NYSE:PRMB Primo Brands (PRMB) Stock Price, News & Analysis $19.55 +0.50 (+2.60%) Closing price 10/2/2026 03:59 PM EasternExtended Trading$19.52 -0.02 (-0.10%) As of 10/2/2026 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOwnershipSEC FilingsShort Interest About Primo Brands Stock (NYSE:PRMB) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Primo Brands alerts:Sign Up Key Stats Today's Range$19.21▼$19.6150-Day Range$19.07▼$25.2052-Week Range$14.36▼$26.21Volume2.69 million shsAverage Volume3.86 million shsMarket Capitalization$7.08 billionP/E Ratio75.18Dividend Yield2.46%Price Target$28.25Consensus RatingModerate Buy Company Overview Primo Brands Corporation is a beverage company focused on hydration products and water services. Its offerings include purified, spring and mineral water; enhanced and sparkling water; water dispensers; filtration products; and bottled-water delivery services for homes, businesses and other organizations. The company markets a broad portfolio of regional and national brands, including Primo, Poland Spring, Deer Park, Arrowhead, Ice Mountain, Ozarka, Pure Life and Splash. Its business combines packaged beverages sold through retail and other distribution channels with direct-to-consumer delivery and water solutions supported by dispensers and filtration systems. Primo Brands was formed through the combination of Primo Water Corporation and BlueTriton Brands, a transaction completed in 2024. The company serves customers primarily in the United States and Canada. Robbert Rietbroek serves as chief executive officer.AI Generated. May Contain Errors. Read More Primo Brands Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks90th Percentile Overall ScorePRMB MarketRank™: Primo Brands scored higher than 90% of companies evaluated by MarketBeat, and ranked 21st out of 167 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.4 / 5Analyst RatingModerate Buy Consensus RatingPrimo Brands has received a consensus rating of Moderate Buy. The company's average rating score is 2.73, and is based on no strong buy ratings, 11 buy ratings, 4 hold ratings, and no sell ratings.Upside PotentialPrimo Brands has a consensus price target of $28.25, representing about 44.5% upside from its current price of $19.55.Amount of Analyst CoveragePrimo Brands has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Primo Brands' stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings Growth14.17% Earnings GrowthEarnings for Primo Brands are expected to grow by 14.17% in the coming year, from $1.27 to $1.45 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Primo Brands is 75.18, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 44.65.Price to Earnings Ratio vs. SectorThe P/E ratio of Primo Brands is 75.18, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.93.Price to Earnings Growth RatioPrimo Brands has a PEG Ratio of 1.34. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioPrimo Brands has a P/B Ratio of 2.42. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Primo Brands' valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted12.14% of the float of Primo Brands has been sold short.Short Interest Ratio / Days to CoverPrimo Brands has a short interest ratio ("days to cover") of 5.41.Change versus previous monthShort interest in Primo Brands has recently increased by 4.06%, indicating that investor sentiment is decreasing. Dividend1.7 / 5Dividend StrengthWeak Dividend YieldPrimo Brands pays a meaningful dividend of 2.46%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthPrimo Brands does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Primo Brands is 184.62%. Payout ratios above 75% are not desirable because they may not be sustainable.Dividend SustainabilityBased on earnings estimates, Primo Brands will have a dividend payout ratio of 33.10% next year. This indicates that Primo Brands will be able to sustain or increase its dividend.Read more about Primo Brands' dividend. News and Social Media2.8 / 5News SentimentN/A News SentimentPrimo Brands has a news sentiment score of 0.50. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Staples companies.Search Interest33 people have searched for PRMB on MarketBeat in the last 30 days. This is an increase of 32% compared to the previous 30 days.MarketBeat Follows4 people have added Primo Brands to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days. Company Ownership4.3 / 5Insider TradingAcquiring Shares Net Insider BuyingOver the last three months, insiders have purchased a net $1,999,200.00 in company stock, which represents 0.0282% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Primo Brands insiders have bought more of their company's stock than they have sold. Specifically, they have bought $1,999,200.