Primo Brands (PRMB) Competitors

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$24.86 -0.12 (-0.48%)
Closing price 03:59 PM Eastern
Extended Trading
$24.94 +0.08 (+0.34%)
As of 04:23 PM Eastern
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PRMB vs. CELH, ZVIA, KOF, CCEP, and FMX

Should you buy Primo Brands stock or one of its competitors? MarketBeat compares Primo Brands with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Primo Brands include Celsius (CELH), Zevia PBC (ZVIA), Coca Cola Femsa (KOF), Coca-Cola Europacific Partners (CCEP), and Fomento Economico Mexicano (FMX). These companies are all part of the "candy & soda" industry.

How does Primo Brands compare to Celsius?

Primo Brands (NYSE:PRMB) and Celsius (NASDAQ:CELH) are both mid-cap consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, analyst recommendations, profitability, earnings, valuation and media sentiment.

Primo Brands currently has a consensus target price of $25.91, indicating a potential upside of 4.22%. Celsius has a consensus target price of $61.50, indicating a potential upside of 106.03%. Given Celsius' stronger consensus rating and higher probable upside, analysts clearly believe Celsius is more favorable than Primo Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Celsius
0 Sell rating(s)
4 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.84

In the previous week, Celsius had 9 more articles in the media than Primo Brands. MarketBeat recorded 12 mentions for Celsius and 3 mentions for Primo Brands. Primo Brands' average media sentiment score of 1.72 beat Celsius' score of 0.57 indicating that Primo Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primo Brands
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Celsius
4 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Celsius has lower revenue, but higher earnings than Primo Brands. Celsius is trading at a lower price-to-earnings ratio than Primo Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primo Brands$6.68B1.35$60.10M$0.14177.58
Celsius$2.97B2.57$108M$0.4369.42

Primo Brands has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market. Comparatively, Celsius has a beta of 0.93, indicating that its stock price is 7% less volatile than the broader market.

Celsius has a net margin of 5.85% compared to Primo Brands' net margin of 0.88%. Celsius' return on equity of 37.95% beat Primo Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Primo Brands0.88% 13.98% 4.00%
Celsius 5.85%37.95%9.62%

87.7% of Primo Brands shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 32.9% of Primo Brands shares are owned by insiders. Comparatively, 2.3% of Celsius shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Celsius beats Primo Brands on 11 of the 16 factors compared between the two stocks.

How does Primo Brands compare to Zevia PBC?

Zevia PBC (NYSE:ZVIA) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, institutional ownership, risk, earnings, analyst recommendations, dividends, media sentiment and profitability.

Zevia PBC currently has a consensus price target of $4.43, suggesting a potential upside of 188.27%. Primo Brands has a consensus price target of $25.91, suggesting a potential upside of 4.22%. Given Zevia PBC's higher probable upside, equities analysts plainly believe Zevia PBC is more favorable than Primo Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zevia PBC
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69

Zevia PBC has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market. Comparatively, Primo Brands has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market.

Primo Brands has higher revenue and earnings than Zevia PBC. Zevia PBC is trading at a lower price-to-earnings ratio than Primo Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zevia PBC$161.26M0.73-$9.92M-$0.10N/A
Primo Brands$6.68B1.35$60.10M$0.14177.58

Primo Brands has a net margin of 0.88% compared to Zevia PBC's net margin of -4.11%. Primo Brands' return on equity of 13.98% beat Zevia PBC's return on equity.

Company Net Margins Return on Equity Return on Assets
Zevia PBC-4.11% -13.43% -7.88%
Primo Brands 0.88%13.98%4.00%

53.2% of Zevia PBC shares are held by institutional investors. Comparatively, 87.7% of Primo Brands shares are held by institutional investors. 7.7% of Zevia PBC shares are held by company insiders. Comparatively, 32.9% of Primo Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Zevia PBC and Zevia PBC both had 3 articles in the media. Primo Brands' average media sentiment score of 1.72 beat Zevia PBC's score of 0.00 indicating that Primo Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zevia PBC
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Primo Brands
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Primo Brands beats Zevia PBC on 13 of the 15 factors compared between the two stocks.

How does Primo Brands compare to Coca Cola Femsa?

