Super Group (SGHC) Q1 2025 Earnings Report

Super Group (SGHC) EPS Results

• Actual EPS: $0.12
• Consensus EPS: $0.09
• Beat/Miss: Beat by +$0.03
• One Year Ago EPS: N/A

Super Group (SGHC) Revenue Results

• Actual Revenue: $495.96 million
• Expected Revenue: $423.91 million
• Beat/Miss: Beat by +$72.05 million
• YoY Revenue Growth: N/A

Super Group (SGHC) Announcement Details

• Quarter: Q1 2025
• Date: 5/8/2025
• Time: After Market Closes
• Conference Call Date: Friday, May 9, 2025
• Conference Call Time: 7:45AM ET

Super Group (SGHC) (NYSE:SGHC) is a global online sports betting and gaming company that operates primarily through the Betway and Spin brands. Its offerings include online sports wagering, casino games, live dealer products and other digital gaming services delivered through websites and mobile platforms.

Betway is the company’s principal sports betting and online gaming brand, while Spin focuses on online casino and related gaming entertainment. Super Group serves customers in multiple regulated markets across Africa, Europe, the Americas and other international jurisdictions, with the availability of products varying according to local laws and licensing requirements.

The company was formed through the combination of the Betway and Spin businesses and became a publicly traded company on the New York Stock Exchange in 2022. Super Group is led by Chief Executive Officer Neal Menashe, who has held leadership roles within the company and its predecessor businesses.

Super Group (SGHC) Q1 2025 Earnings Call Transcript

Key Takeaways

• From today, Super Group will report results in U.S. Dollars to align with U.S. peers and include its U.S. business by default.
• Record Q1 performance: combined revenue of $517 million (up 25% YoY) and adjusted EBITDA of $111 million (up 120% YoY) with a 22% margin.
• The ex-U.S. business posted its highest-ever Q1 revenue (up 24% YoY) and adjusted EBITDA of $121 million (up 62% YoY) with a 24% margin, led by a 54% surge in Africa.
• In the U.S. iGaming segment, losses narrowed to $10 million in Q1 from $11 million, with Spin Palace Casino launched in New Jersey and Pennsylvania and breakeven still on track for 2027.
• APAC revenue fell 13% YoY due to currency headwinds and closing non-performing markets, with New Zealand down 7% in U.S. dollar terms amid regulatory marketing limits.

Presentation

[Operator]

Hello everyone, and thank you for joining the Super Group First Quarter 2025 earnings webcast and conference call. My name is Lucy, and I will be coordinating your call today. During the presentation, you can register a question by pressing star followed by one on your telephone keypad. If you change your mind, please press star followed by two. I will now hand over to your host, Nkem Ojougboh, Head of Investor Relations, to begin. Please go ahead.

[Nkem Ojougboh, Head of Investor Relations at Super Group]

Good morning, everyone, and thank you for joining us today to discuss Super Group's results for the first quarter of 2025. During this call, Super Group may make comments of a forward-looking nature that's subject to risk, uncertainties, and other factors discussed further in its SEC filings that could cause its actual results to differ materially from historical results or from the company's forecast. Super Group assumes no responsibility to update forward-looking statements other than as required by law. On today's call, Super Group may refer to certain non-GAAP financial measures. These non-GAAP financial measures are in addition to, and not a substitute for, measures of financial performance prepared in accordance with GAAP. Super Group has provided a reconciliation of the non-GAAP financial measures to the most comparable GAAP figures in a press release issued yesterday and available on the Investor Relations page of Super Group's website.

[Nkem Ojougboh, Head of Investor Relations at Super Group]

In addition, Super Group has reported its financial results and metrics in two parts, highlighting Super Group's profitable and cash-generative global business separately from its investment into the U.S. This aligns with the annual guidance that Super Group has provided for 2025. Going forward, Super Group will report on the combined results. Super Group recommends that investors refer to the supplementary presentation posted to their website. Today, I'm joined by Neal Menashe, Chief Executive Officer, and Alinda Van Wyk, Chief Financial Officer. After I prepare the remarks, we will open the call up for questions. I would like to turn the call over to Neal.

