PROG (PRG) Stock Price, News & Analysis

Company Overview

PROG Holdings, Inc., formerly known as Aaron’s, is a North American provider of lease-to-own and consumer finance solutions. The company operates through two primary segments: Aaron’s Business Solutions and Progressive Financial Services. Through Aaron’s Business Solutions, PROG offers customers access to furniture, electronics, home appliances and technology products via lease ownership arrangements, serving both individual consumers and small businesses.

The Progressive Financial Services segment provides lease-purchase and retail point-of-sale financing programs to customers with limited credit histories. Under its Progressive Leasing brand, the company partners with a network of retail merchants, enabling consumers to obtain merchandise through affordable, short-term leases with the option to purchase. This segment leverages a proprietary credit technology platform to underwrite and manage customer accounts.

Originally founded in 1955 by R. Charles Loudermilk, the business was named after his son, Aaron. Aaron’s grew through a combination of company-operated and franchised locations, going public in 1982 and expanding its footprint across the United States and Canada. In 2020, the company restructured and rebranded as PROG Holdings to better reflect its dual focus on specialty finance and rent-to-own solutions while separating its technology and homeowner services businesses into a standalone entity.

Today, PROG Holdings serves consumers in nearly every U.S. state and Canada, operating over one thousand company stores alongside a broad franchise network. The company also maintains an e-commerce platform that complements its brick-and-mortar presence, allowing customers to shop and manage their lease agreements online. PROG’s combination of flexible payment options and accessible financing is designed to meet the needs of customers who may not have traditional credit profiles.

Key Stats

• Today's Range: $32.66 to $33.92
• 50-Day Range: $27.66 to $36.31
• 52-Week Range: $25.80 to $41.14
• Volume: 388,346 shs
• Average Volume: 515,324 shs
• Market Capitalization: $1.34 billion
• P/E Ratio: 9.14
• Dividend Yield: 1.67%
• Price Target: $43.70
• Consensus Rating: Moderate Buy

PROG Stock Analysis - MarketRank™

PROG scored higher than 92% of companies evaluated by MarketBeat, and ranked 128th out of 881 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

PROG has received a consensus rating of Moderate Buy. The company's average rating score is 2.86, and is based on 1 strong buy rating, 4 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

PROG has a consensus price target of $43.70, representing about 30.6% upside from its current price of $33.45.

Amount of Analyst Coverage

PROG has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.51%

Earnings Growth

Earnings for PROG are expected to grow by 8.51% in the coming year, from $4.70 to $5.10 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PROG is 9.14, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.57.

Price to Earnings Ratio vs. Sector

The P/E ratio of PROG is 9.14, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 24.07.

Price to Book Value per Share Ratio

PROG has a P/B Ratio of 1.73. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.03% of the float of PROG has been sold short.

Short Interest Ratio / Days to Cover

PROG has a short interest ratio ("days to cover") of 6.3.

Change versus previous month

Short interest in PROG has recently increased by 8.72%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

PROG pays a meaningful dividend of 1.66%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

PROG has only been increasing its dividend for 2 years.

Dividend Coverage

The dividend payout ratio of PROG is 15.30%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, PROG will have a dividend payout ratio of 10.98% next year. This indicates that PROG will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: 0.96

News Sentiment

PROG has a news sentiment score of 0.96. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.61 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for PROG this week, compared to 1 article on an average week.

Search Interest

8 people have searched for PRG on MarketBeat in the last 30 days. This is an increase of 700% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, PROG insiders have not sold or bought any company stock.

Percentage Held by Insiders

3.72% of the stock of PROG is held by insiders.

Percentage Held by Institutions

97.92% of the stock of PROG is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 3/24 Dividend: 3/12/2026
• Ex-Dividend for 3/24 Dividend: 3/12/2026
• Dividend Payable: 3/24/2026
• Last Earnings: 4/29/2026
• Record date for 6/2 Dividend: 5/19/2026
• Ex-Dividend for 6/2 Dividend: 5/19/2026
• Today: 5/21/2026
• Dividend Payable: 6/02/2026
• Next Earnings (Estimated): 7/29/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Finance
• Industry: FIN - CONS LOANS
• Sub-Industry: Business Services
• Current Symbol: NYSE:PRG
• CIK: 1808834
• Web: www.aarons.com
• Phone: 385-351-1369
• Fax: 404-240-6584
• Employees: 1,151
• Year Founded: N/A

Price Target and Rating

• Average Price Target for PROG: $43.70
• High Price Target: $50.00
• Low Price Target: $31.00
• Potential Upside/Downside: +30.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.86
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.66
• Trailing P/E Ratio: 9.14
• Forward P/E Ratio: 7.12
• P/E Growth: N/A
• Net Income: $146.79 million
• Net Margins: 5.88%
• Pretax Margin: 6.95%
• Return on Equity: 21.94%
• Return on Assets: 9.54%

Debt

• Debt-to-Equity Ratio: 1.21
• Current Ratio: 4.27
• Quick Ratio: 2.41

Sales & Book Value

• Annual Sales: $2.41 billion
• Price / Sales: 0.56
• Cash Flow: $44.01 per share
• Price / Cash Flow: 0.76
• Book Value: $19.33 per share
• Price / Book: 1.73

Miscellaneous

• Outstanding Shares: 40,070,000
• Free Float: 38,576,000
• Market Cap: $1.34 billion
• Optionable: Not Optionable
• Beta: 1.83