Coca Cola Femsa (NYSE:KOF) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

Coca Cola Femsa has a net margin of 7.84% compared to Primo Brands' net margin of 0.88%. Coca Cola Femsa's return on equity of 15.40% beat Primo Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Coca Cola Femsa7.84% 15.40% 7.18%
Primo Brands 0.88%13.98%4.00%

In the previous week, Primo Brands had 1 more articles in the media than Coca Cola Femsa. MarketBeat recorded 3 mentions for Primo Brands and 2 mentions for Coca Cola Femsa. Primo Brands' average media sentiment score of 1.72 beat Coca Cola Femsa's score of 0.00 indicating that Primo Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Coca Cola Femsa
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Primo Brands
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Coca Cola Femsa has a beta of 0.53, suggesting that its share price is 47% less volatile than the broader market. Comparatively, Primo Brands has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

Coca Cola Femsa presently has a consensus price target of $115.00, suggesting a potential upside of 7.24%. Primo Brands has a consensus price target of $25.91, suggesting a potential upside of 4.22%. Given Coca Cola Femsa's higher probable upside, equities analysts plainly believe Coca Cola Femsa is more favorable than Primo Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coca Cola Femsa
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69

87.7% of Primo Brands shares are owned by institutional investors. 1.0% of Coca Cola Femsa shares are owned by insiders. Comparatively, 32.9% of Primo Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Coca Cola Femsa pays an annual dividend of $3.96 per share and has a dividend yield of 3.7%. Primo Brands pays an annual dividend of $0.48 per share and has a dividend yield of 1.9%. Coca Cola Femsa pays out 66.7% of its earnings in the form of a dividend. Primo Brands pays out 342.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Coca Cola Femsa is clearly the better dividend stock, given its higher yield and lower payout ratio.

Coca Cola Femsa has higher revenue and earnings than Primo Brands. Coca Cola Femsa is trading at a lower price-to-earnings ratio than Primo Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Coca Cola Femsa$15.22B11.84$1.32B$5.9418.05
Primo Brands$6.68B1.35$60.10M$0.14177.58

Summary

Coca Cola Femsa beats Primo Brands on 10 of the 18 factors compared between the two stocks.

How does Primo Brands compare to Coca-Cola Europacific Partners?

Primo Brands (NYSE:PRMB) and Coca-Cola Europacific Partners (NASDAQ:CCEP) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

Primo Brands has a beta of 0.72, meaning that its share price is 28% less volatile than the broader market. Comparatively, Coca-Cola Europacific Partners has a beta of 0.53, meaning that its share price is 47% less volatile than the broader market.

Primo Brands has a net margin of 0.88% compared to Coca-Cola Europacific Partners' net margin of 0.00%. Primo Brands' return on equity of 13.98% beat Coca-Cola Europacific Partners' return on equity.

Company Net Margins Return on Equity Return on Assets
Primo Brands0.88% 13.98% 4.00%
Coca-Cola Europacific Partners N/A N/A N/A

In the previous week, Coca-Cola Europacific Partners had 1 more articles in the media than Primo Brands. MarketBeat recorded 4 mentions for Coca-Cola Europacific Partners and 3 mentions for Primo Brands. Primo Brands' average media sentiment score of 1.72 beat Coca-Cola Europacific Partners' score of 1.02 indicating that Primo Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primo Brands
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Coca-Cola Europacific Partners
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

87.7% of Primo Brands shares are owned by institutional investors. Comparatively, 31.4% of Coca-Cola Europacific Partners shares are owned by institutional investors. 32.9% of Primo Brands shares are owned by company insiders. Comparatively, 3.0% of Coca-Cola Europacific Partners shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Primo Brands pays an annual dividend of $0.48 per share and has a dividend yield of 1.9%. Coca-Cola Europacific Partners pays an annual dividend of $2.50 per share and has a dividend yield of 2.5%. Primo Brands pays out 342.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Coca-Cola Europacific Partners has higher revenue and earnings than Primo Brands.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primo Brands$6.68B1.35$60.10M$0.14177.58
Coca-Cola Europacific Partners$20.90B2.24$2.20BN/AN/A

Primo Brands currently has a consensus target price of $25.91, suggesting a potential upside of 4.22%. Coca-Cola Europacific Partners has a consensus target price of $106.50, suggesting a potential upside of 4.83%. Given Coca-Cola Europacific Partners' stronger consensus rating and higher probable upside, analysts plainly believe Coca-Cola Europacific Partners is more favorable than Primo Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Coca-Cola Europacific Partners
0 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.73

Summary

Primo Brands and Coca-Cola Europacific Partners tied by winning 8 of the 16 factors compared between the two stocks.