[Neal Menashe, CEO at Super Group]

Thank you, Nkem. Good morning, everyone, and welcome to Super Group's first quarter 2025 earnings call. We kicked off 2025 with a powerful quarter, delivering impressive growth in revenue and customer numbers. We remain strategically focused on making smart adjustments to our global operations, cultivating our growth areas, enhancing our technology and product offerings, and spending wisely on operations and marketing, all while continuing to deliver meaningful shareholder returns. Before we dig into our numbers, we have four important announcements. First, please join me in expressing our deepest thanks and gratitude to Richard Hasson, former President and CCO, for everything that he has done for Super Group over the last 13 years. It has been a super journey. We wish him every success in his next chapter. Second, from today going forward, we will be reporting our financial results in U.S.

[Neal Menashe, CEO at Super Group]

dollars to enhance comparability with our U.S.-listed peers and provide more relevant information to investors. Third, also from today going forward, our results presentation will be inclusive of our U.S. business, and less stated. Finally, we are excited to reintroduce Super Group to you at our upcoming Investor Day on Thursday, September the 18th, 2025, in London, and we are eager to present our new office hub. This event will reflect the significant transformation that we have made since Super Group listed over three years ago. Turning now to our numbers, we comfortably beat our internal ex-U.S. and U.S. expectations for both total revenue and adjusted EBITDA for quarter one 2025. The combined group delivered an all-time high first quarter total revenue of $517 million, growing 25% year-over-year.

[Neal Menashe, CEO at Super Group]

Total combined group adjusted EBITDA, also a first quarter record, increased by 120% year-over-year to $111 million, with a combined margin of approximately 22%. We delivered all of this without compromising our strategy of reinvesting for growth, with a marketing ratio of 26% of net revenue. Growth was fueled by exceptional wagers for both sports, betting up 7% year-over-year, and casino up 23% year-over-year. Total revenue ex the U.S. was the highest first quarter ever, growing 24% year-over-year to $502 million. Adjusted EBITDA ex the U.S. grew 62% to $121 million, with a margin of 24%. Analyzing the ex-U.S. numbers, key drivers were as follows. Africa grew 54% year-over-year, driven by steady development in South Africa, Ghana, Malawi, and the recent launch of Botswana.

[Neal Menashe, CEO at Super Group]

Botswana is off to the races as one of the most successful launches we have ever seen, while Nigeria is receiving strategic attention that we believe will be fruitful. In Africa, casino and sports were up 31% and 38% year-over-year, respectively, thanks to continued growth in our customer base and the strength of our market-leading global brands. The end result is that we continue to occupy podium positions in multiple markets across the continent. Europe was up 53% year-over-year. The U.K. continued to be a bright spot, with revenue up 87%, thanks to strong growth from Jackpot City and Betway, together with improved marketing and product experience. Spain is up 20% over the same period due to growth in casino, as well as the relaxation of the Royal Decree around sponsorship and marketing. Overall, Canada grew 13% year-over-year.

[Neal Menashe, CEO at Super Group]

Ontario grew 2%, while the rest of Canada grew 16% over the same period. Our performance highlights the continued strength of our brands across Canada, where profitability remains very good. We maintain tight control of overheads and are holding marketing spend stable as a percentage of revenue. In Alberta, we are preparing for a potential launch of local regulations in 2026. Lastly, APAC was significantly affected by currency weakness and the closure of non-performing markets, ending down 13% year-over-year. Our largest market in APAC is New Zealand, which was in line with last year in constant currency, but down 7% year over year in dollar terms. Growth in New Zealand is constrained by regulatory limits on marketing, but we believe that we have plans in place to address this in order to return New Zealand to growth.

[Neal Menashe, CEO at Super Group]

At the EBITDA levels, this quarter clearly shows how the operating leverage inherent within our business fuels scalable and profitable growth. As our established markets reach scale, a substantial portion of every incremental dollar of revenue converts to super profits at our bottom line. By aggressively reinvesting our existing footprints and maintaining a disciplined cost structure, we are driving sustainable margin expansion, and we expect this trend to continue. In the U.S., our iGaming business is progressing according to plan. First quarter 2025 ticked up from fourth quarter 2024, with EBITDA improving to a $10 million loss in quarter one 2025 from an $11 million loss in quarter four 2024. In March 2025, we reintroduced Spin Palace Casino in New Jersey and Pennsylvania, replacing our sports-focused brand Betway.

