Ulta Beauty (NASDAQ:ULTA) Price Target Lowered to $750.00 at JPMorgan Chase & Co.

Key Points

• JPMorgan cut its price target on Ulta Beauty from $800 to $750 but kept an "overweight" rating, implying roughly a 36.6% upside from the prior close.
• Shares fell about 12.1% to $548.88 after Q4 results: revenue and EPS slightly beat estimates but FY2026 profit guidance missed expectations and higher advertising/SG&A plus slower sales guidance (net sales +6–7%) drove the sell‑off.
• Analysts remain broadly constructive with a consensus "Moderate Buy" and a ~$638.88 target despite trimmed price objectives, and institutions hold roughly 90.4% of the stock.

Ulta Beauty (NASDAQ:ULTA - Get Free Report) had its target price dropped by JPMorgan Chase & Co. from $800.00 to $750.00 in a note issued to investors on Friday,Benzinga reports. The firm presently has an "overweight" rating on the specialty retailer's stock. JPMorgan Chase & Co.'s price objective points to a potential upside of 36.64% from the company's previous close.

A number of other analysts have also weighed in on the company. Telsey Advisory Group increased their price objective on Ulta Beauty from $640.00 to $715.00 and gave the company an "outperform" rating in a research note on Monday. Zacks Research cut Ulta Beauty from a "strong-buy" rating to a "hold" rating in a research note on Friday, February 6th. Piper Sandler restated an "overweight" rating and issued a $725.00 price objective (down from $775.00) on shares of Ulta Beauty in a report on Friday. Bank of America raised their price target on Ulta Beauty from $610.00 to $685.00 and gave the company a "neutral" rating in a report on Thursday, January 8th. Finally, DA Davidson boosted their price objective on shares of Ulta Beauty from $625.00 to $650.00 and gave the stock a "buy" rating in a report on Friday, December 5th. One equities research analyst has rated the stock with a Strong Buy rating, fifteen have given a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, Ulta Beauty currently has a consensus rating of "Moderate Buy" and a consensus target price of $638.88.

Ulta Beauty Trading Down 12.1%

Shares of ULTA traded down $75.83 during midday trading on Friday, reaching $548.88. The stock had a trading volume of 1,433,864 shares, compared to its average volume of 567,180. The company has a market capitalization of $24.35 billion, a price-to-earnings ratio of 21.17, a price-to-earnings-growth ratio of 3.04 and a beta of 0.82. The company's 50-day moving average is $667.28 and its 200 day moving average is $586.77. Ulta Beauty has a 12-month low of $323.36 and a 12-month high of $714.97.

Ulta Beauty (NASDAQ:ULTA - Get Free Report) last issued its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 EPS for the quarter, beating analysts' consensus estimates of $7.93 by $0.08. Ulta Beauty had a net margin of 9.93% and a return on equity of 46.33%. The business had revenue of $3.90 billion for the quarter, compared to analysts' expectations of $3.81 billion. During the same period last year, the business earned $8.46 earnings per share. The business's quarterly revenue was up 11.8% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. Research analysts forecast that Ulta Beauty will post 23.96 EPS for the current fiscal year.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in ULTA. Cary Street Partners Investment Advisory LLC grew its position in shares of Ulta Beauty by 107.7% during the 2nd quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer's stock valued at $25,000 after acquiring an additional 28 shares during the period. Harbor Capital Advisors Inc. purchased a new position in Ulta Beauty during the third quarter valued at $25,000. Fideuram Asset Management Ireland dac purchased a new position in shares of Ulta Beauty during the fourth quarter valued at about $25,000. Strengthening Families & Communities LLC increased its stake in Ulta Beauty by 4,200.0% in the 4th quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer's stock worth $26,000 after acquiring an additional 42 shares during the last quarter. Finally, Nalls Sherbakoff Group LLC bought a new stake in Ulta Beauty in the fourth quarter worth $30,000. 90.39% of the stock is currently owned by institutional investors.

Key Stories Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Q4 revenue and sales strength: Ulta reported net sales up ~11.8% Y/Y and beat revenue estimates, driven by higher comps, new stores and strong holiday demand — evidence demand remains resilient. Ulta Beauty Q4 Earnings & Revenues Beat Estimates, Sales Up 11.8% Y/Y
• Positive Sentiment: Digital tailwinds: Management highlighted AI-driven personalization and e‑commerce growth as drivers of sales and customer engagement, supporting long‑term growth assumptions. Ulta Beauty AI Personalization Drives Double-Digit eCommerce Surge
• Neutral Sentiment: Analyst updates trimmed targets but ratings remain constructive — TD Cowen and Morgan Stanley pared price targets (still Buy/Overweight), showing continued analyst conviction despite the cautious near‑term outlook. Benzinga: Analyst Price Target Updates
• Neutral Sentiment: Technicals/instutional support: Some analysts/market writers view the pullback as a “market reset” into support levels (possible buying opportunity for longer‑term holders), tempering panic selling. Ulta Beauty and an Ultimate Entry: Price Resets After Profit Miss
• Negative Sentiment: Profit outlook and rising marketing costs weighed most heavily: Ulta flagged higher advertising/SG&A to drive demand, and its FY2026 profit guidance came in below some Street expectations — the main reason investors sold despite the revenue beat. Ulta Beauty forecasts annual profit below estimates as advertising costs rise
• Negative Sentiment: FY26 growth to slow: Ulta guided to lower sales cadence (net sales +6–7% vs prior year ~9.7%), and comp guidance was conservative — investors worry slower growth plus higher costs will compress margins. Ulta Beauty expects slower sales growth in fiscal 2026
• Negative Sentiment: Immediate market reaction: Stocks tumbled in after‑hours/premarket trade on the mixed print and guidance; headlines highlighted margin pressure and a weak forward tone, amplifying volatility. Ulta Beauty Stock (ULTA) Crashes 10% on Soaring Costs, Weak Forecast; Eyes TikTok Launch

Ulta Beauty Company Profile

Ulta Beauty, Inc NASDAQ: ULTA is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer's product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.