Primo Brands (PRMB) Stock Price, News & Analysis

Company Overview

Primo Brands (NYSE: PRMB) is a consumer packaged beverage company that was established as an independent entity following a corporate spin‐off in 2023. The company specializes in the production, marketing and distribution of a broad portfolio of bottled water products, including purified, mineral and sparkling varieties. Through its focus on quality control and innovation, Primo Brands aims to deliver clean, great-tasting water in formats tailored to both at-home consumption and on-the-go lifestyles.

Its product range spans multi-serve and single-serve bottles, aluminum cans and other eco-friendly packaging solutions. Primo Brands serves a diverse set of channels, from traditional grocery and mass-merchant retailers to foodservice outlets, workplace water systems and subscription-based home delivery programs. By leveraging both direct-to-consumer and wholesale distribution networks, the company seeks to meet the hydration needs of a broad demographic, from health-focused consumers to busy families.

Geographically, Primo Brands operates across North America and select European markets, where it has established partnerships with regional bottling facilities and logistics providers. This cross-border footprint enables the company to adapt to local taste preferences and regulatory requirements while maintaining consistent quality standards. Primo Brands continues to explore strategic expansion opportunities to extend its reach in emerging beverage markets.

Committed to sustainability, Primo Brands emphasizes recyclable packaging and water-stewardship initiatives throughout its supply chain. The company’s management team draws on extensive experience in the beverage and consumer goods sectors, guiding ongoing efforts in product innovation, operational efficiency and environmental responsibility. As Primo Brands grows, it aims to reinforce its position as a leading bottled water provider with a focus on health, convenience and sustainability.

Key Stats

• Today's Range: $23.10 to $23.76
• 50-Day Range: $17.90 to $23.60
• 52-Week Range: $14.36 to $33.29
• Volume: 2.87 million shs
• Average Volume: 4.43 million shs
• Market Capitalization: $8.53 billion
• P/E Ratio: 167.83
• Dividend Yield: 2.04%
• Price Target: $25.91
• Consensus Rating: Moderate Buy

Primo Brands Stock Analysis - MarketRank™

Primo Brands scored higher than 68% of companies evaluated by MarketBeat, and ranked 60th out of 151 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Primo Brands has received a consensus rating of Moderate Buy. The company's average rating score is 2.69, and is based on no strong buy ratings, 9 buy ratings, 4 hold ratings, and no sell ratings.

Upside Potential

Primo Brands has a consensus price target of $25.91, representing about 10.3% upside from its current price of $23.50.

Amount of Analyst Coverage

Primo Brands has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 17.19%

Earnings Growth

Earnings for Primo Brands are expected to grow by 17.19% in the coming year, from $1.28 to $1.50 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Primo Brands is 167.83, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.96.

Price to Earnings Ratio vs. Sector

The P/E ratio of Primo Brands is 167.83, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 25.60.

Price to Earnings Growth Ratio

Primo Brands has a PEG Ratio of 1.94. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Primo Brands has a P/B Ratio of 2.88. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

15.00% of the float of Primo Brands has been sold short.

Short Interest Ratio / Days to Cover

Primo Brands has a short interest ratio ("days to cover") of 9.8.

Change versus previous month

Short interest in Primo Brands has recently decreased by 1.05%, indicating that investor sentiment is improving.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Primo Brands pays a meaningful dividend of 2.08%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Primo Brands does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Primo Brands is 342.86%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Primo Brands will have a dividend payout ratio of 32.00% next year. This indicates that Primo Brands will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.46

News Sentiment

Primo Brands has a news sentiment score of 0.46. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Primo Brands this week, compared to 10 articles on an average week.

Search Interest

Only 16 people have searched for PRMB on MarketBeat in the last 30 days. This is a decrease of -16% compared to the previous 30 days.

MarketBeat Follows

2 people have added Primo Brands to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Primo Brands insiders have not sold or bought any company stock.

Percentage Held by Insiders

32.90% of the stock of Primo Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

87.71% of the stock of Primo Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 3/23 Dividend: 3/06/2026
• Ex-Dividend for 3/23 Dividend: 3/06/2026
• Dividend Payable: 3/23/2026
• Last Earnings: 5/07/2026
• Today: 5/23/2026
• Record date for 6/15 Dividend: 6/04/2026
• Ex-Dividend for 6/15 Dividend: 6/04/2026
• Dividend Payable: 6/15/2026
• Next Earnings (Estimated): 8/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: BEVERAGES - SOFT
• Sub-Industry: Candy & Soda
• Current Symbol: NYSE:PRMB
• Previous Symbol: NYSE:PRMB
• CIK: 2042694
• Web: primowatercorp.com
• Phone: 813-544-8515
• Fax: 813-881-1926
• Employees: 12,600
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Primo Brands: $25.91
• High Price Target: $35.00
• Low Price Target: $18.00
• Potential Upside/Downside: +10.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.69
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.14
• Trailing P/E Ratio: 167.83
• Forward P/E Ratio: 18.36
• P/E Growth: 1.94
• Net Income: $60.10 million
• Net Margins: 0.88%
• Pretax Margin: 2.00%
• Return on Equity: 13.98%
• Return on Assets: 4.00%

Debt

• Debt-to-Equity Ratio: 1.72
• Current Ratio: 0.98
• Quick Ratio: 0.79

Sales & Book Value

• Annual Sales: $6.66 billion
• Price / Sales: 1.28
• Cash Flow: $3.02 per share
• Price / Cash Flow: 7.78
• Book Value: $8.15 per share
• Price / Book: 2.88

Miscellaneous

• Outstanding Shares: 362,870,000
• Free Float: 243,485,000
• Market Cap: $8.53 billion
• Optionable: N/A
• Beta: 0.66