[Neal Menashe, CEO at Super Group]

We are monitoring what a proposed tax hike in New Jersey could mean for profitability, but we are currently satisfied with the progress of the U.S. business. We are meeting our KPI goals and remain on track for expected break-even in 2027. We are really pleased with the new records we set this quarter, including a new high for unique monthly active customers, which averaged 5.4 million for the quarter, and a new record for total sports wagering ex India, which reached $899 million for the quarter, up 7% year-over-year, even while gross margin in the Sportsbook improved from 11.1% in quarter one 2024 to 13.8% in quarter one 2025. Our balance sheet remains stellar as we finished this quarter with unrestricted cash of $351 million and no debt.

[Neal Menashe, CEO at Super Group]

In February, we were called that we increased our minimum quarterly dividend target to $0.04 per share, which resulted in $20 million being declared and paid to our shareholders at the end of March 2025. In the last 12 months, we have returned $146 million to our shareholders. This highlights our very strong free cash flow profile. Turning to guidance, on February 25, 2025, we guided to fiscal year group revenue of greater than EUR 1.915 billion and group adjusted EBITDA of greater than EUR 400 million. In dollar terms, converted at the average rate for the first quarter of 2025 of 1.052, that is equivalent to a combined total revenue of greater than $2 billion and adjusted EBITDA of greater than $421 million. Today, we are maintaining our guidance. Super Group does not update guidance on a quarterly basis, but we do continuously assess performance as the year progresses.

[Neal Menashe, CEO at Super Group]

Though not factored into our guidance, we continue to see opportunities and potential for further growth in markets, both inside and outside of our current footprint. In closing, April was another super month across the board in Africa, Canada, Europe, APAC, and the U.S. The second quarter is therefore off to a great start. We are growing consistently with an eye on opportunities and the technology to support, retain, and attract customers around the world. We are excited about the year ahead. I will now turn the call over to the operator to open the call up for questions. Operator.

[Operator]

Thank you. To ask a question, please press star followed by one on your telephone keypad now. If you change your mind, please press star followed by two. When preparing to ask your question, please ensure your device is unmuted locally. Our first question is from Jed Kelly of Oppenheimer. Jed, your line is now open. Please go ahead.

[Jed Kelly, Senior Analyst at Oppenheimer]

Hey, great. Thanks for taking my question. And nice job on the quarter. Just looking at sports and looking at the presentation, it looks like your handle ex the U.S. was up 14%. Can you just expound what's working there? And then just circling back to the U.S., seeing a lot of good revenue growth, but you are seeing some of the products with land-based presence start to increase their share as well in states like New Jersey. Can you just talk about how you're thinking about the U.S. competitively, given that you're competing with some more well-known brands and products with a land-based partnership? Thanks.

[Neal Menashe, CEO at Super Group]

Okay. Hi. Simply, sports is obviously sports is all about the product as well. We have had huge product development across the world. As we deploy this in, we get more engagement with our customers. Of course, we have this huge marketing budget that, as we make that more effective, you get more people into the funnel. I think that is all a process of keeping the customers engaged. Of course, as 80% of our business is actually casino, right? Even from the sports customers mixed up with the Betway ones with the Spence. We are seeing good traction there. When it comes to the U.S., again, our stuff is we only do casino, and we compete with land-based casinos all over the world. What we are doing, we are enhancing the product offering there.

[Neal Menashe, CEO at Super Group]

As you know, we launched with Spin Palace Casino, which took over from Betway. Now we've got Jackpot City and Spin Palace Casino in New Jersey and Pennsylvania. We've got more enhancements coming, and we've got good marketing. What we have to do is remember for us to break even is a much lesser amount as time goes on. We're getting closer to what we believe is our net revenue that we can then our operating leverage can then kick in after that. It's all about the product. It's all about the marketing. It's all about the efficiencies. That's what we're all about.

