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United Parks & Resorts (PRKS) Competitors

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$40.75 -0.03 (-0.07%)
Closing price 06/5/2026 03:59 PM Eastern
Extended Trading
$40.14 -0.62 (-1.51%)
As of 06/5/2026 06:37 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PRKS vs. FUN, VAC, SGHC, RSI, and SPHR

Should you buy United Parks & Resorts stock or one of its competitors? MarketBeat compares United Parks & Resorts with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with United Parks & Resorts include Six Flags Entertainment (FUN), Marriott Vacations Worldwide (VAC), Super Group (SGHC) (SGHC), Rush Street Interactive (RSI), and Sphere Entertainment (SPHR). These companies are all part of the "consumer discretionary" sector.

How does United Parks & Resorts compare to Six Flags Entertainment?

United Parks & Resorts (NYSE:PRKS) and Six Flags Entertainment (NYSE:FUN) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, valuation, institutional ownership, profitability and risk.

United Parks & Resorts has a beta of 1.17, suggesting that its share price is 17% more volatile than the broader market. Comparatively, Six Flags Entertainment has a beta of 0.39, suggesting that its share price is 61% less volatile than the broader market.

In the previous week, Six Flags Entertainment had 4 more articles in the media than United Parks & Resorts. MarketBeat recorded 6 mentions for Six Flags Entertainment and 2 mentions for United Parks & Resorts. Six Flags Entertainment's average media sentiment score of 0.69 beat United Parks & Resorts' score of 0.46 indicating that Six Flags Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Six Flags Entertainment
2 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

United Parks & Resorts currently has a consensus price target of $47.20, suggesting a potential upside of 15.83%. Six Flags Entertainment has a consensus price target of $24.85, suggesting a potential upside of 19.88%. Given Six Flags Entertainment's stronger consensus rating and higher probable upside, analysts plainly believe Six Flags Entertainment is more favorable than United Parks & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17
Six Flags Entertainment
1 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.57

64.7% of Six Flags Entertainment shares are held by institutional investors. 1.2% of United Parks & Resorts shares are held by insiders. Comparatively, 2.1% of Six Flags Entertainment shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

United Parks & Resorts has a net margin of 9.09% compared to Six Flags Entertainment's net margin of -52.76%. Six Flags Entertainment's return on equity of 5.17% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts9.09% -35.46% 5.63%
Six Flags Entertainment -52.76%5.17%0.51%

United Parks & Resorts has higher earnings, but lower revenue than Six Flags Entertainment. Six Flags Entertainment is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.65B1.16$168.35M$2.6515.38
Six Flags Entertainment$3.12B0.68-$1.60B-$16.32N/A

Summary

Six Flags Entertainment beats United Parks & Resorts on 10 of the 17 factors compared between the two stocks.

How does United Parks & Resorts compare to Marriott Vacations Worldwide?

United Parks & Resorts (NYSE:PRKS) and Marriott Vacations Worldwide (NYSE:VAC) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, media sentiment, analyst recommendations, risk, dividends and valuation.

United Parks & Resorts has a beta of 1.17, suggesting that its share price is 17% more volatile than the broader market. Comparatively, Marriott Vacations Worldwide has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market.

In the previous week, Marriott Vacations Worldwide had 13 more articles in the media than United Parks & Resorts. MarketBeat recorded 15 mentions for Marriott Vacations Worldwide and 2 mentions for United Parks & Resorts. United Parks & Resorts' average media sentiment score of 0.46 beat Marriott Vacations Worldwide's score of -0.28 indicating that United Parks & Resorts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Marriott Vacations Worldwide
2 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

United Parks & Resorts has higher earnings, but lower revenue than Marriott Vacations Worldwide. Marriott Vacations Worldwide is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.65B1.16$168.35M$2.6515.38
Marriott Vacations Worldwide$5.09B0.61-$308M-$10.09N/A

United Parks & Resorts has a net margin of 9.09% compared to Marriott Vacations Worldwide's net margin of -6.72%. Marriott Vacations Worldwide's return on equity of 11.37% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts9.09% -35.46% 5.63%
Marriott Vacations Worldwide -6.72%11.37%2.58%

89.5% of Marriott Vacations Worldwide shares are owned by institutional investors. 1.2% of United Parks & Resorts shares are owned by insiders. Comparatively, 13.3% of Marriott Vacations Worldwide shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

United Parks & Resorts presently has a consensus target price of $47.20, indicating a potential upside of 15.83%. Marriott Vacations Worldwide has a consensus target price of $83.70, indicating a potential downside of 6.64%. Given United Parks & Resorts' higher probable upside, research analysts plainly believe United Parks & Resorts is more favorable than Marriott Vacations Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17
Marriott Vacations Worldwide
3 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

United Parks & Resorts and Marriott Vacations Worldwide tied by winning 8 of the 16 factors compared between the two stocks.

