Procter & Gamble (NYSE:PG) Shares Down 1.1% - Here's Why

Key Points

• Shares fell 1.1% to about $146 with volume down 37% as management flagged a near-term margin hit of roughly $150 million from supply disruptions tied to the Iran war.
• P&G beat quarterly EPS at $1.59 (vs. $1.56 consensus) but missed revenue, set FY‑2026 guidance of 6.83–7.09 EPS, and raised its quarterly dividend to $1.0885 (≈3.0% yield).
• Strategic positives include early adoption of Amazon Supply Chain Services and approval/ramp of recycled resin with PureCycle, which could lower distribution and input costs while advancing sustainability goals.

Procter & Gamble Company (The) (NYSE:PG - Get Free Report)'s stock price dropped 1.1% during trading on Thursday . The stock traded as low as $146.02 and last traded at $146.2650. Approximately 6,837,083 shares were traded during trading, a decline of 37% from the average daily volume of 10,791,815 shares. The stock had previously closed at $147.90.

Key Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G is listed as an early customer for Amazon’s newly launched Amazon Supply Chain Services, which gives large brands access to Amazon’s freight, warehousing and delivery network. For P&G this can mean lower distribution costs, faster go-to-market for promotions and improved e‑commerce fulfillment efficiency versus incumbents. Amazon Opens Logistics Network To Clients
• Positive Sentiment: PureCycle reported final approval for commercialization of two P&G applications and ramped production, highlighting P&G’s move to incorporate more recycled resin. That supports sustainability targets and could lower input cost exposure as virgin resin prices rise. PureCycle Reports Q1 2026 Results
• Neutral Sentiment: Pantene launched Sunkiss Glow, a seasonal hair-care product aimed at outdoor damage protection. New SKUs like this can incrementally boost category sales but are unlikely to move FY guidance materially on their own. Pantene Sunkiss Glow Launch
• Neutral Sentiment: Secret (a P&G brand) rolled out targeted marketing partnerships aimed at Gen‑Z/early-career consumers. These campaigns support brand health and trial but are execution-level drivers rather than immediate earnings catalysts. Secret Partners with Intern Queen
• Neutral Sentiment: A market report highlights a $22.6B opportunity in global male toiletries with P&G named among key players — a reminder of structural growth potential in grooming categories. Global Male Toiletries Opportunity
• Negative Sentiment: P&G warned of roughly a $150 million hit from supply disruptions tied to the Iran war. Management plans to mitigate impacts by reformulating and diversifying suppliers, but the charge is a clear near‑term margin headwind and a driver of today’s share weakness. P&G Flags $150M Hit

Analyst Upgrades and Downgrades

PG has been the subject of several research reports. Raymond James Financial lowered their price objective on shares of Procter & Gamble from $175.00 to $170.00 and set an "outperform" rating for the company in a research note on Tuesday, April 14th. JPMorgan Chase & Co. lowered their price objective on shares of Procter & Gamble from $165.00 to $162.00 and set an "overweight" rating for the company in a research note on Friday, April 17th. Rothschild & Co Redburn lowered their price objective on shares of Procter & Gamble from $157.00 to $155.00 and set a "neutral" rating for the company in a research note on Monday, April 27th. TD Cowen lifted their price objective on shares of Procter & Gamble from $142.00 to $150.00 and gave the stock a "hold" rating in a research note on Monday, April 27th. Finally, Bank of America lowered their price objective on shares of Procter & Gamble from $171.00 to $167.00 and set a "buy" rating for the company in a research note on Friday, April 10th. Eleven research analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the company. According to data from MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of $161.06.

Procter & Gamble Stock Down 1.1%

The company has a market capitalization of $340.59 billion, a price-to-earnings ratio of 21.38, a P/E/G ratio of 6.21 and a beta of 0.41. The business's 50-day moving average is $148.79 and its 200-day moving average is $148.59. The company has a quick ratio of 0.53, a current ratio of 0.73 and a debt-to-equity ratio of 0.44.

Procter & Gamble (NYSE:PG - Get Free Report) last posted its earnings results on Friday, April 24th. The company reported $1.59 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.56 by $0.03. The company had revenue of $21.24 billion during the quarter, compared to the consensus estimate of $21.52 billion. Procter & Gamble had a net margin of 19.16% and a return on equity of 32.00%. The firm's quarterly revenue was up 7.4% on a year-over-year basis. During the same period in the previous year, the firm posted $1.54 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, equities analysts predict that Procter & Gamble Company will post 6.92 earnings per share for the current year.

Procter & Gamble Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, May 15th. Investors of record on Friday, April 24th will be given a dividend of $1.0885 per share. This is a boost from Procter & Gamble's previous quarterly dividend of $1.06. This represents a $4.35 dividend on an annualized basis and a yield of 3.0%. The ex-dividend date is Friday, April 24th. Procter & Gamble's payout ratio is presently 63.60%.

Insider Activity at Procter & Gamble

In related news, CEO Ma. Fatima Francisco sold 5,549 shares of the business's stock in a transaction on Friday, February 27th. The shares were sold at an average price of $165.29, for a total transaction of $917,194.21. Following the completion of the transaction, the chief executive officer directly owned 1,029 shares in the company, valued at $170,083.41. The trade was a 84.36% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Balaji Purushothaman sold 12,827 shares of the business's stock in a transaction on Wednesday, February 11th. The shares were sold at an average price of $160.31, for a total transaction of $2,056,296.37. Following the transaction, the insider owned 12,639 shares of the company's stock, valued at $2,026,158.09. This represents a 50.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 244,715 shares of company stock valued at $39,702,904 over the last ninety days. Corporate insiders own 0.20% of the company's stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. E Fund Management Hong Kong Co. Ltd. increased its holdings in Procter & Gamble by 1,000.0% in the fourth quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company's stock valued at $25,000 after buying an additional 150 shares in the last quarter. Park Square Financial Group LLC increased its holdings in Procter & Gamble by 65.1% in the fourth quarter. Park Square Financial Group LLC now owns 180 shares of the company's stock valued at $26,000 after buying an additional 71 shares in the last quarter. Evolution Wealth Management Inc. increased its holdings in Procter & Gamble by 1,315.4% in the fourth quarter. Evolution Wealth Management Inc. now owns 184 shares of the company's stock valued at $26,000 after buying an additional 171 shares in the last quarter. Litman Gregory Wealth Management LLC purchased a new position in Procter & Gamble in the fourth quarter valued at $26,000. Finally, Maseco LLP purchased a new position in Procter & Gamble in the fourth quarter valued at $28,000. Hedge funds and other institutional investors own 65.77% of the company's stock.

About Procter & Gamble

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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