[Jed Kelly, Senior Analyst at Oppenheimer]

Okay. Great. Just my follow-up, just on Alberta potentially going legal at the beginning of next year, can you sort of talk about how you're going to approach that market and some of the strategies you might have learned from the Ontario launch? Thanks.

[Neal Menashe, CEO at Super Group]

Yes. Alberta, according to us, might only be the latter half of 2026, just based on where the regulation is currently. We learned how we migrate our customer databases from Ontario, and we've learned what maybe we didn't do correctly then, and we will never make the same mistake twice. That's how we've always done. We wait for it, the products being built ready, we wait for all the regs, and we know exactly what we need to do there.

[Jed Kelly, Senior Analyst at Oppenheimer]

Thank you. And good quarter.

[Neal Menashe, CEO at Super Group]

Thanks.

[Operator]

The next question comes from Jason Tilchen of Canaccord Genuity. Jason, your line is now open. Please go ahead.

[Jason Tilchen, Senior Equity Research Analyst at Canaccord Genuity]

Thanks. Good morning. Thanks for taking the question. Africa has been a really key growth driver for the company over the past year or two. I'm just wondering if you could talk a little bit high level first, how much growth you still think is in the existing markets that you've been operating in for some time versus sort of growth is going to come from some of the newer markets that you're planning on entering going forward. If you could talk a little bit specifically around the competitive landscape in Nigeria, how that's different from other markets. You talked about strategic attention being put there. What sort of that entails going forward? Thanks.

[Neal Menashe, CEO at Super Group]

I think obviously Africa has been a great continent for us, but remember it's made up of lots of countries. Every country we're in, it's all about the product, the offering, the banking, the marketing. As we keep on tweaking all of those, we are seeing good uplift. Remember, we've also launched our Jackpot City Casino in some of the markets. We haven't even gone into all of them yet. For us, it's then understanding Botswana is a new market, and we go in there, the product's really good, and it really got us to a flying start. As the new, listen, there are lots of other markets in our pipeline, but we have to make sure the taxes are right, the banking is right in order for it to be operationally profitable for us. We see huge potential. The continent is massive.

[Neal Menashe, CEO at Super Group]

It's a growing population of customers turning 18 and 21 every year. There's a few % new customers coming on board, and our brands are resonating there with all our global marketing spend and then the localized. Nigeria is a bit more complicated. I think for us, the product is not up to scratch. We have to fix some of them, make it more localized, which we're on. We've seen unbelievable traction in South Africa, Ghana, Tanzania, etc., with localizing the product. There are always these tweaks. For us, it's just the beginning. As these product offerings come, as we can develop them and deploy them in the markets one by one. We've got a big pipeline of new countries to come, but we're only going to bring them on as we know that all the metrics make sense in that market for us.

[Jed Kelly, Senior Analyst at Oppenheimer]

Okay. Very helpful. I guess a quick follow-up there. You mentioned Jackpot City in the context of Africa. You've also been seeing really strong performance in New Jersey relative to the Betway brand since you launched there. I'm just wondering if you could share a little bit more about what differentiates Jackpot City and why you've seen such strong results with that brand and how that's resonating.

[Neal Menashe, CEO at Super Group]

Okay. Remember, our thesis has always been a customer who bets on Betway and then goes and sports and then plays casino is a different customer to someone who's only looking for a pure-play casino. A pure-play casino, we've got a lot of them, but Jackpot City is the biggest one. I think the brand, everything to do with it resonates. It's been in Canada a long time, so we bought all over the world. We brought it to the U.K. We are seeing great traction. Again, that's the branding, the worldwide branding also helping. That is a totally different customer base, and then we'll open new ones as we've got Spin Palace Casino, other ones, etc. That's always been our strategy. I have to remind people that's where we started this business.

[Neal Menashe, CEO at Super Group]

Started with Jackpot City, Spin Palace, etc., and we're now just bringing that to more countries.

[Jason Tilchen, Senior Equity Research Analyst at Canaccord Genuity]

Great. Thank you very much.

