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Primo Brands (PRMB) Competitors

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$23.18 -0.09 (-0.38%)
Closing price 05/15/2026 03:59 PM Eastern
Extended Trading
$22.50 -0.68 (-2.94%)
As of 05/15/2026 07:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PRMB vs. CELH, ZVIA, KOF, CCEP, and FMX

Should you buy Primo Brands stock or one of its competitors? MarketBeat compares Primo Brands with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Primo Brands include Celsius (CELH), Zevia PBC (ZVIA), Coca Cola Femsa (KOF), Coca-Cola Europacific Partners (CCEP), and Fomento Economico Mexicano (FMX). These companies are all part of the "candy & soda" industry.

How does Primo Brands compare to Celsius?

Celsius (NASDAQ:CELH) and Primo Brands (NYSE:PRMB) are both mid-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, valuation, earnings, analyst recommendations, profitability, risk and dividends.

Celsius has higher earnings, but lower revenue than Primo Brands. Celsius is trading at a lower price-to-earnings ratio than Primo Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Celsius$2.52B3.07$108M$0.4370.14
Primo Brands$6.66B1.26$60.10M$0.14165.59

61.0% of Celsius shares are held by institutional investors. Comparatively, 87.7% of Primo Brands shares are held by institutional investors. 2.3% of Celsius shares are held by insiders. Comparatively, 32.9% of Primo Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Celsius has a net margin of 5.85% compared to Primo Brands' net margin of 0.88%. Celsius' return on equity of 37.95% beat Primo Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Celsius5.85% 37.95% 9.62%
Primo Brands 0.88%13.98%4.00%

Celsius presently has a consensus price target of $63.89, suggesting a potential upside of 111.85%. Primo Brands has a consensus price target of $25.91, suggesting a potential upside of 11.76%. Given Celsius' stronger consensus rating and higher possible upside, research analysts clearly believe Celsius is more favorable than Primo Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Celsius
0 Sell rating(s)
4 Hold rating(s)
20 Buy rating(s)
0 Strong Buy rating(s)
2.83
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69

Celsius has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Primo Brands has a beta of 0.66, meaning that its stock price is 34% less volatile than the broader market.

In the previous week, Celsius had 20 more articles in the media than Primo Brands. MarketBeat recorded 24 mentions for Celsius and 4 mentions for Primo Brands. Primo Brands' average media sentiment score of 0.61 beat Celsius' score of 0.49 indicating that Primo Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Celsius
7 Very Positive mention(s)
3 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Neutral
Primo Brands
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Celsius beats Primo Brands on 11 of the 16 factors compared between the two stocks.

How does Primo Brands compare to Zevia PBC?

Primo Brands (NYSE:PRMB) and Zevia PBC (NYSE:ZVIA) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, media sentiment, dividends, analyst recommendations, risk and institutional ownership.

Primo Brands has higher revenue and earnings than Zevia PBC. Zevia PBC is trading at a lower price-to-earnings ratio than Primo Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primo Brands$6.66B1.26$60.10M$0.14165.59
Zevia PBC$161.26M0.63-$9.92M-$0.10N/A

87.7% of Primo Brands shares are owned by institutional investors. Comparatively, 53.2% of Zevia PBC shares are owned by institutional investors. 32.9% of Primo Brands shares are owned by company insiders. Comparatively, 11.1% of Zevia PBC shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Primo Brands has a net margin of 0.88% compared to Zevia PBC's net margin of -4.11%. Primo Brands' return on equity of 13.98% beat Zevia PBC's return on equity.

Company Net Margins Return on Equity Return on Assets
Primo Brands0.88% 13.98% 4.00%
Zevia PBC -4.11%-13.43%-7.88%

In the previous week, Primo Brands and Primo Brands both had 4 articles in the media. Primo Brands' average media sentiment score of 0.61 beat Zevia PBC's score of 0.15 indicating that Primo Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primo Brands
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zevia PBC
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Primo Brands has a beta of 0.66, suggesting that its stock price is 34% less volatile than the broader market. Comparatively, Zevia PBC has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market.

Primo Brands presently has a consensus price target of $25.91, suggesting a potential upside of 11.76%. Zevia PBC has a consensus price target of $4.43, suggesting a potential upside of 233.71%. Given Zevia PBC's higher possible upside, analysts plainly believe Zevia PBC is more favorable than Primo Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Zevia PBC
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Primo Brands beats Zevia PBC on 13 of the 15 factors compared between the two stocks.

How does Primo Brands compare to Coca Cola Femsa?

