NYSE:PRMB Primo Brands (PRMB) Stock Price, News & Analysis $19.27 +0.49 (+2.61%) As of 12:44 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOwnershipSEC FilingsShort Interest About Primo Brands Stock (NYSE:PRMB) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Primo Brands alerts:Sign Up Key Stats Today's Range$18.96▼$19.4850-Day Range$18.81▼$24.7652-Week Range$14.36▼$26.21Volume1.87 million shsAverage Volume4.58 million shsMarket Capitalization$6.98 billionP/E Ratio74.12Dividend Yield2.49%Price Target$28.45Consensus RatingModerate Buy Company Overview Primo Brands Corporation is a beverage company focused on hydration products and water services. Its offerings include purified, spring and mineral water; enhanced and sparkling water; water dispensers; filtration products; and bottled-water delivery services for homes, businesses and other organizations. The company markets a broad portfolio of regional and national brands, including Primo, Poland Spring, Deer Park, Arrowhead, Ice Mountain, Ozarka, Pure Life and Splash. Its business combines packaged beverages sold through retail and other distribution channels with direct-to-consumer delivery and water solutions supported by dispensers and filtration systems. Primo Brands was formed through the combination of Primo Water Corporation and BlueTriton Brands, a transaction completed in 2024. The company serves customers primarily in the United States and Canada. Robbert Rietbroek serves as chief executive officer.AI Generated. May Contain Errors. Read More Primo Brands Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks87th Percentile Overall ScorePRMB MarketRank™: 4.33599371974 of 5 starsPrimo Brands scored higher than 87% of companies evaluated by MarketBeat, and ranked 20th out of 168 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.4 / 5Analyst RatingModerate Buy Consensus RatingPrimo Brands has received a consensus rating of Moderate Buy. The company's average rating score is 2.71, and is based on no strong buy ratings, 10 buy ratings, 4 hold ratings, and no sell ratings.Upside PotentialPrimo Brands has a consensus price target of $28.45, representing about 48.1% upside from its current price of $19.22.Amount of Analyst CoveragePrimo Brands has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Primo Brands' stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings Growth14.17% Earnings GrowthEarnings for Primo Brands are expected to grow by 14.17% in the coming year, from $1.27 to $1.45 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Primo Brands is 74.00, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.83.Price to Earnings Ratio vs. SectorThe P/E ratio of Primo Brands is 74.00, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.88.Price to Earnings Growth RatioPrimo Brands has a PEG Ratio of 1.46. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioPrimo Brands has a P/B Ratio of 2.38. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Primo Brands' valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted12.57% of the float of Primo Brands has been sold short.Short Interest Ratio / Days to CoverPrimo Brands has a short interest ratio ("days to cover") of 8.01.Change versus previous monthShort interest in Primo Brands has recently increased by 3.58%, indicating that investor sentiment is decreasing. Dividend1.7 / 5Dividend StrengthWeak Dividend YieldPrimo Brands pays a meaningful dividend of 2.50%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthPrimo Brands does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Primo Brands is 184.62%. Payout ratios above 75% are not desirable because they may not be sustainable.Dividend SustainabilityBased on earnings estimates, Primo Brands will have a dividend payout ratio of 33.10% next year. This indicates that Primo Brands will be able to sustain or increase its dividend.Read more about Primo Brands' dividend. News and Social Media2.3 / 5News Sentiment0.66 News SentimentPrimo Brands has a news sentiment score of 0.66. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 8 news articles for Primo Brands this week, compared to 8 articles on an average week.Search Interest31 people have searched for PRMB on MarketBeat in the last 30 days. This is an increase of 35% compared to the previous 30 days.MarketBeat FollowsOnly 3 people have added Primo Brands to their MarketBeat watchlist in the last 30 days. This is a decrease of -40% compared to the previous 30 days. Company Ownership4.3 / 5Insider TradingAcquiring Shares Net Insider BuyingOver the last three months, insiders have purchased a net $1,999,200.00 in company stock, which represents 0.0287% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Primo Brands insiders have bought more of their company's stock than they have sold. Specifically, they have bought $1,999,200.