Super Group (SGHC) Competitors

Super Group (NYSE:SGHC) and Planet Fitness (NYSE:PLNT) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, dividends, analyst recommendations, institutional ownership, earnings and community ranking.

Which has better earnings and valuation, SGHC or PLNT?

Planet Fitness has lower revenue, but higher earnings than Super Group. Planet Fitness is trading at a lower price-to-earnings ratio than Super Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Super Group	$1.56B	2.15	-$11.42M	$0.06	112.25
Planet Fitness	$1.18B	6.85	$138.31M	$2.01	47.54

Does the media prefer SGHC or PLNT?

In the previous week, Planet Fitness had 9 more articles in the media than Super Group. MarketBeat recorded 14 mentions for Planet Fitness and 5 mentions for Super Group. Planet Fitness' average media sentiment score of 1.18 beat Super Group's score of 1.04 indicating that Planet Fitness is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Super Group	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Planet Fitness	8 Very Positive mention(s)	4 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend SGHC or PLNT?

Super Group presently has a consensus target price of $10.50, suggesting a potential upside of 55.90%. Planet Fitness has a consensus target price of $100.17, suggesting a potential upside of 4.82%. Given Super Group's stronger consensus rating and higher probable upside, equities analysts clearly believe Super Group is more favorable than Planet Fitness.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Super Group	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Planet Fitness	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	2.83

Is SGHC or PLNT more profitable?

Planet Fitness has a net margin of 14.23% compared to Super Group's net margin of 2.25%. Super Group's return on equity of 15.40% beat Planet Fitness' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Super Group	2.25%	15.40%	9.01%
Planet Fitness	14.23%	-107.97%	7.25%

Does the MarketBeat Community believe in SGHC or PLNT?

Planet Fitness received 587 more outperform votes than Super Group when rated by MarketBeat users. Likewise, 73.73% of users gave Planet Fitness an outperform vote while only 71.43% of users gave Super Group an outperform vote.

Company	Underperform	Outperform
Super Group	Outperform Votes 25 71.43%	Underperform Votes 10 28.57%
Planet Fitness	Outperform Votes 612 73.73%	Underperform Votes 218 26.27%

Which has more risk and volatility, SGHC or PLNT?

Super Group has a beta of 1, indicating that its share price has a similar volatility profile to the S&P 500.Comparatively, Planet Fitness has a beta of 1.54, indicating that its share price is 54% more volatile than the S&P 500.

Do institutionals & insiders have more ownership in SGHC or PLNT?

5.1% of Super Group shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 10.4% of Super Group shares are owned by company insiders. Comparatively, 5.9% of Planet Fitness shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Planet Fitness beats Super Group on 12 of the 19 factors compared between the two stocks.