Ulta Beauty (NASDAQ:ULTA) Given New $799.00 Price Target at Canaccord Genuity Group

Key Points

• Canaccord Genuity raised its price target on Ulta to $799 (from $674) and kept a "buy" rating, implying roughly a 22.6% upside from the stock's prior close.
• Several other brokers also lifted targets (Oppenheimer $750, Piper Sandler $775) and MarketBeat's consensus remains a "Moderate Buy" with a $638.12 average price target, though a few analysts remain cautious.
• Shares traded near $651.95 with a market cap of about $28.9B and ~90.4% institutional ownership, and Ulta is expanding exclusive brand partnerships and promotions ahead of earnings, bolstering positive investor sentiment.

Ulta Beauty (NASDAQ:ULTA - Get Free Report) had its price target boosted by research analysts at Canaccord Genuity Group from $674.00 to $799.00 in a note issued to investors on Tuesday,Benzinga reports. The firm currently has a "buy" rating on the specialty retailer's stock. Canaccord Genuity Group's price target points to a potential upside of 22.56% from the stock's previous close.

Several other research analysts have also recently weighed in on the stock. B. Riley Financial restated a "neutral" rating on shares of Ulta Beauty in a report on Monday, December 8th. Oppenheimer lifted their target price on shares of Ulta Beauty from $675.00 to $750.00 and gave the stock an "outperform" rating in a research report on Tuesday, January 20th. Piper Sandler restated an "overweight" rating and issued a $775.00 target price on shares of Ulta Beauty in a research note on Tuesday, January 27th. William Blair reaffirmed a "market perform" rating on shares of Ulta Beauty in a report on Monday. Finally, Deutsche Bank Aktiengesellschaft set a $732.00 target price on Ulta Beauty in a research note on Thursday, January 8th. One analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, Ulta Beauty presently has a consensus rating of "Moderate Buy" and a consensus price target of $638.12.

Ulta Beauty Price Performance

Shares of NASDAQ ULTA traded up $9.73 during trading on Tuesday, hitting $651.95. The stock had a trading volume of 257,245 shares, compared to its average volume of 518,561. Ulta Beauty has a 12 month low of $309.01 and a 12 month high of $714.97. The company has a market capitalization of $28.92 billion, a PE ratio of 24.96, a PEG ratio of 3.01 and a beta of 0.82. The firm has a fifty day moving average of $665.13 and a two-hundred day moving average of $585.21.

Institutional Investors Weigh In On Ulta Beauty

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Vanguard Group Inc. increased its stake in shares of Ulta Beauty by 0.4% in the fourth quarter. Vanguard Group Inc. now owns 5,376,848 shares of the specialty retailer's stock worth $3,253,047,000 after purchasing an additional 23,434 shares in the last quarter. State Street Corp boosted its holdings in Ulta Beauty by 2.5% in the 4th quarter. State Street Corp now owns 2,025,565 shares of the specialty retailer's stock worth $1,225,487,000 after buying an additional 50,305 shares during the period. Sanders Capital LLC grew its stake in Ulta Beauty by 8.9% in the 3rd quarter. Sanders Capital LLC now owns 1,263,820 shares of the specialty retailer's stock valued at $690,994,000 after buying an additional 103,540 shares in the last quarter. Geode Capital Management LLC grew its stake in Ulta Beauty by 1.8% in the 4th quarter. Geode Capital Management LLC now owns 1,240,210 shares of the specialty retailer's stock valued at $747,587,000 after buying an additional 21,947 shares in the last quarter. Finally, T. Rowe Price Investment Management Inc. raised its holdings in Ulta Beauty by 0.3% during the 4th quarter. T. Rowe Price Investment Management Inc. now owns 974,223 shares of the specialty retailer's stock valued at $589,415,000 after acquiring an additional 2,463 shares during the period. 90.39% of the stock is currently owned by institutional investors.

Ulta Beauty News Roundup

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Multiple brokers raised price targets and ratings (Barclays lifted its PT and Overweight rating; Telsey raised its PT to $715 and kept Outperform), boosting expectations for upside. Wall Street Lifts Targets on Five Below, Ulta Beauty and Nature's Sunshine Ahead of Key Earnings Reports
• Positive Sentiment: Morgan Stanley reaffirmed a Buy and a $750 target, signaling confidence in near‑term outperformance and 2026 targets — supportive for investor sentiment ahead of results. Ulta Beauty: Buy Rating Reaffirmed
• Positive Sentiment: Ulta is expanding exclusive brand partnerships (Hairstory into 300+ stores, NassifMD on its marketplace) and running the multi‑week "21 Days of Beauty" promotion — moves that can lift traffic, margins on exclusives, and loyalty. Ulta Beauty Expands Exclusive Brands To Deepen Loyalty And Promotion Impact
• Neutral Sentiment: Ulta is on the calendar this week with other major names (Oracle, Adobe) as investors focus on earnings, guidance, and promotional cadence — heightened volatility possible around the report. Oracle, Ulta, Adobe, More Stocks With Earnings This Week
• Neutral Sentiment: Analyst previews and metric deep dives (Zacks/Yahoo) encourage watching comps, customer trends, and marketplace growth rather than just headline revenue/earnings. These previews set expectations but don't guarantee surprises. Stay Ahead of the Game With Ulta (ULTA) Q4 Earnings
• Neutral Sentiment: Media coverage and commentary (including Jim Cramer) are highlighting Ulta into earnings, which can amplify flows but are not fundamental drivers themselves. Jim Cramer discusses Ulta Beauty stock ahead of earnings
• Negative Sentiment: At least one shop (Wells Fargo) kept an Underweight despite raising its PT to $500 — a reminder some analysts see limited near‑term upside and are cautious on valuation and margin pressures. That conflicting analyst view can add selling pressure for some investors. Wells Fargo raises PT but keeps Underweight on Ulta

About Ulta Beauty

Ulta Beauty, Inc NASDAQ: ULTA is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer's product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.

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