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Planet Fitness (PLNT) Competitors

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$53.29 +0.41 (+0.78%)
Closing price 06/2/2026 03:59 PM Eastern
Extended Trading
$53.35 +0.06 (+0.11%)
As of 09:28 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PLNT vs. PTON, DKNG, MSGS, LTH, and SGHC

Should you buy Planet Fitness stock or one of its competitors? MarketBeat compares Planet Fitness with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Planet Fitness include Peloton Interactive (PTON), DraftKings (DKNG), Madison Square Garden (MSGS), Life Time Group (LTH), and Super Group (SGHC) (SGHC). These companies are all part of the "consumer discretionary" sector.

How does Planet Fitness compare to Peloton Interactive?

Planet Fitness (NYSE:PLNT) and Peloton Interactive (NASDAQ:PTON) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 77.0% of Peloton Interactive shares are held by institutional investors. 0.9% of Planet Fitness shares are held by insiders. Comparatively, 1.3% of Peloton Interactive shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Peloton Interactive had 3 more articles in the media than Planet Fitness. MarketBeat recorded 12 mentions for Peloton Interactive and 9 mentions for Planet Fitness. Peloton Interactive's average media sentiment score of 0.71 beat Planet Fitness' score of 0.40 indicating that Peloton Interactive is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
2 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Peloton Interactive
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Planet Fitness has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market. Comparatively, Peloton Interactive has a beta of 2.54, indicating that its share price is 154% more volatile than the broader market.

Planet Fitness presently has a consensus target price of $77.81, suggesting a potential upside of 46.00%. Peloton Interactive has a consensus target price of $8.25, suggesting a potential upside of 30.13%. Given Planet Fitness' stronger consensus rating and higher probable upside, research analysts clearly believe Planet Fitness is more favorable than Peloton Interactive.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55
Peloton Interactive
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

Planet Fitness has higher earnings, but lower revenue than Peloton Interactive. Planet Fitness is trading at a lower price-to-earnings ratio than Peloton Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.32B3.20$219.10M$2.7719.24
Peloton Interactive$2.49B1.10-$118.90M$0.04158.50

Planet Fitness has a net margin of 16.52% compared to Peloton Interactive's net margin of 0.94%. Peloton Interactive's return on equity of -6.95% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness16.52% -81.29% 8.66%
Peloton Interactive 0.94%-6.95%1.09%

Summary

Planet Fitness beats Peloton Interactive on 10 of the 17 factors compared between the two stocks.

How does Planet Fitness compare to DraftKings?

Planet Fitness (NYSE:PLNT) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, valuation, dividends, profitability, risk, earnings, analyst recommendations and institutional ownership.

Planet Fitness has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market. Comparatively, DraftKings has a beta of 1.66, meaning that its share price is 66% more volatile than the broader market.

Planet Fitness has higher earnings, but lower revenue than DraftKings. Planet Fitness is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.32B3.20$219.10M$2.7719.24
DraftKings$6.05B2.07$3.71M$0.06421.67

Planet Fitness has a net margin of 16.52% compared to DraftKings' net margin of 0.93%. DraftKings' return on equity of 13.51% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness16.52% -81.29% 8.66%
DraftKings 0.93%13.51%2.24%

Planet Fitness presently has a consensus price target of $77.81, suggesting a potential upside of 46.00%. DraftKings has a consensus price target of $34.15, suggesting a potential upside of 34.97%. Given Planet Fitness' higher possible upside, equities research analysts plainly believe Planet Fitness is more favorable than DraftKings.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55
DraftKings
2 Sell rating(s)
9 Hold rating(s)
27 Buy rating(s)
1 Strong Buy rating(s)
2.69

In the previous week, DraftKings had 8 more articles in the media than Planet Fitness. MarketBeat recorded 17 mentions for DraftKings and 9 mentions for Planet Fitness. DraftKings' average media sentiment score of 0.72 beat Planet Fitness' score of 0.40 indicating that DraftKings is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
2 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
DraftKings
9 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

95.5% of Planet Fitness shares are owned by institutional investors. Comparatively, 37.7% of DraftKings shares are owned by institutional investors. 0.9% of Planet Fitness shares are owned by insiders. Comparatively, 47.2% of DraftKings shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

DraftKings beats Planet Fitness on 9 of the 16 factors compared between the two stocks.

How does Planet Fitness compare to Madison Square Garden?

Madison Square Garden (NYSE:MSGS) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, valuation, media sentiment, dividends, analyst recommendations, institutional ownership and profitability.

Madison Square Garden has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market.

Planet Fitness has a net margin of 16.52% compared to Madison Square Garden's net margin of -2.07%. Madison Square Garden's return on equity of 0.00% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Madison Square Garden-2.07% N/A -1.39%
Planet Fitness 16.52%-81.29%8.66%

In the previous week, Planet Fitness had 4 more articles in the media than Madison Square Garden. MarketBeat recorded 9 mentions for Planet Fitness and 5 mentions for Madison Square Garden. Madison Square Garden's average media sentiment score of 0.56 beat Planet Fitness' score of 0.40 indicating that Madison Square Garden is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Madison Square Garden
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Planet Fitness
2 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Planet Fitness has higher revenue and earnings than Madison Square Garden. Madison Square Garden is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Madison Square Garden$1.04B8.86-$22.44M-$0.93N/A
Planet Fitness$1.32B3.20$219.10M$2.7719.24

68.9% of Madison Square Garden shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 19.1% of Madison Square Garden shares are held by company insiders. Comparatively, 0.9% of Planet Fitness shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Madison Square Garden currently has a consensus target price of $356.80, suggesting a potential downside of 6.66%. Planet Fitness has a consensus target price of $77.81, suggesting a potential upside of 46.00%. Given Planet Fitness' stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than Madison Square Garden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Madison Square Garden
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55

Summary

Planet Fitness beats Madison Square Garden on 13 of the 17 factors compared between the two stocks.

