Traeger (NYSE:COOK) Stock Rating Lowered by Wall Street Zen

Key Points

• Wall Street Zen downgraded Traeger (NYSE:COOK) from a "hold" to a sell, and several other firms have cut price targets—yet the MarketBeat consensus remains a "Hold" with an average target of $1.16 (1 Buy, 5 Hold, 1 Sell).
• Although Q4 revenue beat at $145.4M, Traeger missed EPS expectations, reported a wider net loss and then issued a significant guidance cut (Q1 revenue ~$92–97M vs. consensus ~$136M; FY $465–485M vs. ~$534M), raising downside risk given elevated leverage (debt/equity ~2.15) and shares near their 52‑week low.

Traeger (NYSE:COOK - Get Free Report) was downgraded by analysts at Wall Street Zen from a "hold" rating to a "sell" rating in a research report issued on Saturday.

COOK has been the subject of several other research reports. Weiss Ratings reissued a "sell (d-)" rating on shares of Traeger in a report on Monday, December 29th. Zacks Research raised shares of Traeger from a "strong sell" rating to a "hold" rating in a research note on Tuesday, February 3rd. B. Riley Financial reiterated a "neutral" rating and set a $0.80 target price (down from $1.00) on shares of Traeger in a research report on Friday. Piper Sandler cut their price target on shares of Traeger from $1.50 to $0.75 and set a "neutral" rating for the company in a research note on Friday. Finally, Telsey Advisory Group decreased their price target on shares of Traeger from $1.50 to $1.00 and set a "market perform" rating on the stock in a report on Friday. One analyst has rated the stock with a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of "Hold" and an average target price of $1.16.

Traeger Price Performance

NYSE:COOK opened at $0.62 on Friday. The firm has a market capitalization of $84.37 million, a price-to-earnings ratio of -0.71 and a beta of 1.41. Traeger has a 52-week low of $0.61 and a 52-week high of $2.21. The stock has a fifty day moving average of $0.96 and a 200 day moving average of $1.04. The company has a debt-to-equity ratio of 2.15, a quick ratio of 1.39 and a current ratio of 2.96.

Traeger (NYSE:COOK - Get Free Report) last announced its earnings results on Thursday, March 5th. The company reported $0.01 earnings per share for the quarter, missing analysts' consensus estimates of $0.02 by ($0.01). Traeger had a negative return on equity of 11.09% and a negative net margin of 20.59%.The business had revenue of $145.36 million during the quarter, compared to the consensus estimate of $135.05 million. On average, research analysts expect that Traeger will post -0.12 EPS for the current fiscal year.

Institutional Investors Weigh In On Traeger

A number of institutional investors have recently made changes to their positions in COOK. Artisan Partners Limited Partnership bought a new position in shares of Traeger during the 3rd quarter valued at $1,220,000. GSA Capital Partners LLP lifted its stake in Traeger by 18.1% in the third quarter. GSA Capital Partners LLP now owns 404,840 shares of the company's stock worth $494,000 after purchasing an additional 62,074 shares during the last quarter. Drive Wealth Management LLC boosted its position in Traeger by 107.4% during the third quarter. Drive Wealth Management LLC now owns 472,150 shares of the company's stock valued at $576,000 after buying an additional 244,493 shares during the period. Williams & Novak LLC boosted its position in Traeger by 46.3% during the third quarter. Williams & Novak LLC now owns 81,300 shares of the company's stock valued at $99,000 after buying an additional 25,730 shares during the period. Finally, Fortitude Financial LLC bought a new position in shares of Traeger during the second quarter valued at about $422,000. Hedge funds and other institutional investors own 46.84% of the company's stock.

Traeger News Summary

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Q4 revenue beat — Traeger reported Q4 revenue of $145.4M vs. analyst estimates ~ $135M, showing underlying top‑line resilience. Company Press Release
• Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M), suggesting some operating leverage despite revenue pressures. Earnings Release
• Neutral Sentiment: Canaccord lowered its price target from $3.00 to $2.00 but kept a "buy" rating — still implying substantial upside from current levels, which could support upside if execution improves. Benzinga
• Neutral Sentiment: B. Riley reaffirmed a "neutral" rating and cut its PT to $0.80; Telsey cut its PT to $1.00 (market perform); Piper Sandler lowered its PT to $0.75 — consensus analyst targets are now clustered below earlier levels. Benzinga Finviz
• Negative Sentiment: Guidance cut — Traeger withdrew previous expectations and issued much lower Q1 2026 and FY2026 revenue guidance: Q1 revenue guided to ~$92–97M vs. consensus ~$136M; FY revenue guided to $465–485M vs. consensus ~$534M. This guidance shortfall is the primary driver of downward pressure. Guidance/Press Release
• Negative Sentiment: Earnings miss and wider loss — Q4 EPS of $0.01 missed consensus $0.02, and net loss widened to $17.2M (vs. $7.0M prior year), highlighting profitability and margin concerns. MarketBeat / Transcript
• Negative Sentiment: Balance sheet and valuation risk — elevated leverage (debt/equity ~2.15), cash‑flow sensitivity to weaker revenue, and a stock trading near its 52‑week low increase downside risk if sales softness persists. Market Data

Traeger Company Profile

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company's core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.

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