[Operator]

The next question comes from Clark Lampen of BTIG. Clark, your line is now open. Please go ahead.

[Clark Lampen, Digital Gaming Analyst at BTIG]

Thanks very much. I got a couple here. I'll start on Africa. Neal, I wanted to see if you could help us frame performance sort of between your countries. Very impressive 54% growth. Was performance disproportionately levered to one specific territory? As we're thinking about expansion in Africa over the balance of the year, I'm curious, I guess you talked about banking, payment processing, product. Are the sort of basic ingredients for success across markets and with new markets in particular sort of consistent such that you're hitting the ground running and ramping in new territories faster than you did in the past and will do so again in the future? Is each territory so distinct and different that we shouldn't necessarily draw a line between Botswana performance and maybe what you might be able to achieve with the next launch?

[Neal Menashe, CEO at Super Group]

Okay. Firstly, we do not break it down by country, but our podium positions, as you can see on our presentation, South Africa, Ghana, etc., we are seeing good growth in all of those. All of our markets, actually even including Nigeria, are all profitable, right? What is happening really is that extra revenue is really flying down to the bottom line. What we have to keep doing is keep enhancing the product, keep getting all the new features. We have got brilliant features that we roll out, but the tech stack there allows us if we roll out a feature in, let's say, South Africa or Ghana, we can roll it out in Tanzania, etc. That is helping a lot. When it comes to the banking and the regs, each obviously country is different.

[Neal Menashe, CEO at Super Group]

Obviously, we have big, I think we have 150 different integrations of banking products across the whole of Africa, and we're quick to market on the new ones that come out. I think the banks and the telcos and everyone want to work with us because the brand is so big and it resonates. Remember the strategy here. The strategy has been is that soccer is the number one sport. Then you've got obviously basketball, but we are all over the English Premier League and the Spanish League. They have seen the brand all the time. We do the individual marketing on the TVs, on Google where we can do it, etc. That is just resonating. The customer service, how quickly we power up the customers, the integrations into the banking systems for fast payments. This is what it's all about.

[Neal Menashe, CEO at Super Group]

It's navigating the regs, right? I think we've really got, and I always tell people, we've got one team that looks after Africa. We've broken the world. We've divided and conquered the world, and this is why we're able to do this. We've got a team doing Africa, the team doing the rest of Betway Global, as we call it, the team doing Spin, and Spin's broken down with the various brands. This is allowing us to get access quickly into these markets and keep enhancing.

[Alinda Van Wyk, CFO at Super Group]

Just to add the.

[Clark Lampen, Digital Gaming Analyst at BTIG]

Sorry.

[Alinda Van Wyk, CFO at Super Group]

Sorry, Clark. I just want to also reference Africa is 13 out of the 20 fastest-growing economies in the world at the moment. The scale also with what the population's growing. It just gives us that scale for expansion as well. With processing and the regulation, it's also a much more friendlier regulation than, for example, the U.S.A. We've been for the last 15 years been dealing with every country's regulation side by side, and that's been helping a lot with expansion.

[Clark Lampen, Digital Gaming Analyst at BTIG]

Thank you. That's helpful. If I may ask as a follow-up question on the US iGaming push, I'm curious if you guys could share a little more detail around the experience in New Jersey and Pennsylvania so far and whether you might be open to either launching additional brands in those same states as a means of accentuating the current push, or if we were to see some expansion, would you prefer to build a presence in additional sort of legal markets in the U.S.? Thank you.

[Neal Menashe, CEO at Super Group]

Okay. So what we're seeing there is. I think we're like five, and I think it's $15 million for the quarter, so $5 million a month. We are getting there. The breakeven obviously in those two states is higher net gaming revenue need than compared to other ones because you've got the partner fees along the way with the land base and some other costs. We are not far off getting to the revenue that we need to be breaking even. We are seeing good traction. What we have to do is we still got marketing to spend there. We can buy other things along the way, bolt-on acquisitions to help us grow that revenue. For us, I think it's a much better place to be just for iGaming. Sports is we've just got to make it work. The one that probably did get away from us is Michigan.

