Super Group (NYSE: SGHC) is a vertically integrated sports betting and gaming technology company that develops software and services for both business-to-business and business-to-consumer clients. Founded in 2008 and headquartered in Jersey with operational hubs across Europe, Africa and the Americas, Super Group has built a reputation for providing end-to-end solutions that span platform infrastructure, risk management, data analytics and customer-facing products. Its proprietary technology powers sportsbook, casino and lottery offerings, enabling partners and brand operators to access a turnkey service that includes hosting, compliance, payment processing and customer support.
In its business-to-business segment, Super Group offers a suite of modular services designed to meet the needs of regulated operators and new market entrants. Drawing on a centralized trading operation and in-house engineering teams, the company delivers real-time odds compilation, in-play risk management and trading expertise across a wide variety of sports and events. Its digital platform features a scalable architecture, multi-channel deployment capabilities and a flexible integration framework, supporting both web and mobile channels in jurisdictions across Europe, Latin America, Africa and Asia Pacific.
On the business-to-consumer side, Super Group’s flagship brands operate under international gaming licenses in key regulated markets. The consumer offerings include online sports betting, casino games and fixed-odds lottery products, enriched by data-driven personalization and customer retention tools. The company also maintains a network of retail betting shops in select markets, leveraging its omnichannel approach to drive user engagement and cross-sell digital services to a broad customer base.
Leadership at Super Group is spearheaded by Chief Executive Officer Lee Taylor, who brings extensive experience in online gaming operations and technology development, and Chief Financial Officer Mike Fackrell, known for his expertise in scaling global digital businesses. The board is chaired by Charles Gillespie, under whose guidance the company has pursued strategic partnerships and acquisitions to bolster its product suite and expand its geographic footprint. Through continued investment in innovation and regulatory compliance, Super Group aims to consolidate its position as a leading supplier of comprehensive gaming technology and trading solutions worldwide.
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