Roku (NASDAQ:ROKU) CFO Dan Jedda Sells 7,000 Shares

Key Points

• Roku CFO Dan Jedda sold 7,000 shares on April 15 at an average price of $107 under a pre-arranged Rule 10b5-1 plan for about $749,000, leaving him with 78,115 shares (an 8.22% reduction in his ownership).
• Broader insider selling includes Jedda's prior sales (15,000 shares on March 16 and 3,000 on Feb 17) and CEO Anthony Wood's recent 50,000-share sale, activity that could weigh on investor sentiment despite being pre-planned.
• Operational backdrop — Roku beat quarterly EPS estimates ($0.53 vs. $0.28) with revenue of $1.39B (+16.1% YoY), surpassed 100 million streaming households, and holds a consensus "Moderate Buy" from analysts with an average target of $127.79.

Roku, Inc. (NASDAQ:ROKU - Get Free Report) CFO Dan Jedda sold 7,000 shares of Roku stock in a transaction on Wednesday, April 15th. The stock was sold at an average price of $107.00, for a total transaction of $749,000.00. Following the completion of the transaction, the chief financial officer directly owned 78,115 shares in the company, valued at $8,358,305. This represents a 8.22% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Dan Jedda also recently made the following trade(s):

• On Monday, March 16th, Dan Jedda sold 15,000 shares of Roku stock. The shares were sold at an average price of $94.23, for a total value of $1,413,450.00.
• On Tuesday, February 17th, Dan Jedda sold 3,000 shares of Roku stock. The stock was sold at an average price of $88.88, for a total value of $266,640.00.

Roku Stock Performance

NASDAQ:ROKU traded up $2.54 during mid-day trading on Thursday, hitting $111.87. 2,946,558 shares of the company's stock traded hands, compared to its average volume of 3,325,169. The company has a fifty day moving average of $94.51 and a 200 day moving average of $99.68. Roku, Inc. has a twelve month low of $57.01 and a twelve month high of $116.66. The company has a market capitalization of $16.49 billion, a P/E ratio of 196.27 and a beta of 2.00.

Roku (NASDAQ:ROKU - Get Free Report) last issued its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, topping analysts' consensus estimates of $0.28 by $0.25. Roku had a return on equity of 3.40% and a net margin of 1.87%.The business had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. During the same quarter in the previous year, the firm earned ($0.24) earnings per share. The company's revenue was up 16.1% on a year-over-year basis. On average, research analysts expect that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

Several equities research analysts have recently commented on ROKU shares. Wells Fargo & Company lifted their price objective on shares of Roku from $116.00 to $137.00 and gave the stock an "overweight" rating in a research note on Friday, February 13th. Benchmark reaffirmed a "buy" rating on shares of Roku in a research report on Wednesday, February 4th. UBS Group reiterated a "neutral" rating and set a $110.00 price target on shares of Roku in a research note on Friday, February 13th. Needham & Company LLC reissued a "buy" rating and issued a $110.00 price objective on shares of Roku in a report on Friday, February 13th. Finally, Wedbush lifted their target price on Roku from $130.00 to $140.00 and gave the stock an "outperform" rating in a report on Friday, February 13th. Twenty-one research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the stock. Based on data from MarketBeat, Roku currently has a consensus rating of "Moderate Buy" and an average target price of $127.79.

Institutional Trading of Roku

Hedge funds and other institutional investors have recently bought and sold shares of the stock. Diversified Trust Co raised its position in Roku by 1.4% during the first quarter. Diversified Trust Co now owns 20,855 shares of the company's stock valued at $1,973,000 after acquiring an additional 297 shares in the last quarter. Hsbc Holdings PLC increased its stake in shares of Roku by 21.2% in the 4th quarter. Hsbc Holdings PLC now owns 16,733 shares of the company's stock valued at $1,837,000 after purchasing an additional 2,929 shares in the last quarter. Rockefeller Capital Management L.P. raised its holdings in Roku by 0.8% in the 4th quarter. Rockefeller Capital Management L.P. now owns 286,721 shares of the company's stock worth $31,106,000 after purchasing an additional 2,221 shares during the period. Osbon Capital Management LLC acquired a new position in Roku in the 4th quarter worth about $45,000. Finally, World Investment Advisors purchased a new position in Roku during the fourth quarter worth approximately $291,000. 86.30% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku reported it has surpassed 100 million streaming households worldwide, a major scale milestone that increases ad reach and pricing leverage for its platform. Roku hits 100M households
• Positive Sentiment: Platform/advertising strength: reporting shows the Platform segment drove the bulk of revenue (about $4.15B of $4.74B in the referenced period), underscoring ad revenue as the growth engine. Ad-driven revenue
• Positive Sentiment: Roku is splitting its broad “Platform” segment into discrete Advertising and Subscriptions units, improving transparency into ad vs. subscription economics — this can reduce investor uncertainty about profitability and unit economics. Segment reporting overhaul
• Positive Sentiment: Product and content initiatives — software fixes (restore offline local TV), new original programming and sports docuseries — should boost engagement and ad inventory quality over time. Offline local TV restore Gamechangers docuseries
• Neutral Sentiment: Near-term catalyst: Q1 2026 earnings are scheduled for April 30 — results and guidance on ad growth, ARPU and margins will be the primary test of current optimism. Earnings date
• Negative Sentiment: Insider selling: CEO Anthony Wood sold 50,000 shares under a pre-arranged 10b5-1 plan (filed at ~$100.88). While planned, insider sales can weigh on sentiment. SEC Form 4
• Negative Sentiment: Zacks downgraded Roku from "strong-buy" to "hold," a change that may reduce buy-side enthusiasm among investors following recent gains. Zacks downgrade
• Negative Sentiment: Legal risk: a discrimination suit alleging HR mishandled racism complaints introduces reputational and legal overhang that could modestly pressure sentiment. Discrimination suit

Roku Company Profile

Roku, Inc NASDAQ: ROKU is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.

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