WPP (LON:WPP) Shares Pass Above 200 Day Moving Average - Time to Sell?

Key Points

• WPP shares climbed above their 200-day moving average, reaching GBX 372.85 before last trading at GBX 370.56, up 0.3%. The stock’s 200-day average is GBX 286.72.
• Analysts maintain a generally positive outlook, with two Buy and two Hold ratings. The average price target is GBX 412.50, implying further upside from the latest trading price.
• Despite the share-price momentum, WPP reported a negative net margin of 1.81% and negative return on equity of 9.33%; insider Cindy Rose also sold 88,227 shares in June.

WPP plc (LON:WPP - Get Free Report)'s share price passed above its two hundred day moving average during trading on Thursday . The stock has a two hundred day moving average of GBX 286.72 and traded as high as GBX 372.85. WPP shares last traded at GBX 370.56, with a volume of 2,671,020 shares trading hands.

Analysts Set New Price Targets

A number of equities analysts have weighed in on the company. Deutsche Bank Aktiengesellschaft reaffirmed a "buy" rating and set a GBX 425 price target on shares of WPP in a research report on Friday, August 7th. Citigroup boosted their price objective on shares of WPP from GBX 285 to GBX 430 and gave the stock a "neutral" rating in a research report on Monday, August 10th. JPMorgan Chase & Co. increased their target price on shares of WPP from GBX 350 to GBX 390 and gave the stock a "neutral" rating in a report on Friday, August 7th. Finally, Berenberg Bank reaffirmed a "buy" rating and issued a GBX 405 target price on shares of WPP in a research report on Friday, August 7th. Two analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company's stock. Based on data from MarketBeat, the company has an average rating of "Moderate Buy" and an average target price of GBX 412.50.

WPP Trading Up 0.3%

The company has a market cap of £4.00 billion, a P/E ratio of -16.62, a PEG ratio of 13.47 and a beta of 0.73. The company has a current ratio of 0.87, a quick ratio of 0.89 and a debt-to-equity ratio of 276.02. The business has a 50 day moving average price of GBX 336.72 and a 200-day moving average price of GBX 286.72.

WPP (LON:WPP - Get Free Report) last released its earnings results on Friday, August 7th. The company reported GBX 1.80 earnings per share for the quarter. WPP had a negative net margin of 1.81% and a negative return on equity of 9.33%. Analysts forecast that WPP plc will post 81.6125654 earnings per share for the current fiscal year.

Insider Activity at WPP

In other news, insider Cindy Rose sold 88,227 shares of WPP stock in a transaction dated Monday, June 15th. The shares were sold at an average price of GBX 282, for a total value of £248,800.14. 2.04% of the stock is currently owned by company insiders.

WPP Company Profile

WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities. We are a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.

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