[Neal Menashe, CEO at Super Group]

The only issue we have got in Michigan is that it was very expensive to get a license originally, right? Unless that price comes down, for us, the entry cost was too high. There is lots we can do. Yes, we could launch one or two more casino brands, but let's see how these two, I think two at the moment is good enough.

[Clark Lampen, Digital Gaming Analyst at BTIG]

Appreciate the color. Thank you.

[Operator]

The next question comes from Bernie McTernan of Needham. Bernie, your line is now open. Please go ahead.

[Bernie McTernan, Senior Research Analyst at Needham]

Great. Thanks for taking the question. I wanted to ask a follow-up on Africa. As I look at slide 8, which shows your net revenue by geography and how Africa has grown from 37% last first quarter to 39% this one, how large do you think it can get considering the strong growth, growing 54%? How large do you think it can get in terms of the total mix of the global pie? I have a follow-up.

[Neal Menashe, CEO at Super Group]

Listen, listen, it's all about the terms and stuff. But remember, the secret to Africa is that every bit of extra revenue is super, super, super profitable. So actually, if we grow revenue by 30%, you could almost or 40%, you could almost double your profits there, right? This is the beautiful part of it. So what we have to do is maintain where we are and grow and open the new markets. So for us, it's about, again, it's not only about the revenue, it's the profitable revenue. And this is what we've learned. One thing I think we did wrong in the past, which we turned around, is we were in too many countries. We were in so many countries, and then your whole tech stack is you can't deliver per market. So I think we've learned that lesson. We know where we're going.

[Neal Menashe, CEO at Super Group]

For us, you can see with our guidance, etc., these markets are growing and will continue to grow. We have the marketing budget, and that is very important in all my numbers. Remember, we spend 26% of our net gaming revenue on marketing. Just so you know, some of our competitors are at 15%, at 18%. I can remind everyone that if we were left at 20%, we would have brought another $50 million to the bottom line for this quarter. We know we are getting the returns, and that is the secret. We have, what I say, petrol in the tank to be able to compete. We have $450 million a year. The question is, where are we spending it and how are we spending it and in which countries?

[Neal Menashe, CEO at Super Group]

That is what Alinda and I have to work with all the CEOs of our various businesses every month, understanding, are we giving them enough and are they returning?

[Bernie McTernan, Senior Research Analyst at Needham]

Understood. Neal, just to double-check there, so the incremental margins in Africa are higher than your global averages?

[Neal Menashe, CEO at Super Group]

Yeah. Yes, absolutely.

[Bernie McTernan, Senior Research Analyst at Needham]

Okay. I just wanted to ask about puts and takes on the guidance for the rest of the year. Is there anything, whether it is sporting outcomes or anything else, we need to be thinking about from a comparability perspective, just given the really strong one Q we got and the guidance unchanged for the year? Thanks.

[Alinda Van Wyk, CFO at Super Group]

Around the guidance, remember, we do not monitor guidance on a quarterly basis. We assess the year as it goes on, and we will give an update after quarter two on guidance.

[Neal Menashe, CEO at Super Group]

I think if you take the seasonality compared to prior years, if you just take the seasonality compared to prior years, you can see it, how it is. For example, if you go into quarter two now, is that football or soccer being our number one sport, all the leagues are finishing now in May, which means June and July, your marketing budgets are less.

[Bernie McTernan, Senior Research Analyst at Needham]

Yep. Got it. Thank you.

[Operator]

The final question comes from Mike Hickey of the Benchmark Company. Mike, your line is now open. Please go ahead.

[Mike Hickey, Equity Research Analyst at Benchmark Company]

Awesome. Thanks. Neal and Eaves, congratulations on a great quarter. Thanks for taking our questions. Let me know if you can't hear me. I'll switch off these earbuds. They don't work. Anyway.

[Neal Menashe, CEO at Super Group]

No, you're all good. You're all good.

[Mike Hickey, Equity Research Analyst at Benchmark Company]

Okay. Thanks, Neal. Obviously, you've got, as you highlighted, great podium positions in key African markets. Neal, can you sort of quantify your market share in your biggest markets like South Africa? Just trying to figure out how concentrated the revenue is within those top markets for you.