How does Primo Brands compare to Fomento Economico Mexicano?

Fomento Economico Mexicano (NYSE:FMX) and Primo Brands (NYSE:PRMB) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability, media sentiment and valuation.

61.0% of Fomento Economico Mexicano shares are held by institutional investors. Comparatively, 87.7% of Primo Brands shares are held by institutional investors. 5.7% of Fomento Economico Mexicano shares are held by insiders. Comparatively, 32.9% of Primo Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Primo Brands had 1 more articles in the media than Fomento Economico Mexicano. MarketBeat recorded 3 mentions for Primo Brands and 2 mentions for Fomento Economico Mexicano. Primo Brands' average media sentiment score of 1.72 beat Fomento Economico Mexicano's score of 1.08 indicating that Primo Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fomento Economico Mexicano
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primo Brands
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Fomento Economico Mexicano has a net margin of 3.40% compared to Primo Brands' net margin of 0.88%. Primo Brands' return on equity of 13.98% beat Fomento Economico Mexicano's return on equity.

Company Net Margins Return on Equity Return on Assets
Fomento Economico Mexicano3.40% 7.33% 2.93%
Primo Brands 0.88%13.98%4.00%

Fomento Economico Mexicano pays an annual dividend of $2.39 per share and has a dividend yield of 1.9%. Primo Brands pays an annual dividend of $0.48 per share and has a dividend yield of 1.9%. Fomento Economico Mexicano pays out 53.5% of its earnings in the form of a dividend. Primo Brands pays out 342.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Fomento Economico Mexicano presently has a consensus target price of $118.67, indicating a potential downside of 7.82%. Primo Brands has a consensus target price of $25.91, indicating a potential upside of 4.22%. Given Primo Brands' higher possible upside, analysts clearly believe Primo Brands is more favorable than Fomento Economico Mexicano.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fomento Economico Mexicano
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.75
Primo Brands
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69

Fomento Economico Mexicano has a beta of 0.42, indicating that its share price is 58% less volatile than the broader market. Comparatively, Primo Brands has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market.

Fomento Economico Mexicano has higher revenue and earnings than Primo Brands. Fomento Economico Mexicano is trading at a lower price-to-earnings ratio than Primo Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fomento Economico Mexicano$43.86B1.01$1.08B$4.4728.80
Primo Brands$6.68B1.35$60.10M$0.14177.58

Summary

Primo Brands beats Fomento Economico Mexicano on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRMB vs. The Competition

MetricPrimo BrandsBEVERAGES IndustryStaples SectorNYSE Exchange
Market Cap$9.02B$43.04B$16.39B$23.29B
Dividend Yield1.98%3.00%3.44%4.11%
P/E Ratio177.5824.4026.5531.66
Price / Sales1.352.8446.9720.32
Price / Cash8.2422.4716.6624.53
Price / Book3.088.035.674.74
Net Income$60.10M$1.50B$678.29M$1.07B
7 Day Performance2.49%0.52%0.76%0.99%
1 Month Performance3.93%-0.53%3.87%0.96%
1 Year Performance-14.51%8.47%-10.97%24.40%

Primo Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRMB
Primo Brands
2.9911 of 5 stars
$24.86
-0.5%
$25.91
+4.2%
-14.2%$9.02B$6.68B177.5812,600
CELH
Celsius
4.6111 of 5 stars
$29.12
-5.5%
$63.50
+118.1%
-37.9%$7.87B$2.52B19.741,497
ZVIA
Zevia PBC
2.5539 of 5 stars
$1.53
-0.3%
$4.43
+190.2%
-61.2%$117.79M$161.26MN/A130
KOF
Coca Cola Femsa
3.7434 of 5 stars
$106.56
-2.7%
$115.00
+7.9%
+15.5%$184.12B$15.22B17.94108,840
CCEP
Coca-Cola Europacific Partners
3.1763 of 5 stars
$96.98
+0.1%
$106.50
+9.8%
+8.8%$44.68B$23.64BN/A37,003

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This page (NYSE:PRMB) was last updated on 6/26/2026 by MarketBeat.com Staff.
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