JD Sports Fashion (LON:JD) Share Price Breaks Above Two Hundred Day Moving Average - Should You Sell?

Key Points

• JD Sports Fashion shares broke above their 200-day moving average, reaching GBX 88.53 and last trading at GBX 87.92 on heavy volume of more than 10.1 million shares.
• Analysts remain cautious: the stock has an overall “Hold” consensus, with two Buy ratings and seven Holds, while recent price targets range from GBX 75 to GBX 100.
• Insider Peter Agnefjäl purchased 320,000 shares for approximately £246,400, while the company reported quarterly EPS of GBX 3.97 and a 3.17% net margin.

Shares of JD Sports Fashion Plc (LON:JD - Get Free Report) passed above its 200-day moving average during trading on Wednesday. The stock has a 200-day moving average of GBX 81.18 and traded as high as GBX 88.53. JD Sports Fashion shares last traded at GBX 87.92, with a volume of 10,128,673 shares trading hands.

Wall Street Analysts Forecast Growth

A number of research analysts have issued reports on the stock. Citigroup upped their target price on shares of JD Sports Fashion from GBX 83 to GBX 87 and gave the company a "neutral" rating in a report on Friday, August 21st. Peel Hunt reiterated a "hold" rating on shares of JD Sports Fashion in a report on Friday, October 2nd. JPMorgan Chase & Co. lowered their price target on shares of JD Sports Fashion from GBX 90 to GBX 86 and set a "neutral" rating for the company in a report on Friday, August 21st. Royal Bank Of Canada reissued a "sector perform" rating and issued a GBX 100 price objective on shares of JD Sports Fashion in a research report on Monday, August 3rd. Finally, Shore Capital Group downgraded shares of JD Sports Fashion to a "hold" rating and reduced their price objective for the company from GBX 81 to GBX 75 in a research note on Friday, October 2nd. Two equities research analysts have rated the stock with a Buy rating and seven have given a Hold rating to the stock. Based on data from MarketBeat, JD Sports Fashion currently has an average rating of "Hold" and a consensus target price of GBX 191.89.

JD Sports Fashion Stock Up 0.6%

The firm has a market capitalization of £4.58 billion, a PE ratio of 884.40, a price-to-earnings-growth ratio of 1.05 and a beta of 1.65. The company has a current ratio of 1.42, a quick ratio of 0.71 and a debt-to-equity ratio of 133.23. The firm has a 50-day moving average of GBX 83.64 and a two-hundred day moving average of GBX 81.18.

JD Sports Fashion (LON:JD - Get Free Report) last posted its quarterly earnings results on Wednesday, September 23rd. The company reported GBX 3.97 earnings per share (EPS) for the quarter. JD Sports Fashion had a return on equity of 14.97% and a net margin of 3.17%. On average, equities research analysts forecast that JD Sports Fashion Plc will post 15.04 EPS for the current year.

Insider Activity at JD Sports Fashion

In related news, insider Peter Agnefjäl bought 320,000 shares of the firm's stock in a transaction dated Friday, September 25th. The stock was bought at an average price of GBX 77 per share, with a total value of £246,400. 51.91% of the stock is currently owned by corporate insiders.

About JD Sports Fashion

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel. It offers its products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Tessuti, Scotts, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brands.

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