How does United Parks & Resorts compare to Super Group (SGHC)?

Super Group (SGHC) (NYSE:SGHC) and United Parks & Resorts (NYSE:PRKS) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, dividends, risk, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Super Group (SGHC) has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market. Comparatively, United Parks & Resorts has a beta of 1.17, meaning that its stock price is 17% more volatile than the broader market.

Super Group (SGHC) has higher revenue and earnings than United Parks & Resorts. United Parks & Resorts is trading at a lower price-to-earnings ratio than Super Group (SGHC), indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Super Group (SGHC)$2.23B2.93$217M$0.4826.92
United Parks & Resorts$1.65B1.16$168.35M$2.6515.38

5.1% of Super Group (SGHC) shares are held by institutional investors. 10.4% of Super Group (SGHC) shares are held by insiders. Comparatively, 1.2% of United Parks & Resorts shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Super Group (SGHC) had 2 more articles in the media than United Parks & Resorts. MarketBeat recorded 4 mentions for Super Group (SGHC) and 2 mentions for United Parks & Resorts. United Parks & Resorts' average media sentiment score of 0.46 beat Super Group (SGHC)'s score of 0.45 indicating that United Parks & Resorts is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Super Group (SGHC)
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
United Parks & Resorts
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Super Group (SGHC) presently has a consensus price target of $17.57, suggesting a potential upside of 35.99%. United Parks & Resorts has a consensus price target of $47.20, suggesting a potential upside of 15.83%. Given Super Group (SGHC)'s stronger consensus rating and higher possible upside, research analysts clearly believe Super Group (SGHC) is more favorable than United Parks & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Super Group (SGHC)
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.78
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17

Super Group (SGHC) has a net margin of 10.58% compared to United Parks & Resorts' net margin of 9.09%. Super Group (SGHC)'s return on equity of 42.85% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Super Group (SGHC)10.58% 42.85% 26.15%
United Parks & Resorts 9.09%-35.46%5.63%

Summary

Super Group (SGHC) beats United Parks & Resorts on 13 of the 16 factors compared between the two stocks.

How does United Parks & Resorts compare to Rush Street Interactive?

United Parks & Resorts (NYSE:PRKS) and Rush Street Interactive (NYSE:RSI) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, risk, institutional ownership and media sentiment.

United Parks & Resorts has a net margin of 9.09% compared to Rush Street Interactive's net margin of 2.98%. Rush Street Interactive's return on equity of 17.21% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts9.09% -35.46% 5.63%
Rush Street Interactive 2.98%17.21%8.00%

United Parks & Resorts presently has a consensus target price of $47.20, suggesting a potential upside of 15.83%. Rush Street Interactive has a consensus target price of $29.25, suggesting a potential upside of 11.49%. Given United Parks & Resorts' higher probable upside, analysts plainly believe United Parks & Resorts is more favorable than Rush Street Interactive.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17
Rush Street Interactive
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85

United Parks & Resorts has higher revenue and earnings than Rush Street Interactive. United Parks & Resorts is trading at a lower price-to-earnings ratio than Rush Street Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.65B1.16$168.35M$2.6515.38
Rush Street Interactive$1.13B5.38$33.31M$0.3184.63

United Parks & Resorts has a beta of 1.17, meaning that its stock price is 17% more volatile than the broader market. Comparatively, Rush Street Interactive has a beta of 1.58, meaning that its stock price is 58% more volatile than the broader market.

