Madison Square Garden (MSGS) Competitors

Madison Square Garden logo
$369.33 -1.26 (-0.34%)
Closing price 06/23/2026 03:58 PM Eastern
Extended Trading
$370.61 +1.28 (+0.35%)
As of 06/23/2026 07:42 PM Eastern
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MSGS vs. WMG, DKNG, LTH, SGHC, and RSI

Should you buy Madison Square Garden stock or one of its competitors? MarketBeat compares Madison Square Garden with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Madison Square Garden include Warner Music Group (WMG), DraftKings (DKNG), Life Time Group (LTH), Super Group (SGHC) (SGHC), and Rush Street Interactive (RSI). These companies are all part of the "entertainment" industry.

How does Madison Square Garden compare to Warner Music Group?

Warner Music Group (NASDAQ:WMG) and Madison Square Garden (NYSE:MSGS) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends, media sentiment and valuation.

Warner Music Group has a net margin of 6.34% compared to Madison Square Garden's net margin of -2.07%. Warner Music Group's return on equity of 62.01% beat Madison Square Garden's return on equity.

Company Net Margins Return on Equity Return on Assets
Warner Music Group6.34% 62.01% 4.98%
Madison Square Garden -2.07%N/A -1.39%

In the previous week, Warner Music Group had 2 more articles in the media than Madison Square Garden. MarketBeat recorded 4 mentions for Warner Music Group and 2 mentions for Madison Square Garden. Madison Square Garden's average media sentiment score of 1.00 beat Warner Music Group's score of 0.29 indicating that Madison Square Garden is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Warner Music Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Madison Square Garden
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Warner Music Group has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market. Comparatively, Madison Square Garden has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market.

96.9% of Warner Music Group shares are owned by institutional investors. Comparatively, 68.9% of Madison Square Garden shares are owned by institutional investors. 0.1% of Warner Music Group shares are owned by company insiders. Comparatively, 19.1% of Madison Square Garden shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Warner Music Group has higher revenue and earnings than Madison Square Garden. Madison Square Garden is trading at a lower price-to-earnings ratio than Warner Music Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Warner Music Group$7.13B2.02$365M$0.8532.40
Madison Square Garden$1.08B8.24-$22.44M-$0.93N/A

Warner Music Group presently has a consensus price target of $37.38, indicating a potential upside of 35.71%. Madison Square Garden has a consensus price target of $357.00, indicating a potential downside of 3.34%. Given Warner Music Group's stronger consensus rating and higher possible upside, research analysts plainly believe Warner Music Group is more favorable than Madison Square Garden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Warner Music Group
0 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.80
Madison Square Garden
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Warner Music Group beats Madison Square Garden on 14 of the 17 factors compared between the two stocks.

How does Madison Square Garden compare to DraftKings?

DraftKings (NASDAQ:DKNG) and Madison Square Garden (NYSE:MSGS) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, analyst recommendations, media sentiment, institutional ownership, earnings and risk.

DraftKings presently has a consensus price target of $34.21, suggesting a potential upside of 36.01%. Madison Square Garden has a consensus price target of $357.00, suggesting a potential downside of 3.34%. Given DraftKings' stronger consensus rating and higher possible upside, research analysts plainly believe DraftKings is more favorable than Madison Square Garden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DraftKings
2 Sell rating(s)
8 Hold rating(s)
29 Buy rating(s)
1 Strong Buy rating(s)
2.73
Madison Square Garden
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

DraftKings has a beta of 1.66, indicating that its share price is 66% more volatile than the broader market. Comparatively, Madison Square Garden has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

DraftKings has higher revenue and earnings than Madison Square Garden. Madison Square Garden is trading at a lower price-to-earnings ratio than DraftKings, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DraftKings$6.05B2.06$3.71M$0.06419.17
Madison Square Garden$1.08B8.24-$22.44M-$0.93N/A

37.7% of DraftKings shares are owned by institutional investors. Comparatively, 68.9% of Madison Square Garden shares are owned by institutional investors. 47.2% of DraftKings shares are owned by company insiders. Comparatively, 19.1% of Madison Square Garden shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, DraftKings had 18 more articles in the media than Madison Square Garden. MarketBeat recorded 20 mentions for DraftKings and 2 mentions for Madison Square Garden. Madison Square Garden's average media sentiment score of 1.00 beat DraftKings' score of 0.76 indicating that Madison Square Garden is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DraftKings
9 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Madison Square Garden
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

DraftKings has a net margin of 0.93% compared to Madison Square Garden's net margin of -2.07%. DraftKings' return on equity of 13.51% beat Madison Square Garden's return on equity.