Primo Brands (NYSE:PRMB) and Coca Cola Femsa (NYSE:KOF) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, valuation, risk, dividends, analyst recommendations and institutional ownership.

Coca Cola Femsa has higher revenue and earnings than Primo Brands. Coca Cola Femsa is trading at a lower price-to-earnings ratio than Primo Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primo Brands$6.66B1.26$60.10M$0.14165.59
Coca Cola Femsa$292.52B0.60$1.32B$5.9417.56

87.7% of Primo Brands shares are owned by institutional investors. 32.9% of Primo Brands shares are owned by company insiders. Comparatively, 1.0% of Coca Cola Femsa shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Coca Cola Femsa has a net margin of 7.84% compared to Primo Brands' net margin of 0.88%. Coca Cola Femsa's return on equity of 15.40% beat Primo Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Primo Brands0.88% 13.98% 4.00%
Coca Cola Femsa 7.84%15.40%7.18%

In the previous week, Primo Brands had 3 more articles in the media than Coca Cola Femsa. MarketBeat recorded 4 mentions for Primo Brands and 1 mentions for Coca Cola Femsa. Primo Brands' average media sentiment score of 0.61 beat Coca Cola Femsa's score of 0.00 indicating that Primo Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primo Brands
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Coca Cola Femsa
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Primo Brands pays an annual dividend of $0.48 per share and has a dividend yield of 2.1%. Coca Cola Femsa pays an annual dividend of $3.95 per share and has a dividend yield of 3.8%. Primo Brands pays out 342.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Coca Cola Femsa pays out 66.5% of its earnings in the form of a dividend. Coca Cola Femsa is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primo Brands has a beta of 0.66, indicating that its share price is 34% less volatile than the broader market. Comparatively, Coca Cola Femsa has a beta of 0.52, indicating that its share price is 48% less volatile than the broader market.

Primo Brands currently has a consensus price target of $25.91, suggesting a potential upside of 11.76%. Coca Cola Femsa has a consensus price target of $114.20, suggesting a potential upside of 9.46%. Given Primo Brands' stronger consensus rating and higher probable upside, research analysts clearly believe Primo Brands is more favorable than Coca Cola Femsa.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Coca Cola Femsa
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56

Summary

Primo Brands beats Coca Cola Femsa on 10 of the 18 factors compared between the two stocks.

How does Primo Brands compare to Coca-Cola Europacific Partners?

Coca-Cola Europacific Partners (NASDAQ:CCEP) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, risk, institutional ownership, profitability and analyst recommendations.

Coca-Cola Europacific Partners currently has a consensus price target of $106.00, indicating a potential upside of 18.62%. Primo Brands has a consensus price target of $25.91, indicating a potential upside of 11.76%. Given Coca-Cola Europacific Partners' stronger consensus rating and higher possible upside, equities analysts clearly believe Coca-Cola Europacific Partners is more favorable than Primo Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coca-Cola Europacific Partners
0 Sell rating(s)
3 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.70
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69

Primo Brands has a net margin of 0.88% compared to Coca-Cola Europacific Partners' net margin of 0.00%. Primo Brands' return on equity of 13.98% beat Coca-Cola Europacific Partners' return on equity.

Company Net Margins Return on Equity Return on Assets
Coca-Cola Europacific PartnersN/A N/A N/A
Primo Brands 0.88%13.98%4.00%

In the previous week, Primo Brands had 2 more articles in the media than Coca-Cola Europacific Partners. MarketBeat recorded 4 mentions for Primo Brands and 2 mentions for Coca-Cola Europacific Partners. Coca-Cola Europacific Partners' average media sentiment score of 1.36 beat Primo Brands' score of 0.61 indicating that Coca-Cola Europacific Partners is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coca-Cola Europacific Partners
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primo Brands
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

31.4% of Coca-Cola Europacific Partners shares are owned by institutional investors. Comparatively, 87.7% of Primo Brands shares are owned by institutional investors. 3.0% of Coca-Cola Europacific Partners shares are owned by insiders. Comparatively, 32.9% of Primo Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Coca-Cola Europacific Partners has higher revenue and earnings than Primo Brands.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coca-Cola Europacific Partners$23.64B1.74$2.20BN/AN/A
Primo Brands$6.66B1.26$60.10M$0.14165.59

Coca-Cola Europacific Partners pays an annual dividend of $2.50 per share and has a dividend yield of 2.8%. Primo Brands pays an annual dividend of $0.48 per share and has a dividend yield of 2.1%. Primo Brands pays out 342.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Coca-Cola Europacific Partners has a beta of 0.55, suggesting that its stock price is 45% less volatile than the broader market. Comparatively, Primo Brands has a beta of 0.66, suggesting that its stock price is 34% less volatile than the broader market.

