Under Armour (NYSE:UAA) Share Price Passes Below 50-Day Moving Average - Time to Sell?

Key Points

• Technical weakness: Under Armour crossed below its 50-day moving average (50‑day MA $6.43), trading as low as $6.26 and last at $6.2850 on ~5.9M shares, signaling potential short‑term downside.
• Mixed analyst view: The consensus rating is "Hold" with a $6.91 price target, but individual calls are split (2 Strong Buy, 3 Buy, 13 Hold, 4 Sell) and several firms have issued sell downgrades or low targets (e.g., Citigroup $6.20; Weiss Ratings sell).
• Fundamentals mixed: Under Armour beat the quarter on EPS ($0.09 vs. -$0.02) and revenue ($1.33B vs. $1.31B) yet revenue was down 5.2% YoY and net margin remains negative (-10.44%); FY2026 EPS guidance is $0.10–$0.11.

Under Armour, Inc. (NYSE:UAA - Get Free Report) crossed below its 50 day moving average during trading on Friday . The stock has a 50 day moving average of $6.43 and traded as low as $6.26. Under Armour shares last traded at $6.2850, with a volume of 5,895,151 shares.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently commented on the stock. Weiss Ratings reiterated a "sell (d-)" rating on shares of Under Armour in a report on Friday, April 24th. Truist Financial set a $6.00 price target on shares of Under Armour in a report on Wednesday, January 14th. The Goldman Sachs Group reiterated a "neutral" rating and set a $7.00 price target (up from $5.50) on shares of Under Armour in a report on Monday, February 9th. Citigroup downgraded shares of Under Armour from a "neutral" rating to a "sell" rating and set a $6.20 price target for the company. in a report on Tuesday, February 10th. Finally, Telsey Advisory Group reiterated a "market perform" rating and set a $6.00 price target (up from $5.00) on shares of Under Armour in a report on Friday, February 6th. Two equities research analysts have rated the stock with a Strong Buy rating, three have issued a Buy rating, thirteen have issued a Hold rating and four have assigned a Sell rating to the company's stock. Based on data from MarketBeat, the stock currently has an average rating of "Hold" and a consensus price target of $6.91.

Under Armour Trading Down 0.1%

The business has a fifty day moving average price of $6.43 and a 200 day moving average price of $5.66. The company has a market capitalization of $2.68 billion, a PE ratio of -5.15, a P/E/G ratio of 2.45 and a beta of 1.73. The company has a debt-to-equity ratio of 0.27, a quick ratio of 0.92 and a current ratio of 1.43.

Under Armour (NYSE:UAA - Get Free Report) last released its quarterly earnings data on Friday, February 6th. The company reported $0.09 earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.02) by $0.11. Under Armour had a negative net margin of 10.44% and a positive return on equity of 1.48%. The company had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.31 billion. During the same period in the previous year, the firm earned $0.08 earnings per share. Under Armour's revenue for the quarter was down 5.2% on a year-over-year basis. Under Armour has set its FY 2026 guidance at 0.100-0.110 EPS. Analysts expect that Under Armour, Inc. will post 0.11 EPS for the current fiscal year.

Institutional Investors Weigh In On Under Armour

Several institutional investors have recently bought and sold shares of UAA. Fairfax Financial Holdings Ltd. Can grew its stake in Under Armour by 564.8% during the fourth quarter. Fairfax Financial Holdings Ltd. Can now owns 41,958,923 shares of the company's stock worth $208,536,000 after buying an additional 35,647,123 shares during the period. Marshall Wace LLP grew its stake in Under Armour by 113.8% during the third quarter. Marshall Wace LLP now owns 6,296,543 shares of the company's stock worth $31,420,000 after buying an additional 3,351,976 shares during the period. Whitebox Advisors LLC purchased a new stake in Under Armour during the third quarter worth approximately $11,237,000. Deltroit Asset Management UK LLP purchased a new stake in Under Armour during the fourth quarter worth approximately $9,909,000. Finally, Vanguard Group Inc. grew its stake in Under Armour by 11.3% during the fourth quarter. Vanguard Group Inc. now owns 17,168,819 shares of the company's stock worth $85,329,000 after buying an additional 1,747,120 shares during the period. 34.58% of the stock is currently owned by hedge funds and other institutional investors.

About Under Armour

Under Armour, Inc NYSE: UAA is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company's product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.

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