TD Cowen Boosts Aaron's (NYSE:PRG) Price Target to $43.00

Key Points

• TD Cowen raised its price target on Aaron's to $43.00 (from $42.00) and maintains a buy rating, implying roughly a 42.8% upside from the prior close.
• The company beat on EPS with $0.74 versus a $0.60 estimate but missed revenue expectations ($525.4M vs. $581.8M) and reported revenue down 5.2% year‑over‑year; guidance is Q1 2026 EPS of 0.70–0.90 and FY 2026 EPS of 4.00–4.45.
• PRG shares traded around $30.11 (market cap ~$1.19B) with a P/E of 8.35, and analysts have an average target of $41.80 with an overall consensus rating of Buy.

Aaron's (NYSE:PRG - Get Free Report) had its target price boosted by research analysts at TD Cowen from $42.00 to $43.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The firm presently has a "buy" rating on the stock. TD Cowen's price objective would suggest a potential upside of 42.81% from the stock's previous close.

Several other research analysts have also recently commented on the company. Wall Street Zen raised Aaron's from a "hold" rating to a "buy" rating in a research report on Saturday, February 21st. Zacks Research raised Aaron's from a "hold" rating to a "strong-buy" rating in a research report on Friday, February 20th. Weiss Ratings reiterated a "hold (c)" rating on shares of Aaron's in a research note on Thursday, January 22nd. BTIG Research raised Aaron's from a "sell" rating to a "neutral" rating and set a $31.00 price objective for the company in a report on Friday, November 21st. Finally, B. Riley Financial started coverage on shares of Aaron's in a research note on Tuesday, December 16th. They issued a "buy" rating and a $50.00 target price for the company. Two equities research analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating and two have assigned a Hold rating to the company's stock. Based on data from MarketBeat.com, the company currently has an average rating of "Buy" and an average target price of $41.80.

Aaron's Stock Down 1.2%

PRG stock traded down $0.37 during midday trading on Wednesday, hitting $30.11. The company's stock had a trading volume of 75,771 shares, compared to its average volume of 497,219. The company has a debt-to-equity ratio of 0.80, a current ratio of 4.71 and a quick ratio of 2.32. Aaron's has a twelve month low of $23.50 and a twelve month high of $41.14. The company's fifty day moving average price is $33.33 and its 200 day moving average price is $32.03. The stock has a market capitalization of $1.19 billion, a P/E ratio of 8.35 and a beta of 1.71.

Aaron's (NYSE:PRG - Get Free Report) last issued its quarterly earnings results on Wednesday, February 18th. The company reported $0.74 EPS for the quarter, topping the consensus estimate of $0.60 by $0.14. The firm had revenue of $525.36 million for the quarter, compared to analysts' expectations of $581.82 million. Aaron's had a net margin of 5.97% and a return on equity of 20.99%. The company's revenue for the quarter was down 5.2% on a year-over-year basis. During the same period in the previous year, the firm posted $0.80 EPS. Aaron's has set its Q1 2026 guidance at 0.700-0.900 EPS and its FY 2026 guidance at 4.000-4.450 EPS. As a group, equities research analysts predict that Aaron's will post 3.45 EPS for the current year.

Hedge Funds Weigh In On Aaron's

A number of institutional investors have recently bought and sold shares of the business. Goldman Sachs Group Inc. lifted its position in shares of Aaron's by 436.0% in the fourth quarter. Goldman Sachs Group Inc. now owns 1,824,091 shares of the company's stock valued at $53,792,000 after buying an additional 1,483,751 shares during the last quarter. State Street Corp increased its holdings in shares of Aaron's by 5.6% during the 4th quarter. State Street Corp now owns 1,679,355 shares of the company's stock worth $49,524,000 after acquiring an additional 89,035 shares during the last quarter. Allianz Asset Management GmbH raised its stake in Aaron's by 18.9% in the 3rd quarter. Allianz Asset Management GmbH now owns 1,187,509 shares of the company's stock valued at $38,428,000 after acquiring an additional 188,835 shares during the period. LSV Asset Management raised its stake in Aaron's by 37.7% in the 4th quarter. LSV Asset Management now owns 1,159,874 shares of the company's stock valued at $34,205,000 after acquiring an additional 317,600 shares during the period. Finally, UBS Group AG lifted its holdings in Aaron's by 102.4% during the 3rd quarter. UBS Group AG now owns 823,663 shares of the company's stock valued at $26,654,000 after purchasing an additional 416,658 shares during the last quarter. Institutional investors and hedge funds own 97.92% of the company's stock.

Aaron's Company Profile

PROG Holdings, Inc NYSE: PRG, formerly known as Aaron's, is a North American provider of lease-to-own and consumer finance solutions. The company operates through two primary segments: Aaron's Business Solutions and Progressive Financial Services. Through Aaron's Business Solutions, PROG offers customers access to furniture, electronics, home appliances and technology products via lease ownership arrangements, serving both individual consumers and small businesses.

The Progressive Financial Services segment provides lease-purchase and retail point-of-sale financing programs to customers with limited credit histories.

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