Zebra Technologies (NASDAQ:ZBRA) Hits New 52-Week High - Time to Buy?

Key Points

• Zebra Technologies shares reached a new 52-week high, trading as high as $389.90 and recently up 2.7%. The stock’s average analyst rating is “Moderate Buy,” with a consensus price target of $385.
• The company reported strong quarterly results, posting EPS of $6.35 versus estimates of $4.36 and revenue of $1.56 billion, up 20.4% year over year. Management issued fiscal 2026 EPS guidance of $20.75–$21.25.
• Despite increased institutional ownership, two insiders sold shares worth approximately $1.5 million combined. Hedge funds and other institutional investors own 91.03% of Zebra Technologies.

Zebra Technologies Corporation (NASDAQ:ZBRA - Get Free Report)'s stock price reached a new 52-week high on Tuesday. The company traded as high as $389.90 and last traded at $386.6050, with a volume of 82354 shares changing hands. The stock had previously closed at $375.66.

Wall Street Analyst Weigh In

A number of research firms have recently weighed in on ZBRA. UBS Group reissued a "buy" rating on shares of Zebra Technologies in a research report on Wednesday, August 5th. BNP Paribas Exane reiterated an "outperform" rating and issued a $455.00 price target (up from $370.00) on shares of Zebra Technologies in a research note on Wednesday, August 5th. Weiss Ratings upgraded Zebra Technologies from a "hold (c-)" rating to a "hold (c)" rating in a research note on Friday, July 17th. TD Cowen increased their price objective on shares of Zebra Technologies from $400.00 to $450.00 and gave the company a "buy" rating in a research report on Wednesday, August 5th. Finally, Morgan Stanley set a $360.00 price target on shares of Zebra Technologies in a report on Wednesday, August 5th. One analyst has rated the stock with a Strong Buy rating, nine have issued a Buy rating and three have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, Zebra Technologies presently has an average rating of "Moderate Buy" and a consensus target price of $385.00.

Zebra Technologies Trading Up 2.7%

The company has a current ratio of 0.52, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14. The firm has a market cap of $18.37 billion, a PE ratio of 35.30 and a beta of 1.58. The business has a fifty day moving average price of $355.15 and a 200 day moving average price of $279.36.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last released its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $4.36 by $1.99. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The firm had revenue of $1.56 billion for the quarter, compared to the consensus estimate of $1.50 billion. During the same quarter last year, the business posted $3.61 EPS. The firm's quarterly revenue was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Analysts forecast that Zebra Technologies Corporation will post 17.22 EPS for the current year.

Insider Buying and Selling at Zebra Technologies

In other Zebra Technologies news, insider Michael Cho sold 3,500 shares of the company's stock in a transaction on Friday, August 7th. The stock was sold at an average price of $375.20, for a total value of $1,313,200.00. Following the completion of the sale, the insider directly owned 5,170 shares in the company, valued at approximately $1,939,784. This represents a 40.37% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Linda Connly sold 500 shares of the stock in a transaction dated Monday, August 10th. The stock was sold at an average price of $377.68, for a total transaction of $188,840.00. Following the transaction, the director owned 3,708 shares in the company, valued at approximately $1,400,437.44. The trade was a 11.88% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.91% of the company's stock.

Institutional Trading of Zebra Technologies

Several hedge funds have recently modified their holdings of ZBRA. Tidal Investments LLC raised its holdings in Zebra Technologies by 21.8% during the 2nd quarter. Tidal Investments LLC now owns 11,455 shares of the industrial products company's stock worth $3,016,000 after purchasing an additional 2,053 shares during the last quarter. Integrated Wealth Concepts LLC bought a new stake in shares of Zebra Technologies in the 2nd quarter valued at $115,000. NewEdge Advisors LLC raised its stake in Zebra Technologies by 13.2% during the 2nd quarter. NewEdge Advisors LLC now owns 2,173 shares of the industrial products company's stock worth $572,000 after buying an additional 254 shares during the period. Baird Financial Group Inc. lifted its holdings in Zebra Technologies by 6.8% during the second quarter. Baird Financial Group Inc. now owns 8,211 shares of the industrial products company's stock worth $2,162,000 after acquiring an additional 525 shares in the last quarter. Finally, Empirical Finance LLC grew its stake in Zebra Technologies by 3.5% in the second quarter. Empirical Finance LLC now owns 1,770 shares of the industrial products company's stock valued at $466,000 after acquiring an additional 60 shares during the period. 91.03% of the stock is owned by hedge funds and other institutional investors.

About Zebra Technologies

Zebra Technologies Corporation NASDAQ: ZBRA provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.

The company's portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services.

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