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United Parks & Resorts (PRKS) Competitors

United Parks & Resorts logo
$35.98 -0.74 (-2.01%)
Closing price 09/15/2026 03:59 PM Eastern
Extended Trading
$36.38 +0.39 (+1.09%)
As of 04:06 AM Eastern
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PRKS vs. FUN, MTN, PLNT, BOWL, and LUCK

Should you buy United Parks & Resorts stock or one of its competitors? United Parks & Resorts's main competitors and comparable companies include Six Flags Entertainment (FUN), Vail Resorts (MTN), Planet Fitness (PLNT), Bowlero (BOWL), and Lucky Strike Entertainment (LUCK). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure facilities" industry.

How does United Parks & Resorts compare to Six Flags Entertainment?

United Parks & Resorts (NYSE:PRKS) and Six Flags Entertainment (NYSE:FUN) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

64.7% of Six Flags Entertainment shares are owned by institutional investors. 1.7% of United Parks & Resorts shares are owned by insiders. Comparatively, 2.1% of Six Flags Entertainment shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Six Flags Entertainment had 4 more articles in the media than United Parks & Resorts. MarketBeat recorded 6 mentions for Six Flags Entertainment and 2 mentions for United Parks & Resorts. United Parks & Resorts' average media sentiment score of 0.95 beat Six Flags Entertainment's score of 0.50 indicating that United Parks & Resorts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Six Flags Entertainment
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

United Parks & Resorts has higher earnings, but lower revenue than Six Flags Entertainment. Six Flags Entertainment is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.65B0.99$168.35M$2.5414.17
Six Flags Entertainment$3.10B0.42-$1.60B-$17.32N/A

United Parks & Resorts has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market. Comparatively, Six Flags Entertainment has a beta of 0.38, suggesting that its share price is 62% less volatile than the broader market.

United Parks & Resorts currently has a consensus target price of $46.90, suggesting a potential upside of 30.34%. Six Flags Entertainment has a consensus target price of $21.50, suggesting a potential upside of 69.56%. Given Six Flags Entertainment's stronger consensus rating and higher possible upside, analysts plainly believe Six Flags Entertainment is more favorable than United Parks & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
1 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.21
Six Flags Entertainment
3 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.25

United Parks & Resorts has a net margin of 8.11% compared to Six Flags Entertainment's net margin of -57.25%. Six Flags Entertainment's return on equity of 7.43% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts8.11% -27.85% 5.04%
Six Flags Entertainment -57.25%7.43%0.38%

Summary

United Parks & Resorts and Six Flags Entertainment tied by winning 8 of the 16 factors compared between the two stocks.

How does United Parks & Resorts compare to Vail Resorts?

United Parks & Resorts (NYSE:PRKS) and Vail Resorts (NYSE:MTN) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, valuation, institutional ownership, media sentiment and earnings.

In the previous week, United Parks & Resorts and United Parks & Resorts both had 2 articles in the media. United Parks & Resorts' average media sentiment score of 0.95 beat Vail Resorts' score of 0.47 indicating that United Parks & Resorts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Vail Resorts
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Vail Resorts has higher revenue and earnings than United Parks & Resorts. United Parks & Resorts is trading at a lower price-to-earnings ratio than Vail Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.65B0.99$168.35M$2.5414.17
Vail Resorts$2.96B1.66$280M$4.4031.35

United Parks & Resorts has a net margin of 8.11% compared to Vail Resorts' net margin of 5.38%. Vail Resorts' return on equity of 21.88% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts8.11% -27.85% 5.04%
Vail Resorts 5.38%21.88%2.67%

United Parks & Resorts has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market. Comparatively, Vail Resorts has a beta of 0.69, suggesting that its share price is 31% less volatile than the broader market.

