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United Parks & Resorts (PRKS) Competitors

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$36.10 +0.60 (+1.68%)
Closing price 05/15/2026 03:59 PM Eastern
Extended Trading
$36.14 +0.04 (+0.12%)
As of 05/15/2026 04:50 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PRKS vs. FUN, VAC, LTH, PLNT, and SPHR

Should you buy United Parks & Resorts stock or one of its competitors? MarketBeat compares United Parks & Resorts with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with United Parks & Resorts include Six Flags Entertainment (FUN), Marriott Vacations Worldwide (VAC), Life Time Group (LTH), Planet Fitness (PLNT), and Sphere Entertainment (SPHR). These companies are all part of the "consumer discretionary" sector.

How does United Parks & Resorts compare to Six Flags Entertainment?

Six Flags Entertainment (NYSE:FUN) and United Parks & Resorts (NYSE:PRKS) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, dividends, earnings, institutional ownership and profitability.

In the previous week, United Parks & Resorts had 9 more articles in the media than Six Flags Entertainment. MarketBeat recorded 17 mentions for United Parks & Resorts and 8 mentions for Six Flags Entertainment. Six Flags Entertainment's average media sentiment score of 1.47 beat United Parks & Resorts' score of 0.23 indicating that Six Flags Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Six Flags Entertainment
4 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
United Parks & Resorts
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

Six Flags Entertainment has a beta of 0.35, suggesting that its stock price is 65% less volatile than the broader market. Comparatively, United Parks & Resorts has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

United Parks & Resorts has lower revenue, but higher earnings than Six Flags Entertainment. Six Flags Entertainment is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Six Flags Entertainment$3.10B0.70-$1.60B-$16.32N/A
United Parks & Resorts$1.66B1.02$168.35M$2.6513.62

64.7% of Six Flags Entertainment shares are held by institutional investors. 2.1% of Six Flags Entertainment shares are held by insiders. Comparatively, 1.2% of United Parks & Resorts shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

United Parks & Resorts has a net margin of 9.09% compared to Six Flags Entertainment's net margin of -52.76%. Six Flags Entertainment's return on equity of 5.17% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Six Flags Entertainment-52.76% 5.17% 0.51%
United Parks & Resorts 9.09%-35.46%5.63%

Six Flags Entertainment currently has a consensus price target of $24.85, suggesting a potential upside of 16.84%. United Parks & Resorts has a consensus price target of $47.20, suggesting a potential upside of 30.76%. Given United Parks & Resorts' higher possible upside, analysts plainly believe United Parks & Resorts is more favorable than Six Flags Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Six Flags Entertainment
1 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.57
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17

Summary

United Parks & Resorts beats Six Flags Entertainment on 9 of the 17 factors compared between the two stocks.

How does United Parks & Resorts compare to Marriott Vacations Worldwide?

United Parks & Resorts (NYSE:PRKS) and Marriott Vacations Worldwide (NYSE:VAC) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, valuation, institutional ownership, media sentiment and earnings.

United Parks & Resorts has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.2, suggesting that its share price is 20% more volatile than the broader market.

In the previous week, United Parks & Resorts had 11 more articles in the media than Marriott Vacations Worldwide. MarketBeat recorded 17 mentions for United Parks & Resorts and 6 mentions for Marriott Vacations Worldwide. Marriott Vacations Worldwide's average media sentiment score of 0.62 beat United Parks & Resorts' score of 0.23 indicating that Marriott Vacations Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Marriott Vacations Worldwide
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

United Parks & Resorts has higher earnings, but lower revenue than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.66B1.02$168.35M$2.6513.62
Marriott Vacations Worldwide$5.03B0.48-$308M-$10.09N/A

United Parks & Resorts has a net margin of 9.09% compared to Marriott Vacations Worldwide's net margin of -6.72%. Marriott Vacations Worldwide's return on equity of 11.37% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts9.09% -35.46% 5.63%
Marriott Vacations Worldwide -6.72%11.37%2.58%

89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. 1.2% of United Parks & Resorts shares are owned by company insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

United Parks & Resorts presently has a consensus price target of $47.20, suggesting a potential upside of 30.76%. Marriott Vacations Worldwide has a consensus price target of $80.70, suggesting a potential upside of 14.17%. Given United Parks & Resorts' higher possible upside, equities analysts plainly believe United Parks & Resorts is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17
Marriott Vacations Worldwide
4 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.33

Summary

Marriott Vacations Worldwide beats United Parks & Resorts on 9 of the 17 factors compared between the two stocks.

How does United Parks & Resorts compare to Life Time Group?

Life Time Group (NYSE:LTH) and United Parks & Resorts (NYSE:PRKS) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, institutional ownership, media sentiment, valuation and risk.

Life Time Group has a beta of 1.5, suggesting that its stock price is 50% more volatile than the broader market. Comparatively, United Parks & Resorts has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

Life Time Group presently has a consensus price target of $40.50, suggesting a potential upside of 20.12%. United Parks & Resorts has a consensus price target of $47.20, suggesting a potential upside of 30.76%. Given United Parks & Resorts' higher possible upside, analysts plainly believe United Parks & Resorts is more favorable than Life Time Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Life Time Group
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
2 Strong Buy rating(s)
3.00
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17

79.4% of Life Time Group shares are owned by institutional investors. 13.3% of Life Time Group shares are owned by insiders. Comparatively, 1.2% of United Parks & Resorts shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Life Time Group had 7 more articles in the media than United Parks & Resorts. MarketBeat recorded 24 mentions for Life Time Group and 17 mentions for United Parks & Resorts. Life Time Group's average media sentiment score of 0.40 beat United Parks & Resorts' score of 0.23 indicating that Life Time Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Life Time Group
8 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
United Parks & Resorts
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

Life Time Group has higher revenue and earnings than United Parks & Resorts. United Parks & Resorts is trading at a lower price-to-earnings ratio than Life Time Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Life Time Group$3.00B2.51$373.67M$1.7119.72
United Parks & Resorts$1.66B1.02$168.35M$2.6513.62

Life Time Group has a net margin of 12.56% compared to United Parks & Resorts' net margin of 9.09%. Life Time Group's return on equity of 10.10% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Life Time Group12.56% 10.10% 3.91%
United Parks & Resorts 9.09%-35.46%5.63%

Summary

Life Time Group beats United Parks & Resorts on 14 of the 17 factors compared between the two stocks.

