PZ Cussons (LON:PZC) Stock Price Passes Below Two Hundred Day Moving Average - Should You Sell?

Key Points

• Shares fell below its 200-day moving average, trading as low as GBX 75.90 and last at GBX 76.80 (200‑day MA GBX 76.93), remaining under the 50‑day SMA of GBX 79.78 — a short‑term technical bearish signal.
• Negative profitability and modest scale: the stock shows a P/E of -65.64, net margin of -0.92% and ROE of -2.16%, with a market cap of £322.8m and a debt‑to‑equity ratio of 67.93, suggesting weak earnings and some leverage.
• Significant insider buying: insiders bought 95,167 shares in the past 90 days (including 20,000 at GBX 91 and 50,000 at GBX 80) and own 15.49% of the company, indicating management confidence despite weak results.

PZ Cussons plc (LON:PZC - Get Free Report) shares passed below its 200-day moving average during trading on Friday . The stock has a 200-day moving average of GBX 76.93 and traded as low as GBX 75.90. PZ Cussons shares last traded at GBX 76.80, with a volume of 751,395 shares.

PZ Cussons Stock Up 0.8%

The company has a debt-to-equity ratio of 67.93, a current ratio of 0.96 and a quick ratio of 1.36. The firm's 50-day simple moving average is GBX 79.78 and its two-hundred day simple moving average is GBX 76.93. The company has a market capitalization of £322.83 million, a price-to-earnings ratio of -65.64, a price-to-earnings-growth ratio of 1.13 and a beta of 0.53.

PZ Cussons (LON:PZC - Get Free Report) last issued its earnings results on Thursday, February 12th. The company reported GBX 4.37 earnings per share for the quarter. PZ Cussons had a negative net margin of 0.92% and a negative return on equity of 2.16%. Sell-side analysts predict that PZ Cussons plc will post 13.9099999 EPS for the current fiscal year.

Insider Activity

In related news, insider Vivek Ahuja bought 20,000 shares of the stock in a transaction on Friday, February 13th. The shares were bought at an average cost of GBX 91 per share, for a total transaction of £18,200. Also, insider David A. Tyler bought 50,000 shares of the stock in a transaction on Tuesday, March 3rd. The shares were bought at an average price of GBX 80 per share, for a total transaction of £40,000. Insiders have acquired 95,167 shares of company stock worth $8,110,030 over the last 90 days. 15.49% of the stock is currently owned by company insiders.

PZ Cussons Company Profile

PZ Cussons plc manufactures, distributes, markets, and sells baby, beauty, and hygiene products in Europe, the Americas, the Asia Pacific, and Africa. The company offers toiletries, pharmaceuticals, electrical goods, edible oils, fats and spreads, nutritional products, shampoos, body washes, toothpastes, toothbrushes, skin and hair care products, food pouches, cereals, snacks, flavors, and fragrances; beauty soaps, lotions, wipes, creams, shower gels, foam-bursts, bar soaps, deodorants, bath infusions, handwashes, and conditioners; ointments; dishwashing liquids, dishwasher tablets, dishwasher gels, dishwasher capsules, rinse aids, liquid detergents, laundry soaps, and laundry solutions; and cooking and vegetable oils.

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