94.9% of Vail Resorts shares are owned by institutional investors. 1.7% of United Parks & Resorts shares are owned by company insiders. Comparatively, 1.2% of Vail Resorts shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

United Parks & Resorts presently has a consensus price target of $46.90, suggesting a potential upside of 30.34%. Vail Resorts has a consensus price target of $149.83, suggesting a potential upside of 8.63%. Given United Parks & Resorts' stronger consensus rating and higher possible upside, equities analysts plainly believe United Parks & Resorts is more favorable than Vail Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
1 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.21
Vail Resorts
3 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.13

Summary

Vail Resorts beats United Parks & Resorts on 8 of the 15 factors compared between the two stocks.

How does United Parks & Resorts compare to Planet Fitness?

United Parks & Resorts (NYSE:PRKS) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, risk, institutional ownership and media sentiment.

Planet Fitness has a net margin of 16.88% compared to United Parks & Resorts' net margin of 8.11%. United Parks & Resorts' return on equity of -27.85% beat Planet Fitness' return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts8.11% -27.85% 5.04%
Planet Fitness 16.88%-59.46%8.60%

United Parks & Resorts presently has a consensus target price of $46.90, suggesting a potential upside of 30.34%. Planet Fitness has a consensus target price of $70.24, suggesting a potential upside of 38.22%. Given Planet Fitness' stronger consensus rating and higher probable upside, analysts plainly believe Planet Fitness is more favorable than United Parks & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
1 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.21
Planet Fitness
1 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.55

95.5% of Planet Fitness shares are owned by institutional investors. 1.7% of United Parks & Resorts shares are owned by insiders. Comparatively, 0.9% of Planet Fitness shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Planet Fitness had 25 more articles in the media than United Parks & Resorts. MarketBeat recorded 27 mentions for Planet Fitness and 2 mentions for United Parks & Resorts. United Parks & Resorts' average media sentiment score of 0.95 beat Planet Fitness' score of 0.23 indicating that United Parks & Resorts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Planet Fitness
4 Very Positive mention(s)
2 Positive mention(s)
21 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

United Parks & Resorts has a beta of 1.14, meaning that its stock price is 14% more volatile than the broader market. Comparatively, Planet Fitness has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market.

Planet Fitness has lower revenue, but higher earnings than United Parks & Resorts. United Parks & Resorts is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.65B0.99$168.35M$2.5414.17
Planet Fitness$1.32B2.90$219.10M$2.9517.23

Summary

Planet Fitness beats United Parks & Resorts on 12 of the 17 factors compared between the two stocks.

How does United Parks & Resorts compare to Bowlero?

United Parks & Resorts (NYSE:PRKS) and Bowlero (NYSE:BOWL) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, profitability, valuation, risk, institutional ownership and dividends.

68.1% of Bowlero shares are owned by institutional investors. 1.7% of United Parks & Resorts shares are owned by company insiders. Comparatively, 79.9% of Bowlero shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, United Parks & Resorts had 1 more articles in the media than Bowlero. MarketBeat recorded 2 mentions for United Parks & Resorts and 1 mentions for Bowlero. United Parks & Resorts' average media sentiment score of 0.95 beat Bowlero's score of 0.00 indicating that United Parks & Resorts is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
United Parks & Resorts
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bowlero
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

United Parks & Resorts currently has a consensus price target of $46.90, suggesting a potential upside of 30.34%. Given United Parks & Resorts' stronger consensus rating and higher possible upside, equities analysts clearly believe United Parks & Resorts is more favorable than Bowlero.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts
1 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.21
Bowlero
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

United Parks & Resorts has higher revenue and earnings than Bowlero. Bowlero is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
United Parks & Resorts$1.65B0.99$168.35M$2.5414.17
Bowlero$1.19B0.69-$83.58M-$0.61N/A

United Parks & Resorts has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market. Comparatively, Bowlero has a beta of 0.7, meaning that its share price is 30% less volatile than the broader market.

United Parks & Resorts has a net margin of 8.11% compared to Bowlero's net margin of -6.63%. United Parks & Resorts' return on equity of -27.85% beat Bowlero's return on equity.

Company Net Margins Return on Equity Return on Assets
United Parks & Resorts8.11% -27.85% 5.04%
Bowlero -6.63%-31.58%1.31%

Summary

United Parks & Resorts beats Bowlero on 14 of the 16 factors compared between the two stocks.