[Neal Menashe, CEO at Super Group]

Yeah. I mean, they do not publish really. I mean, you can get some reports, but I mean, South Africa and Ghana, I mean, South Africa maybe 30%-40% of the market share, whatever the numbers are. It is hard to quantify them because they do not report like the U.K. or like Ontario and stuff like that. The corollary of that is in the U.K., we are still small. Even though we have got good revenue coming there, there is so much growth there. That is why you are seeing a growth. As we fix the marketing efficiencies and the products, you must understand, as we drop these little items in each of these markets, we are seeing incremental revenue increase. That is what we are fighting about.

[Neal Menashe, CEO at Super Group]

That is really how, by cutting off markets like Portugal, Belgium, France, etc., we have freed up the pipeline to deliver on the markets where we need to be delivering on. I think that is where we are seeing huge upside. It is profitable upside.

[Mike Hickey, Equity Research Analyst at Benchmark Company]

That's the right upside to have, Neal. I guess, obviously, you're on a global business here within Africa. How competitive relative to the other markets, Neal, is Africa in terms of promotional intensity and pricing perspective? You're sort of highlighting here, I think, for everyone else how incredible Africa is for an online gaming market. Would you expect more entrants competitively coming into the region this year or next year?

[Neal Menashe, CEO at Super Group]

Listen, I think there's always new entrants coming in all the markets we operate in. Again, in the markets where we've got podium positions, you probably have to think of us like what FanDuel and DraftKings are to the U.S., right? Especially from the sports side of things, right? It's bringing the customers. It's all about the brand resonance. You've got this customer base that you're building on. Every month, every time it's the end of the month and it's payday, etc., you're seeing big volumes coming into the system. We've got the same in Canada in our positions there, etc. It's working all of those to effectively enhance our business. Yes, there's always competition. How do you solve competition? Really simple. We become super efficient. We are on a it's not about cost. It's not about driving down cost.

[Neal Menashe, CEO at Super Group]

It's becoming efficient with the costs that you're utilizing, whether it's in CRM, whether it's in risk management, whether it's in processing fees. The big one is, how do you become efficient on your funnel of marketing? If your opens to actors are converting at a certain percentage in each market, how do you make that better? What new products can we do? How do we scale? For example, now, if we have to double the business, we don't have to hire double the amount of people. That's the key. It's understanding all these metrics. Remember, for 25 years, we've built these businesses on return on marketing. Now we're into having the best people in the right seats to deliver us in those markets.

[Neal Menashe, CEO at Super Group]

If they're not delivering and they don't deliver us in the markets, we have to find the people who will deliver. I think that's been a fundamental change.

[Mike Hickey, Equity Research Analyst at Benchmark Company]

Neal, how do the taxes work? Sure. African markets? How do you see the long-term stability of those?

[Alinda Van Wyk, CFO at Super Group]

Yeah. The tax, as we've stated, Africa is a very regulated business, and it's always been. We work very closely with the tax authorities to make sure that they understand the industry and that there's fair tax for both from the revenue side and the operator side. It's very consistent. We've seen once or twice the taxes being increased, but it's always been done within reason for the industry. I think that's been the success. The regulator talks to the revenue authorities and to the operators. Every country is a tax-paying country. I think every country is happy to have gaming operators for income into their remits.

[Neal Menashe, CEO at Super Group]

Yeah. Listen, our big thing across the world is actually the taxes are not really the one. It's the black market. It's does the regulators where we pay our taxes regulate the black market. I mean, the prime example I keep giving is that they think they're collecting great money in Germany, but they're not because all our revenues are down because they allow the black operators to have no tax and have no deposit limits. That's forwards. You've got to regulate both sides of the coin. That's what we've been working with all the markets we're in now, with where you've got the BGC in the U.K. We're even establishing some of those kind of things in other markets because the industry has to you have to explain to the governments what they're doing, right?

[Neal Menashe, CEO at Super Group]

The black market is actually a far bigger risk than anything else because then the customers have got zero protection.