How does Planet Fitness compare to Life Time Group?

Planet Fitness (NYSE:PLNT) and Life Time Group (NYSE:LTH) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, media sentiment, institutional ownership and profitability.

Planet Fitness presently has a consensus price target of $77.81, suggesting a potential upside of 46.00%. Life Time Group has a consensus price target of $40.30, suggesting a potential upside of 25.25%. Given Planet Fitness' higher probable upside, equities research analysts clearly believe Planet Fitness is more favorable than Life Time Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55
Life Time Group
0 Sell rating(s)
3 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.82

Life Time Group has higher revenue and earnings than Planet Fitness. Life Time Group is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.32B3.20$219.10M$2.7719.24
Life Time Group$3.00B2.39$373.67M$1.7118.82

Planet Fitness has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market. Comparatively, Life Time Group has a beta of 1.55, indicating that its share price is 55% more volatile than the broader market.

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 79.4% of Life Time Group shares are held by institutional investors. 0.9% of Planet Fitness shares are held by insiders. Comparatively, 13.3% of Life Time Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Planet Fitness has a net margin of 16.52% compared to Life Time Group's net margin of 12.56%. Life Time Group's return on equity of 10.10% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness16.52% -81.29% 8.66%
Life Time Group 12.56%10.10%3.91%

In the previous week, Planet Fitness had 6 more articles in the media than Life Time Group. MarketBeat recorded 9 mentions for Planet Fitness and 3 mentions for Life Time Group. Planet Fitness' average media sentiment score of 0.40 beat Life Time Group's score of 0.11 indicating that Planet Fitness is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
2 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Life Time Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Planet Fitness beats Life Time Group on 10 of the 16 factors compared between the two stocks.

How does Planet Fitness compare to Super Group (SGHC)?

Planet Fitness (NYSE:PLNT) and Super Group (SGHC) (NYSE:SGHC) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, dividends, earnings, profitability and institutional ownership.

Planet Fitness has higher earnings, but lower revenue than Super Group (SGHC). Planet Fitness is trading at a lower price-to-earnings ratio than Super Group (SGHC), indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Planet Fitness$1.32B3.20$219.10M$2.7719.24
Super Group (SGHC)$2.23B2.88$217M$0.4826.43

95.5% of Planet Fitness shares are held by institutional investors. Comparatively, 5.1% of Super Group (SGHC) shares are held by institutional investors. 0.9% of Planet Fitness shares are held by insiders. Comparatively, 10.4% of Super Group (SGHC) shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Planet Fitness currently has a consensus price target of $77.81, suggesting a potential upside of 46.00%. Super Group (SGHC) has a consensus price target of $17.57, suggesting a potential upside of 38.52%. Given Planet Fitness' higher probable upside, research analysts plainly believe Planet Fitness is more favorable than Super Group (SGHC).

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55
Super Group (SGHC)
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.78

Planet Fitness has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market. Comparatively, Super Group (SGHC) has a beta of 1.08, meaning that its share price is 8% more volatile than the broader market.

In the previous week, Planet Fitness had 6 more articles in the media than Super Group (SGHC). MarketBeat recorded 9 mentions for Planet Fitness and 3 mentions for Super Group (SGHC). Super Group (SGHC)'s average media sentiment score of 0.46 beat Planet Fitness' score of 0.40 indicating that Super Group (SGHC) is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Planet Fitness
2 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Super Group (SGHC)
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Planet Fitness has a net margin of 16.52% compared to Super Group (SGHC)'s net margin of 10.58%. Super Group (SGHC)'s return on equity of 42.85% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
Planet Fitness16.52% -81.29% 8.66%
Super Group (SGHC) 10.58%42.85%26.15%

Summary

Planet Fitness beats Super Group (SGHC) on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PLNT vs. The Competition

MetricPlanet FitnessLEISURE&REC SVS IndustryDiscretionary SectorNYSE Exchange
Market Cap$4.20B$8.51B$7.40B$23.18B
Dividend YieldN/A2.56%2.84%4.09%
P/E Ratio19.2416.2121.5531.31
Price / Sales3.2010.453.9024.47
Price / Cash10.1811.0315.0424.80
Price / Book-8.904.713.704.74
Net Income$219.10M$362.25M$247.47M$1.07B
7 Day Performance2.44%2.37%0.86%0.62%
1 Month Performance-18.52%3.71%16.09%1.54%
1 Year Performance-49.44%38.93%17.10%26.87%

Planet Fitness Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PLNT
Planet Fitness
4.5836 of 5 stars
$53.29
+0.8%
$77.81
+46.0%
-49.4%$4.20B$1.32B19.244,020
PTON
Peloton Interactive
3.6001 of 5 stars
$5.71
flat
$8.25
+44.5%
-3.9%$2.47B$2.49B142.792,145
DKNG
DraftKings
4.1146 of 5 stars
$25.12
flat
$34.32
+36.6%
-25.0%$12.46B$6.05B418.675,500
MSGS
Madison Square Garden
1.3899 of 5 stars
$353.80
0.0%
$342.20
-3.3%
+101.7%$8.52B$1.04BN/A1,007
LTH
Life Time Group
4.6594 of 5 stars
$32.09
+0.1%
$40.00
+24.7%
+8.4%$7.14B$3.00B18.7644,000

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This page (NYSE:PLNT) was last updated on 6/3/2026 by MarketBeat.com Staff.
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