Company Net Margins Return on Equity Return on Assets
DraftKings0.93% 13.51% 2.24%
Madison Square Garden -2.07%N/A -1.39%

Summary

DraftKings beats Madison Square Garden on 14 of the 17 factors compared between the two stocks.

How does Madison Square Garden compare to Life Time Group?

Life Time Group (NYSE:LTH) and Madison Square Garden (NYSE:MSGS) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, media sentiment, institutional ownership, risk and earnings.

In the previous week, Life Time Group had 1 more articles in the media than Madison Square Garden. MarketBeat recorded 3 mentions for Life Time Group and 2 mentions for Madison Square Garden. Madison Square Garden's average media sentiment score of 1.00 beat Life Time Group's score of 0.73 indicating that Madison Square Garden is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Life Time Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Madison Square Garden
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Life Time Group has a net margin of 12.56% compared to Madison Square Garden's net margin of -2.07%. Life Time Group's return on equity of 10.10% beat Madison Square Garden's return on equity.

Company Net Margins Return on Equity Return on Assets
Life Time Group12.56% 10.10% 3.91%
Madison Square Garden -2.07%N/A -1.39%

79.4% of Life Time Group shares are held by institutional investors. Comparatively, 68.9% of Madison Square Garden shares are held by institutional investors. 13.3% of Life Time Group shares are held by company insiders. Comparatively, 19.1% of Madison Square Garden shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Life Time Group has a beta of 1.55, indicating that its stock price is 55% more volatile than the broader market. Comparatively, Madison Square Garden has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market.

Life Time Group presently has a consensus price target of $40.80, suggesting a potential upside of 8.02%. Madison Square Garden has a consensus price target of $357.00, suggesting a potential downside of 3.34%. Given Life Time Group's stronger consensus rating and higher probable upside, equities analysts clearly believe Life Time Group is more favorable than Madison Square Garden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Life Time Group
0 Sell rating(s)
3 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.82
Madison Square Garden
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Life Time Group has higher revenue and earnings than Madison Square Garden. Madison Square Garden is trading at a lower price-to-earnings ratio than Life Time Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Life Time Group$3.08B2.73$373.67M$1.7122.09
Madison Square Garden$1.08B8.24-$22.44M-$0.93N/A

Summary

Life Time Group beats Madison Square Garden on 14 of the 17 factors compared between the two stocks.

How does Madison Square Garden compare to Super Group (SGHC)?

Madison Square Garden (NYSE:MSGS) and Super Group (SGHC) (NYSE:SGHC) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

Madison Square Garden currently has a consensus target price of $357.00, suggesting a potential downside of 3.34%. Super Group (SGHC) has a consensus target price of $17.57, suggesting a potential upside of 30.45%. Given Super Group (SGHC)'s stronger consensus rating and higher possible upside, analysts plainly believe Super Group (SGHC) is more favorable than Madison Square Garden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Madison Square Garden
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Super Group (SGHC)
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.78

Madison Square Garden has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market. Comparatively, Super Group (SGHC) has a beta of 1.08, indicating that its stock price is 8% more volatile than the broader market.

In the previous week, Super Group (SGHC) had 2 more articles in the media than Madison Square Garden. MarketBeat recorded 4 mentions for Super Group (SGHC) and 2 mentions for Madison Square Garden. Super Group (SGHC)'s average media sentiment score of 1.67 beat Madison Square Garden's score of 1.00 indicating that Super Group (SGHC) is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Madison Square Garden
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Super Group (SGHC)
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

68.9% of Madison Square Garden shares are held by institutional investors. Comparatively, 5.1% of Super Group (SGHC) shares are held by institutional investors. 19.1% of Madison Square Garden shares are held by company insiders. Comparatively, 10.4% of Super Group (SGHC) shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Super Group (SGHC) has higher revenue and earnings than Madison Square Garden. Madison Square Garden is trading at a lower price-to-earnings ratio than Super Group (SGHC), indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Madison Square Garden$1.08B8.24-$22.44M-$0.93N/A
Super Group (SGHC)$2.33B2.93$217M$0.4828.06

Super Group (SGHC) has a net margin of 10.58% compared to Madison Square Garden's net margin of -2.07%. Super Group (SGHC)'s return on equity of 42.85% beat Madison Square Garden's return on equity.

Company Net Margins Return on Equity Return on Assets
Madison Square Garden-2.07% N/A -1.39%
Super Group (SGHC) 10.58%42.85%26.15%

Summary

Super Group (SGHC) beats Madison Square Garden on 13 of the 16 factors compared between the two stocks.

How does Madison Square Garden compare to Rush Street Interactive?

Madison Square Garden (NYSE:MSGS) and Rush Street Interactive (NYSE:RSI) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings.

Rush Street Interactive has a net margin of 2.98% compared to Madison Square Garden's net margin of -2.07%. Rush Street Interactive's return on equity of 17.21% beat Madison Square Garden's return on equity.

Company Net Margins Return on Equity Return on Assets
Madison Square Garden-2.07% N/A -1.39%
Rush Street Interactive 2.98%17.21%8.00%

Rush Street Interactive has higher revenue and earnings than Madison Square Garden. Madison Square Garden is trading at a lower price-to-earnings ratio than Rush Street Interactive, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Madison Square Garden$1.08B8.24-$22.44M-$0.93N/A
Rush Street Interactive$1.24B5.50$33.31M$0.3194.77

68.9% of Madison Square Garden shares are owned by institutional investors. Comparatively, 24.8% of Rush Street Interactive shares are owned by institutional investors. 19.1% of Madison Square Garden shares are owned by insiders. Comparatively, 52.9% of Rush Street Interactive shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Madison Square Garden presently has a consensus price target of $357.00, indicating a potential downside of 3.34%. Rush Street Interactive has a consensus price target of $29.25, indicating a potential downside of 0.44%. Given Rush Street Interactive's stronger consensus rating and higher possible upside, analysts plainly believe Rush Street Interactive is more favorable than Madison Square Garden.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Madison Square Garden
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Rush Street Interactive
0 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.85

Madison Square Garden has a beta of 0.61, suggesting that its share price is 39% less volatile than the broader market. Comparatively, Rush Street Interactive has a beta of 1.58, suggesting that its share price is 58% more volatile than the broader market.

In the previous week, Rush Street Interactive had 1 more articles in the media than Madison Square Garden. MarketBeat recorded 3 mentions for Rush Street Interactive and 2 mentions for Madison Square Garden. Madison Square Garden's average media sentiment score of 1.00 beat Rush Street Interactive's score of 0.25 indicating that Madison Square Garden is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Madison Square Garden
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rush Street Interactive
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Rush Street Interactive beats Madison Square Garden on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MSGS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MSGS vs. The Competition

MetricMadison Square GardenLEISURE&REC SVS IndustryDiscretionary SectorNYSE Exchange
Market Cap$8.92B$8.92B$7.15B$23.25B
Dividend YieldN/A2.45%3.09%4.06%
P/E Ratio-397.1218.1520.4231.08
Price / Sales8.2411.284.02105.78
Price / CashN/A11.8415.1824.45
Price / Book-31.514.993.704.64
Net Income-$22.44M$362.25M$247.03M$1.07B
7 Day Performance2.33%-1.07%-0.64%0.13%
1 Month Performance4.39%10.71%0.10%0.15%
1 Year Performance77.86%33.08%2.60%23.17%

Madison Square Garden Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MSGS
Madison Square Garden
1.3609 of 5 stars
$369.33
-0.3%
$357.00
-3.3%
+77.7%$8.92B$1.08BN/A1,007
WMG
Warner Music Group
4.8477 of 5 stars
$28.88
+1.4%
$37.38
+29.4%
+2.6%$15.06B$6.71B33.975,500
DKNG
DraftKings
4.2597 of 5 stars
$28.83
+0.1%
$34.21
+18.6%
-39.3%$14.27B$6.05B479.225,500
LTH
Life Time Group
3.9359 of 5 stars
$34.49
+0.7%
$40.80
+18.3%
+27.9%$7.68B$3.00B20.1844,000
SGHC
Super Group (SGHC)
4.6615 of 5 stars
$13.60
-0.4%
$17.57
+29.2%
+38.4%$6.88B$2.23B28.162,900

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This page (NYSE:MSGS) was last updated on 6/24/2026 by MarketBeat.com Staff.
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