Primo Brands (PRMB) Stock Price, News & Analysis

Company Overview

Primo Brands Corporation (NYSE: PRMB) is a North American beverage company focused on providing bottled water, water dispensers, water filtration products and related hydration services. Its offerings include spring, purified and mineral water, as well as refillable and reusable water solutions for households, businesses and other organizations.

The company sells its products through retail, direct delivery and exchange programs, including home and office delivery and services connected with water dispensers. Its portfolio includes established regional water brands such as Poland Spring, Deer Park, Ice Mountain, Arrowhead, Ozarka, Zephyrhills and Primo Water, among others.

Primo Brands was created through the combination of Primo Water Corporation and BlueTriton Brands, a transaction completed in late 2024. The combined company serves customers across the United States and Canada through a network of production, distribution and delivery operations. The company is led by Chief Executive Officer Rob Rietbroek.

Key Stats

• Today's Range: $19.20 to $19.96
• 50-Day Range: $19.67 to $25.36
• 52-Week Range: $14.36 to $26.21
• Volume: 1.63 million shs
• Average Volume: 4.60 million shs
• Market Capitalization: $7.12 billion
• P/E Ratio: 75.62
• Dividend Yield: 2.44%
• Price Target: $28.25
• Consensus Rating: Moderate Buy

Primo Brands Stock Analysis - MarketRank™

Primo Brands scored higher than 90% of companies evaluated by MarketBeat, and ranked 39th out of 171 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Primo Brands has received a consensus rating of Moderate Buy. The company's average rating score is 2.73, and is based on no strong buy ratings, 11 buy ratings, 4 hold ratings, and no sell ratings.

Upside Potential

Primo Brands has a consensus price target of $28.25, representing about 46.1% upside from its current price of $19.33.

Amount of Analyst Coverage

Primo Brands has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 14.17%

Earnings Growth

Earnings for Primo Brands are expected to grow by 14.17% in the coming year, from $1.27 to $1.45 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Primo Brands is 74.32, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.05.

Price to Earnings Ratio vs. Sector

The P/E ratio of Primo Brands is 74.32, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 14.29.

Price to Earnings Growth Ratio

Primo Brands has a PEG Ratio of 1.41. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Primo Brands has a P/B Ratio of 2.39. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.66% of the float of Primo Brands has been sold short.

Short Interest Ratio / Days to Cover

Primo Brands has a short interest ratio ("days to cover") of 8.43.

Change versus previous month

Short interest in Primo Brands has recently increased by 6.73%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Primo Brands pays a meaningful dividend of 2.34%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Primo Brands does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Primo Brands is 184.62%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Primo Brands will have a dividend payout ratio of 33.10% next year. This indicates that Primo Brands will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: N/A

News Sentiment

Primo Brands has a news sentiment score of 0.50. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.

Search Interest

26 people have searched for PRMB on MarketBeat in the last 30 days. This is an increase of 24% compared to the previous 30 days.

MarketBeat Follows

5 people have added Primo Brands to their MarketBeat watchlist in the last 30 days. This is an increase of 400% compared to the previous 30 days.

Company Ownership

• Score: 4.3 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $1,999,200.00 in company stock, which represents 0.0285% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Primo Brands insiders have bought more of their company's stock than they have sold. Specifically, they have bought $1,999,200.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

32.90% of the stock of Primo Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

87.71% of the stock of Primo Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Record date for 9/8 Dividend: 8/24/2026
• Ex-Dividend for 9/8 Dividend: 8/24/2026
• Dividend Payable: 9/08/2026
• Today: 9/23/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Beverages
• Sub-Industry: Soft Drinks & Non-alcoholic Beverages
• Current Symbol: NYSE:PRMB
• Previous Symbol: NYSE:PRMB
• CIK: 2042694
• Web: www.primobrands.com
• Phone: 813-544-8515
• Fax: 813-881-1926
• Employees: 12,600
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Primo Brands: $28.25
• High Price Target: $35.00
• Low Price Target: $18.00
• Potential Upside/Downside: +43.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.73
• Research Coverage: 15 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.26
• Trailing P/E Ratio: 75.54
• Forward P/E Ratio: 15.48
• P/E Growth: 1.41
• Net Income: $60.10 million
• Net Margins: 1.49%
• Pretax Margin: 2.72%
• Return on Equity: 14.24%
• Return on Assets: 4.03%

Debt

• Debt-to-Equity Ratio: 1.71
• Current Ratio: 1.05
• Quick Ratio: 0.86

Sales & Book Value

• Annual Sales: $6.66 billion
• Price / Sales: 1.07
• Cash Flow: $2.85 per share
• Price / Cash Flow: 6.90
• Book Value: $8.08 per share
• Price / Book: 2.43

Miscellaneous

• Outstanding Shares: 362,350,000
• Free Float: 243,140,000
• Market Cap: $7.12 billion
• Optionable: N/A
• Beta: 0.73