownership in MSGS or PLNT?

Summary

How does Planet Fitness compare to Rush Street Interactive?

Is RSI or PLNT more profitable?

Which has higher valuation & earnings, RSI or PLNT?

Does the media prefer RSI or PLNT?

Which has more risk and volatility, RSI or PLNT?

Do analysts prefer RSI or PLNT?

Do institutionals and insiders have more ownership in RSI or PLNT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PLNT vs. The Competition

Planet Fitness Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools