J Sainsbury (LON:SBRY) Share Price Crosses Above 200-Day Moving Average - Time to Sell?

Key Points

• J Sainsbury shares crossed above their 200-day moving average, reaching GBX 341.60 before closing at GBX 337, up 1.0%.
• Analyst sentiment remains positive, with a consensus “Moderate Buy” rating and an average price target of GBX 355.17; targets range from GBX 310 to GBX 395.
• Director Simon Roberts sold 346,154 shares for approximately £1.15 million, while insiders retain a 0.44% stake in the company.

J Sainsbury plc (LON:SBRY - Get Free Report) shares crossed above its 200-day moving average during trading on Thursday. The stock has a 200-day moving average of GBX 332.11 and traded as high as GBX 341.60. J Sainsbury shares last traded at GBX 337, with a volume of 9,256,773 shares traded.

Analysts Set New Price Targets

A number of brokerages recently weighed in on SBRY. Royal Bank Of Canada reaffirmed an "outperform" rating and issued a GBX 375 price target on shares of J Sainsbury in a research note on Thursday, July 2nd. Citigroup boosted their price objective on J Sainsbury from GBX 330 to GBX 346 and gave the stock a "neutral" rating in a research note on Friday, August 7th. Deutsche Bank Aktiengesellschaft reissued a "buy" rating and set a GBX 360 target price on shares of J Sainsbury in a report on Monday, August 3rd. Jefferies Financial Group restated a "hold" rating and issued a GBX 310 target price on shares of J Sainsbury in a research report on Wednesday, July 1st. Finally, UBS Group reaffirmed a "buy" rating and issued a GBX 395 price target on shares of J Sainsbury in a research note on Friday, June 26th. Four research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company's stock. According to data from MarketBeat, the stock has a consensus rating of "Moderate Buy" and an average target price of GBX 355.17.

J Sainsbury Trading Up 1.0%

The company has a market capitalization of £7.34 billion, a PE ratio of 19.94, a PEG ratio of 0.42 and a beta of 1.00. The company has a fifty day simple moving average of GBX 342.41 and a 200-day simple moving average of GBX 332.11. The company has a current ratio of 0.56, a quick ratio of 0.53 and a debt-to-equity ratio of 107.33.

Insider Transactions at J Sainsbury

In other J Sainsbury news, insider Simon Roberts sold 346,154 shares of J Sainsbury stock in a transaction dated Tuesday, August 18th. The shares were sold at an average price of GBX 333, for a total transaction of £1,152,692.82. Insiders own 0.44% of the company's stock.

About J Sainsbury

J Sainsbury plc is one of the UK's leading food, general merchandise and clothing retailers. Offering delicious, great quality food at competitive prices has been at the heart of what we do since we opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority. Our purpose is that driven by our passion for food, together we serve and help every customer. Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Habitat, Tu, Nectar and Sainsbury's Bank.

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