How does United Parks & Resorts compare to Planet Fitness?

United Parks & Resorts (NYSE:PRKS) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.

United Parks & Resorts currently has a consensus price target of $47.20, indicating a potential upside of 30.76%. Planet Fitness has a consensus price target of $78.62, indicating a potential upside of 49.43%. Given Planet Fitness' stronger consensus rating and higher probable upside, analysts plainly believe Planet Fitness is more favorable than United Parks & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.52

Planet Fitness has lower revenue, but higher earnings than United Parks & Resorts. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.66B1.02$168.35M$2.6513.62
Planet Fitness$1.32B3.16$219.10M$2.7718.99

In the previous week, Planet Fitness had 6 more articles in the media than United Parks & Resorts. MarketBeat recorded 23 mentions for Planet Fitness and 17 mentions for United Parks & Resorts. Planet Fitness' average media sentiment score of 0.60 beat United Parks & Resorts' score of 0.23 indicating that Planet Fitness is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Planet Fitness
5 Very Positive mention(s)
7 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

United Parks & Resorts has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market.

95.5% of Planet Fitness shares are held by institutional investors. 1.2% of United Parks & Resorts shares are held by insiders. Comparatively, 0.9% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Planet Fitness has a net margin of 16.52% compared to United Parks & Resorts' net margin of 9.09%. United Parks & Resorts' return on equity of -35.46% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts9.09% -35.46% 5.63%
Planet Fitness 16.52%-81.29%8.66%

Summary

Planet Fitness beats United Parks & Resorts on 13 of the 17 factors compared between the two stocks.

How does United Parks & Resorts compare to Sphere Entertainment?

United Parks & Resorts (NYSE:PRKS) and Sphere Entertainment (NYSE:SPHR) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.

In the previous week, United Parks & Resorts had 12 more articles in the media than Sphere Entertainment. MarketBeat recorded 17 mentions for United Parks & Resorts and 5 mentions for Sphere Entertainment. Sphere Entertainment's average media sentiment score of 1.12 beat United Parks & Resorts' score of 0.23 indicating that Sphere Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
6 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sphere Entertainment
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

92.0% of Sphere Entertainment shares are held by institutional investors. 1.2% of United Parks & Resorts shares are held by insiders. Comparatively, 22.1% of Sphere Entertainment shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

United Parks & Resorts currently has a consensus price target of $47.20, indicating a potential upside of 30.76%. Sphere Entertainment has a consensus price target of $145.92, indicating a potential upside of 8.70%. Given United Parks & Resorts' higher probable upside, equities analysts plainly believe United Parks & Resorts is more favorable than Sphere Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17
Sphere Entertainment
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.85

United Parks & Resorts has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, Sphere Entertainment has a beta of 1.69, indicating that its share price is 69% more volatile than the broader market.

United Parks & Resorts has a net margin of 9.09% compared to Sphere Entertainment's net margin of 8.05%. Sphere Entertainment's return on equity of -5.07% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts9.09% -35.46% 5.63%
Sphere Entertainment 8.05%-5.07%-2.70%

United Parks & Resorts has higher revenue and earnings than Sphere Entertainment. United Parks & Resorts is trading at a lower price-to-earnings ratio than Sphere Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.66B1.02$168.35M$2.6513.62
Sphere Entertainment$1.22B3.91$33.40M$1.7875.41

Summary

Sphere Entertainment beats United Parks & Resorts on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRKS vs. The Competition

MetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE Exchange
Market Cap$1.70B$7.98B$7.05B$22.77B
Dividend YieldN/A2.62%3.01%4.13%
P/E Ratio13.6215.3417.9729.73
Price / Sales1.027.363.6523.38
Price / Cash5.6810.5914.5524.78
Price / Book-3.054.683.644.60
Net Income$168.35M$362.25M$240.12M$1.07B
7 Day Performance-7.69%-1.78%-0.36%-2.27%
1 Month Performance0.04%-7.04%13.62%-1.66%
1 Year Performance-26.71%19.09%17.26%21.95%

United Parks & Resorts Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRKS
United Parks & Resorts
3.8255 of 5 stars
$36.10
+1.7%
$47.20
+30.8%
-26.7%$1.70B$1.66B13.6216,200
FUN
Six Flags Entertainment
3.8262 of 5 stars
$18.16
+2.8%
$23.69
+30.5%
-43.9%$1.85B$3.10BN/A95,225
VAC
Marriott Vacations Worldwide
3.8964 of 5 stars
$73.78
+5.1%
$75.30
+2.1%
-1.4%$2.53B$5.03BN/A21,100
LTH
Life Time Group
3.622 of 5 stars
$29.38
+11.8%
$40.25
+37.0%
+14.4%$6.52B$3.00B17.7044,000
PLNT
Planet Fitness
4.5753 of 5 stars
$64.34
+1.7%
$109.27
+69.8%
-46.8%$5.15B$1.32B24.564,020

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This page (NYSE:PRKS) was last updated on 5/17/2026 by MarketBeat.com Staff.
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