In the previous week, Rush Street Interactive had 12 more articles in the media than United Parks & Resorts. MarketBeat recorded 14 mentions for Rush Street Interactive and 2 mentions for United Parks & Resorts. United Parks & Resorts' average media sentiment score of 0.46 beat Rush Street Interactive's score of 0.11 indicating that United Parks & Resorts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rush Street Interactive
6 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

24.8% of Rush Street Interactive shares are owned by institutional investors. 1.2% of United Parks & Resorts shares are owned by insiders. Comparatively, 52.9% of Rush Street Interactive shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Rush Street Interactive beats United Parks & Resorts on 11 of the 17 factors compared between the two stocks.

How does United Parks & Resorts compare to Sphere Entertainment?

United Parks & Resorts (NYSE:PRKS) and Sphere Entertainment (NYSE:SPHR) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, institutional ownership, risk, profitability, analyst recommendations and dividends.

92.0% of Sphere Entertainment shares are owned by institutional investors. 1.2% of United Parks & Resorts shares are owned by insiders. Comparatively, 22.1% of Sphere Entertainment shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, United Parks & Resorts had 2 more articles in the media than Sphere Entertainment. MarketBeat recorded 2 mentions for United Parks & Resorts and 0 mentions for Sphere Entertainment. United Parks & Resorts' average media sentiment score of 0.46 beat Sphere Entertainment's score of 0.00 indicating that United Parks & Resorts is being referred to more favorably in the media.

Company Overall Sentiment
United Parks & Resorts Neutral
Sphere Entertainment Neutral

United Parks & Resorts currently has a consensus price target of $47.20, indicating a potential upside of 15.83%. Sphere Entertainment has a consensus price target of $145.92, indicating a potential upside of 4.15%. Given United Parks & Resorts' higher possible upside, analysts clearly believe United Parks & Resorts is more favorable than Sphere Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
2 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17
Sphere Entertainment
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.85

United Parks & Resorts has higher revenue and earnings than Sphere Entertainment. United Parks & Resorts is trading at a lower price-to-earnings ratio than Sphere Entertainment, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.65B1.16$168.35M$2.6515.38
Sphere Entertainment$1.22B4.08$33.40M$1.7878.71

United Parks & Resorts has a beta of 1.17, meaning that its share price is 17% more volatile than the broader market. Comparatively, Sphere Entertainment has a beta of 1.64, meaning that its share price is 64% more volatile than the broader market.

United Parks & Resorts has a net margin of 9.09% compared to Sphere Entertainment's net margin of 8.05%. Sphere Entertainment's return on equity of -5.07% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts9.09% -35.46% 5.63%
Sphere Entertainment 8.05%-5.07%-2.70%

Summary

United Parks & Resorts and Sphere Entertainment tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRKS vs. The Competition

MetricUnited Parks & ResortsLEISURE&REC SVS IndustryDiscretionary SectorNYSE Exchange
Market Cap$1.92B$8.47B$7.23B$23.35B
Dividend YieldN/A2.58%2.93%4.08%
P/E Ratio15.3816.1520.2630.26
Price / Sales1.1610.193.7413.22
Price / Cash6.4110.9114.9024.41
Price / Book-5.104.663.624.63
Net Income$168.35M$362.25M$248.11M$1.07B
7 Day Performance1.29%-1.57%-2.47%-1.66%
1 Month Performance14.12%-0.18%-1.05%-1.68%
1 Year Performance-4.82%32.64%14.73%21.33%

United Parks & Resorts Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRKS
United Parks & Resorts
3.5096 of 5 stars
$40.75
-0.1%
$47.20
+15.8%
-5.3%$1.92B$1.65B15.3816,200
FUN
Six Flags Entertainment
4.1844 of 5 stars
$20.05
+1.1%
$24.85
+23.9%
-36.9%$2.05B$3.10BN/A95,225
VAC
Marriott Vacations Worldwide
3.0488 of 5 stars
$79.87
+6.2%
$80.70
+1.0%
+38.0%$2.74B$5.03BN/A21,100
SGHC
Super Group (SGHC)
4.6806 of 5 stars
$12.94
-4.2%
$17.57
+35.8%
+48.8%$6.55B$2.23B26.792,900
RSI
Rush Street Interactive
3.2773 of 5 stars
$26.20
-3.2%
$29.25
+11.6%
+105.2%$6.10B$1.13B84.52470

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This page (NYSE:PRKS) was last updated on 6/6/2026 by MarketBeat.com Staff.
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