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders32.90% of the stock of Primo Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions87.71% of the stock of Primo Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Primo Brands' insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. PRMB Stock News HeadlinesPrimo Brands (PRMB), Why Is It Getting Attention Now?September 27, 2026 | finance.yahoo.comPrimo Brands (PRMB) Stock May Be Undervalued On Earnings PowerSeptember 27, 2026 | finance.yahoo.comIf you keep cash in a U.S. bank account… read this NOWSince 2020, U.S. banks have been required to keep zero percent of deposits on hand, lending out nearly every dollar while paying savers just 0.04 percent interest. A new law, the GENIUS Act signed last summer, has cleared the way for a different kind of money to emerge this fall, one that could offer savings rates up to 6 percent. See what Ian King, Chief Strategist at Strategic Fortunes, has uncovered about this shift before it goes live.October 4 at 1:00 AM | Banyan Hill Publishing (Ad)S&P 500 Futures Decline in Premarket Trading; Definium Therapeutics, Primo Brands LeadSeptember 14, 2026 | barrons.comWhy Primo Brands (PRMB) is a top growth stock for the long termSeptember 10, 2026 | msn.comPrimo Brands: Strong Q2 Confirms Bullish ThesisSeptember 7, 2026 | seekingalpha.comCertain Class A Common Stock of Primo Brands Corporation are subject to a Lock-Up Agreement Ending on 6-SEP-2026.September 5, 2026 | marketscreener.comMAnalysts Offer Insights on Consumer Goods Companies: Primo Brands (PRMB), National Beverage (FIZZ) and Campbell Soup (CPB)September 5, 2026 | theglobeandmail.comSee More Headlines PRMB Stock Analysis - Frequently Asked Questions How have PRMB shares performed this year? Primo Brands' stock was trading at $16.33 at the start of the year. Since then, PRMB shares have increased by 19.7% and is now trading at $19.5450. How were Primo Brands' earnings last quarter? Primo Brands Corporation (NYSE:PRMB) posted its quarterly earnings data on Wednesday, August, 5th. The company reported $0.37 EPS for the quarter, beating analysts' consensus estimates of $0.32 by $0.05. Primo Brands's quarterly revenue was up 3.8% on a year-over-year basis. Read the conference call transcript. Is Primo Brands buying back stock? Primo Brands' Board of Directors authorized a stock repurchase plan on Monday, November 10th 2025, which permits the company to buy back $50,000,000 in outstanding shares, according to EventVestor. This means that the company could reacquire up to 0.9% of its stock through open market purchases. Stock buyback plans are usually a sign that the company's board believes its stock is undervalued. Who are Primo Brands' major shareholders? Top institutional shareholders of Primo Brands include CX Institutional. Insiders that own company stock include Tony W Lee, Orcp Iii De Topco Gp, Llc, Eric J Foss, Steven P Stanbrook, David W Hass and Michael John Cramer. View institutional ownership trends. How do I buy shares of Primo Brands? Shares of PRMB stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Company Calendar Last Earnings8/05/2026Record date for 9/8 Dividend8/24/2026Ex-Dividend for 9/8 Dividend8/24/2026Dividend Payable9/08/2026Today10/04/2026Next Earnings (Estimated)11/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1w+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 For the last 10 days, PRMB's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Staples Industry Beverages Sub-IndustrySoft Drinks & Non-alcoholic Beverages Current SymbolNYSE:PRMB Previous SymbolNYSE:PRMB CIK2042694 Webwww.primobrands.com Phone813-544-8515Fax813-881-1926Employees12,600Year FoundedN/APrice Target and Rating Average Price Target for Primo Brands$28.25 High Price Target$35.00 Low Price Target$18.00 Potential Upside/Downside+44.5%Consensus RatingModerate Buy Rating Score (0-4)2.73 Research Coverage15 Analysts Profitability EPS (Trailing Twelve Months)$0.26 Trailing P/E Ratio75.18 Forward P/E Ratio15.39 P/E Growth1.34Net Income$60.10 million Net Margins1.49% Pretax Margin2.72% Return on Equity14.24% Return on Assets4.03% Debt Debt-to-Equity Ratio1.71 Current Ratio1.05 Quick Ratio0.86 Sales & Book Value Annual Sales$6.66 billion Price / Sales1.06 Cash Flow$2.97 per share Price / Cash Flow6.58 Book Value$8.08 per share Price / Book2.42Miscellaneous Outstanding Shares362,350,000Free Float243,140,000Market Cap$7.08 billion OptionableN/A Beta0.71 7 Stocks That Will Be Magnificent in 2026Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. 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