UBS Group Forecasts Strong Price Appreciation for Harley-Davidson (NYSE:HOG) Stock

Key Points

• UBS Group has raised its price target for Harley-Davidson from $27.00 to $28.00 while maintaining a "neutral" rating, suggesting a potential downside of 1.24% from the last closing price.
• Multiple analysts have varying opinions on Harley-Davidson, with targets ranging from $24.00 to $34.00, but the overall analyst consensus rates the stock as a "Hold" with an average target of $31.00.
• Harley-Davidson's recent earnings report showed a decline in revenue by 19.3% year-over-year, with earnings per share of $0.88, which missed analysts' estimates by $0.11.

Harley-Davidson (NYSE:HOG - Get Free Report) had its price objective increased by investment analysts at UBS Group from $27.00 to $28.00 in a note issued to investors on Thursday,MarketScreener reports. The firm presently has a "neutral" rating on the stock. UBS Group's target price indicates a potential downside of 1.24% from the company's previous close.

Other research analysts also recently issued reports about the company. Citigroup lifted their price objective on Harley-Davidson from $24.00 to $27.00 and gave the stock a "neutral" rating in a research report on Monday, June 16th. Zacks Research upgraded Harley-Davidson from a "strong sell" rating to a "hold" rating in a research report on Monday, August 25th. Weiss Ratings reiterated a "sell (d+)" rating on shares of Harley-Davidson in a research report on Saturday, September 27th. DA Davidson upped their target price on shares of Harley-Davidson from $31.00 to $34.00 and gave the company a "buy" rating in a report on Monday, August 25th. Finally, Griffin Securities set a $34.00 price target on shares of Harley-Davidson in a research note on Monday, August 25th. Two research analysts have rated the stock with a Buy rating, five have given a Hold rating and one has issued a Sell rating to the company's stock. According to MarketBeat, Harley-Davidson currently has an average rating of "Hold" and a consensus price target of $31.00.

Harley-Davidson Trading Up 0.5%

Shares of HOG stock opened at $28.35 on Thursday. The stock has a market cap of $3.45 billion, a P/E ratio of 14.69, a P/E/G ratio of 0.40 and a beta of 1.27. The company has a quick ratio of 1.20, a current ratio of 1.37 and a debt-to-equity ratio of 1.32. Harley-Davidson has a fifty-two week low of $20.45 and a fifty-two week high of $36.94. The business has a fifty day simple moving average of $27.81 and a 200-day simple moving average of $25.33.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its quarterly earnings data on Wednesday, July 30th. The company reported $0.88 EPS for the quarter, missing analysts' consensus estimates of $0.99 by ($0.11). The business had revenue of $1.31 billion during the quarter, compared to analyst estimates of $1.09 billion. Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. Harley-Davidson's revenue was down 19.3% on a year-over-year basis. During the same period in the previous year, the company posted $1.63 earnings per share. On average, analysts forecast that Harley-Davidson will post 3.44 earnings per share for the current fiscal year.

Insider Transactions at Harley-Davidson

In other news, Director Rafeh Masood acquired 2,068 shares of the business's stock in a transaction on Tuesday, August 5th. The shares were purchased at an average price of $24.06 per share, for a total transaction of $49,756.08. Following the acquisition, the director directly owned 4,705 shares of the company's stock, valued at $113,202.30. This represents a 78.42% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. 0.93% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently bought and sold shares of the business. Versant Capital Management Inc increased its holdings in Harley-Davidson by 3,514.8% during the 1st quarter. Versant Capital Management Inc now owns 976 shares of the company's stock worth $25,000 after purchasing an additional 949 shares during the last quarter. Assetmark Inc. grew its holdings in Harley-Davidson by 209.7% during the 1st quarter. Assetmark Inc. now owns 1,053 shares of the company's stock worth $27,000 after acquiring an additional 713 shares in the last quarter. CX Institutional bought a new stake in shares of Harley-Davidson in the 1st quarter worth about $28,000. Financial Harvest LLC bought a new position in shares of Harley-Davidson during the first quarter worth about $30,000. Finally, UMB Bank n.a. lifted its stake in Harley-Davidson by 153.6% during the first quarter. UMB Bank n.a. now owns 1,306 shares of the company's stock worth $33,000 after purchasing an additional 791 shares during the last quarter. Hedge funds and other institutional investors own 85.10% of the company's stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

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