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders32.90% of the stock of Primo Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions87.71% of the stock of Primo Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Primo Brands' insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. PRMB Stock News HeadlinesAnalysts Are Neutral on Top Consumer Goods Stocks: Primo Brands (PRMB), Albertsons Companies (ACI)6 minutes ago | theglobeandmail.comPrimo Brands Corporation Opens New Mountain Valley Factory in Hot Springs, ArkansasOctober 15 at 7:37 AM | marketscreener.comMThe REAL Reason Trump is Invading IranFor a moment… Forget about Trump’s ties to Israel. Forget about reports of Iran’s nuclear program. Because my research has led me to believe we’re risking World War 3 with Iran for a completely different reason.October 15 at 1:00 AM | Banyan Hill Publishing (Ad)Primo Brands (PRMB) Stock Looks About Right Following New Factory OpeningOctober 15 at 7:37 AM | finance.yahoo.comPrimo Brands adds a new Mountain Valley factory to meet hot demandOctober 15 at 7:37 AM | seekingalpha.comExecution And Rising Input Costs Pressured Primo Brands (PRMB) in Q3October 14 at 12:46 PM | finance.yahoo.comPRIMO BRANDS OPENS NEW MOUNTAIN VALLEY FACTORY AS DEMAND GROWSOctober 14 at 12:00 PM | prnewswire.comPrimo Brands Corporation Stock Short Interest Rises to 33.94%October 10, 2026 | quiverquant.comQSee More Headlines PRMB Stock Analysis - Frequently Asked Questions How have PRMB shares performed this year? Primo Brands' stock was trading at $16.33 on January 1st, 2026. Since then, PRMB shares have increased by 17.7% and is now trading at $19.2150. How were Primo Brands' earnings last quarter? Primo Brands Corporation (NYSE:PRMB) issued its quarterly earnings data on Wednesday, August, 5th. The company reported $0.37 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.32 by $0.05. Primo Brands's revenue for the quarter was up 3.8% compared to the same quarter last year. Read the conference call transcript. Is Primo Brands buying back stock? Primo Brands' Board of Directors approved a stock buyback plan on Monday, November 10th 2025, which allows the company to repurchase $50,000,000 in shares, according to EventVestor. This means that the company could buy up to 0.9% of its stock through open market purchases. Stock buyback plans are typically a sign that the company's management believes its stock is undervalued. Who are Primo Brands' major shareholders? Top institutional investors of Primo Brands include Artemis Investment Management LLP (0.18%) and CX Institutional. Insiders that own company stock include Tony W Lee, Orcp Iii De Topco Gp, Llc, Eric J Foss, Steven P Stanbrook, David W Hass and Michael John Cramer. View institutional ownership trends. How do I buy shares of Primo Brands? Shares of PRMB stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Company Calendar Last Earnings8/05/2026Record date for 9/8 Dividend8/24/2026Ex-Dividend for 9/8 Dividend8/24/2026Dividend Payable9/08/2026Today10/15/2026Next Earnings (Estimated)11/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (3w+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 For the last 3 weeks, PRMB's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Staples Industry Beverages Sub-IndustrySoft Drinks & Non-alcoholic Beverages Current SymbolNYSE:PRMB Previous SymbolNYSE:PRMB CIK2042694 Webwww.primobrands.com Phone813-544-8515Fax813-881-1926Employees12,600Year FoundedN/APrice Target and Rating Average Price Target for Primo Brands$28.45 High Price Target$35.00 Low Price Target$18.00 Potential Upside/Downside+48.1%Consensus RatingModerate Buy Rating Score (0-4)2.71 Research Coverage14 Analysts Profitability EPS (Trailing Twelve Months)$0.26 Trailing P/E Ratio74.00 Forward P/E Ratio15.13 P/E Growth1.46Net Income$60.10 million Net Margins1.49% Pretax Margin2.72% Return on Equity14.24% Return on Assets4.03% Debt Debt-to-Equity Ratio1.71 Current Ratio1.05 Quick Ratio0.86 Sales & Book Value Annual Sales$6.74 billion Price / Sales1.03 Cash Flow$3.02 per share Price / Cash Flow6.37 Book Value$8.08 per share Price / Book2.38Miscellaneous Outstanding Shares362,354,000Free Float243,140,000Market Cap$6.96 billion OptionableN/A Beta0.71 7 Stocks to Buy Before the Robotics RevolutionRobotics and automation are rapidly becoming essential infrastructure across healthcare, manufacturing, logistics, and many other industries. 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