[Mike Hickey, Equity Research Analyst at Benchmark Company]

Neal, last question from us. I think I may have heard that from you, but just want to clarify. Do you expect, one, I guess, how impactful was Botswana for the quarter? Would you expect sort of number one or sort of top market share in this market after it sort of shakes out here after a couple of quarters? I am curious if you expect any other new markets to open here for you in the medium term within Africa. Thanks, guys.

[Neal Menashe, CEO at Super Group]

Botswana was only launched in February. Listen, it's a small country. It's right next to South Africa. I think the brand awareness has been really good. I think the product's really good. Yeah, it's been early days in terms of affecting the quarter, right? I think it's off to a great start, and that's what we need to see. We've got a few other markets, etc. We are looking at Ethiopia, Ivory Coast, Angola, etc. We've got a lot in the pipeline, but we've just got to make sure that we can, first of all, deliver all of them correctly. Most importantly, the taxes and the repatriation of the money out of those countries has to work for us. We are always on this. With other countries, we are looking at it as well.

[Neal Menashe, CEO at Super Group]

We have just got to make sure that it makes profitable sense to do it. We have still got lots of pipeline there. We are not even in most of those countries in North Africa, etc., or the West Coast, etc. There is a lot of opportunity everywhere. There is a lot of opportunity in Canada, Alberta, all of them coming, right? There really is Spain. New Zealand is another interesting one for us. Remember, in New Zealand, just to end off, they are looking at regulating. We have pulled back on some of the marketing that the regulator there says you should not do on TV. That has had a bit of an impact, but we have done it carefully because we want to secure a license there going forward. That is then, again, it should be another market that then is good for expansion as well.

[Mike Hickey, Equity Research Analyst at Benchmark Company]

I mean, Neal, when you look at new markets, you've got a great balance sheet here. Do you still think of sort of taking an organic approach to new market entry, or do you think you're in a better position today, given your success and your balance sheet and your cash flow, to maybe do some M&A, maybe something transformative?

[Neal Menashe, CEO at Super Group]

Yeah. We agree. I say that for even New Jersey, Pennsylvania. We have the cash flow. We can buy anyone we want. It must be the right price and the right fit. We are all over this. We always are continually looking at stuff, etc., right? We fully agree. It has to be the right fit, and it has to make sense for the business. Yes, we can definitely buy some operators all over the globe.

[Mike Hickey, Equity Research Analyst at Benchmark Company]

Just as a follow-up, Neal, I mean, would you look to do something M&A within the U.S., or do you still sort of want to grind out on your current path, which you have?

[Neal Menashe, CEO at Super Group]

We will see what is out there. Listen, we are always looking. We are always looking at the process to be right both ways. Yeah. I also think now, I think our performance shows, we are honest that this is a formidable company. We have the cash. We have no debt. We can get debt facilities if we want. We have everything available to us. We are working all of it. I think one of the big things this quarter was going in US dollars. It just makes it easier. You can see it. We have a big marketing budget. We have everything. It is just how we deploy this. We are working every day to deploy this in the most cost-effective and profitable way.

[Mike Hickey, Equity Research Analyst at Benchmark Company]

Thank you, Neal. Perfect. Appreciate you guys.

[Neal Menashe, CEO at Super Group]

Thanks.

[Operator]

We have no further questions, so I'll hand back to Neal Menashe, CEO, for closing remarks.

[Neal Menashe, CEO at Super Group]

Okay. Thanks, everyone. Thanks for joining. We'll talk to you in August when we release our second quarter results. We are really looking forward to meeting all of you at Investor Day on September 18 in London. Thank you. See you soon.

[Operator]

This concludes today's call. Thank you for joining. You may now disconnect your lines.

Participants

Executives

• Neal Menashe, CEO

Analysts

• Clark Lampen, Digital Gaming Analyst at BTIG
• Jed Kelly, Senior Analyst at Oppenheimer
• Jason Tilchen, Senior Equity Research Analyst at Canaccord Genuity
• Nkem Ojougboh, Head of Investor Relations at Super Group
• Bernie McTernan, Senior Research Analyst at Needham
• Alinda Van Wyk, CFO at Super Group
• Mike Hickey, Equity Research Analyst at Benchmark Company