Summary

Coca-Cola Europacific Partners and Primo Brands tied by winning 8 of the 16 factors compared between the two stocks.

How does Primo Brands compare to Fomento Economico Mexicano?

Primo Brands (NYSE:PRMB) and Fomento Economico Mexicano (NYSE:FMX) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

Primo Brands presently has a consensus price target of $25.91, indicating a potential upside of 11.76%. Fomento Economico Mexicano has a consensus price target of $114.33, indicating a potential downside of 5.80%. Given Primo Brands' stronger consensus rating and higher possible upside, research analysts clearly believe Primo Brands is more favorable than Fomento Economico Mexicano.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Fomento Economico Mexicano
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.63

Fomento Economico Mexicano has a net margin of 3.40% compared to Primo Brands' net margin of 0.88%. Primo Brands' return on equity of 13.98% beat Fomento Economico Mexicano's return on equity.

Company Net Margins Return on Equity Return on Assets
Primo Brands0.88% 13.98% 4.00%
Fomento Economico Mexicano 3.40%7.33%2.93%

In the previous week, Fomento Economico Mexicano had 1 more articles in the media than Primo Brands. MarketBeat recorded 5 mentions for Fomento Economico Mexicano and 4 mentions for Primo Brands. Fomento Economico Mexicano's average media sentiment score of 0.72 beat Primo Brands' score of 0.61 indicating that Fomento Economico Mexicano is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primo Brands
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Fomento Economico Mexicano
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

87.7% of Primo Brands shares are owned by institutional investors. Comparatively, 61.0% of Fomento Economico Mexicano shares are owned by institutional investors. 32.9% of Primo Brands shares are owned by company insiders. Comparatively, 5.7% of Fomento Economico Mexicano shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Fomento Economico Mexicano has higher revenue and earnings than Primo Brands. Fomento Economico Mexicano is trading at a lower price-to-earnings ratio than Primo Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primo Brands$6.66B1.26$60.10M$0.14165.59
Fomento Economico Mexicano$43.86B0.96$1.08B$4.4727.15

Primo Brands pays an annual dividend of $0.48 per share and has a dividend yield of 2.1%. Fomento Economico Mexicano pays an annual dividend of $2.39 per share and has a dividend yield of 2.0%. Primo Brands pays out 342.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Fomento Economico Mexicano pays out 53.5% of its earnings in the form of a dividend.

Primo Brands has a beta of 0.66, suggesting that its stock price is 34% less volatile than the broader market. Comparatively, Fomento Economico Mexicano has a beta of 0.42, suggesting that its stock price is 58% less volatile than the broader market.

Summary

Primo Brands beats Fomento Economico Mexicano on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRMB vs. The Competition

MetricPrimo BrandsBEVERAGES IndustryStaples SectorNYSE Exchange
Market Cap$8.44B$43.54B$15.96B$23.00B
Dividend Yield2.06%2.77%3.52%4.09%
P/E Ratio165.5923.2526.3029.75
Price / Sales1.262.1546.4814.03
Price / Cash7.8421.7416.3525.31
Price / Book2.848.135.234.60
Net Income$60.10M$1.50B$671.44M$1.07B
7 Day Performance-0.08%-2.88%-1.90%-2.27%
1 Month Performance14.11%3.64%-2.52%-0.37%
1 Year Performance-28.27%6.82%-13.64%21.80%

Primo Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRMB
Primo Brands
3.5827 of 5 stars
$23.18
-0.4%
$25.91
+11.8%
-27.9%$8.44B$6.66B165.5912,600
CELH
Celsius
3.9853 of 5 stars
$30.64
-5.1%
$63.89
+108.5%
-22.8%$7.87B$2.97B71.261,497
ZVIA
Zevia PBC
2.9517 of 5 stars
$1.46
+0.3%
$4.43
+204.1%
-54.4%$109.27M$161.26MN/A130
KOF
Coca Cola Femsa
3.7719 of 5 stars
$105.05
-0.7%
$114.20
+8.7%
+14.0%$176.55B$15.22B17.68108,840
CCEP
Coca-Cola Europacific Partners
4.2666 of 5 stars
$93.45
-1.2%
$106.00
+13.4%
+1.8%$43.08B$20.90BN/A37,003

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This page (NYSE:PRMB) was last updated on 5/16/2026 by MarketBeat.com Staff.
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