How does United Parks & Resorts compare to Lucky Strike Entertainment?

Lucky Strike Entertainment (NYSE:LUCK) and United Parks & Resorts (NYSE:PRKS) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, profitability, risk, analyst recommendations, dividends and media sentiment.

Lucky Strike Entertainment has a beta of 0.62, suggesting that its share price is 38% less volatile than the broader market. Comparatively, United Parks & Resorts has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

United Parks & Resorts has higher revenue and earnings than Lucky Strike Entertainment. Lucky Strike Entertainment is trading at a lower price-to-earnings ratio than United Parks & Resorts, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lucky Strike Entertainment$1.25B0.60-$35.78M-$0.34N/A
United Parks & Resorts$1.65B0.99$168.35M$2.5414.17

United Parks & Resorts has a net margin of 8.11% compared to Lucky Strike Entertainment's net margin of -2.87%. Lucky Strike Entertainment's return on equity of 0.00% beat United Parks & Resorts' return on equity.

Company Net Margins Return on Equity Return on Assets
Lucky Strike Entertainment-2.87% N/A -1.05%
United Parks & Resorts 8.11%-27.85%5.04%

Lucky Strike Entertainment currently has a consensus price target of $8.39, indicating a potential upside of 52.55%. United Parks & Resorts has a consensus price target of $46.90, indicating a potential upside of 30.34%. Given Lucky Strike Entertainment's higher possible upside, research analysts plainly believe Lucky Strike Entertainment is more favorable than United Parks & Resorts.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lucky Strike Entertainment
3 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08
United Parks & Resorts
1 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.21

68.1% of Lucky Strike Entertainment shares are owned by institutional investors. 84.2% of Lucky Strike Entertainment shares are owned by company insiders. Comparatively, 1.7% of United Parks & Resorts shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Lucky Strike Entertainment had 6 more articles in the media than United Parks & Resorts. MarketBeat recorded 8 mentions for Lucky Strike Entertainment and 2 mentions for United Parks & Resorts. Lucky Strike Entertainment's average media sentiment score of 1.18 beat United Parks & Resorts' score of 0.95 indicating that Lucky Strike Entertainment is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lucky Strike Entertainment
4 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
United Parks & Resorts
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

United Parks & Resorts beats Lucky Strike Entertainment on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRKS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRKS vs. The Competition

MetricUnited Parks & ResortsHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$1.66B$7.67B$12.67B$23.25B
Dividend YieldN/A3.89%59.57%3.58%
P/E Ratio14.1721.2344.2428.40
Price / Sales0.99339.5493.6120.40
Price / Cash5.7721.6928.5534.34
Price / Book-4.504.503.994.69
Net Income$168.35M$262.26M$445.74M$1.07B
7 Day Performance-7.58%-1.92%-1.47%-1.48%
1 Month Performance-19.90%-6.76%-5.08%-4.27%
1 Year Performance-29.38%-7.82%-7.47%8.97%

United Parks & Resorts Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRKS
United Parks & Resorts
3.8463 of 5 stars
$35.98
-2.0%
$46.90
+30.3%
-30.1%$1.66B$1.65B14.1716,200
FUN
Six Flags Entertainment
2.7927 of 5 stars
$15.71
+1.3%
$21.93
+39.6%
-47.4%$1.61B$3.10BN/A95,225
MTN
Vail Resorts
2.7974 of 5 stars
$133.17
-1.3%
$149.83
+12.5%
-6.2%$4.74B$2.96B30.276,800
PLNT
Planet Fitness
4.4197 of 5 stars
$49.83
-2.0%
$70.24
+40.9%
-49.4%$3.76B$1.41B16.894,020
BOWL
Bowlero
N/A$6.29
+0.8%
N/A-43.4%$924.09M$1.19BN/A11,374

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This page (NYSE:PRKS) was last updated on 9/16/2026 by MarketBeat.com Staff.
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