Under Armour (NYSE:UAA) Stock Price Down 4.9% - Here's Why

Key Points

• Under Armour shares fell about 4.9% to $5.7050 on Friday, trading as low as $5.86 on sharply reduced volume (~1.46M shares, roughly 90% below the 15.29M average).
• Analyst views are mixed—several firms cut price targets (Citigroup to $5, Rothschild to $6) while others upgraded the stock, leaving a consensus rating of "Hold" and an average price target of $6.43.
• Major shareholder V. Prem Watsa purchased 13,182,469 shares at about $5.12 (~$67.5M), increasing his stake to ~41.96M shares and contributing to notable insider buying (insiders own ~15.6% of the company).

Under Armour, Inc. (NYSE:UAA - Get Free Report) was down 4.9% during trading on Friday . The company traded as low as $5.86 and last traded at $5.7050. Approximately 1,463,372 shares traded hands during mid-day trading, a decline of 90% from the average daily volume of 15,289,057 shares. The stock had previously closed at $6.00.

Analyst Ratings Changes

A number of brokerages recently issued reports on UAA. Citigroup dropped their price target on shares of Under Armour from $5.50 to $5.00 and set a "neutral" rating on the stock in a research note on Tuesday, October 21st. Rothschild & Co Redburn reissued a "neutral" rating and set a $6.00 price target (down previously from $7.00) on shares of Under Armour in a research report on Monday, September 15th. Guggenheim upgraded shares of Under Armour to a "strong-buy" rating in a report on Wednesday, December 10th. Weiss Ratings reiterated a "sell (d-)" rating on shares of Under Armour in a research note on Monday, December 29th. Finally, Zacks Research upgraded Under Armour from a "hold" rating to a "strong-buy" rating in a research note on Tuesday. Two investment analysts have rated the stock with a Strong Buy rating, three have issued a Buy rating, sixteen have issued a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat.com, Under Armour currently has an average rating of "Hold" and a consensus price target of $6.43.

Under Armour Stock Performance

The business has a 50-day simple moving average of $4.64 and a 200 day simple moving average of $5.31. The firm has a market cap of $2.41 billion, a PE ratio of -26.74, a PEG ratio of 6.10 and a beta of 1.81. The company has a debt-to-equity ratio of 0.32, a current ratio of 1.69 and a quick ratio of 1.10.

Under Armour (NYSE:UAA - Get Free Report) last released its quarterly earnings data on Thursday, November 6th. The company reported $0.04 earnings per share for the quarter, topping analysts' consensus estimates of $0.03 by $0.01. The firm had revenue of $1.33 billion during the quarter, compared to analyst estimates of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.The business's quarterly revenue was down 4.7% compared to the same quarter last year. During the same quarter in the prior year, the company posted $0.39 earnings per share. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. Equities research analysts forecast that Under Armour, Inc. will post 0.3 EPS for the current year.

Insider Buying and Selling at Under Armour

In other Under Armour news, major shareholder V Prem Et Al Watsa purchased 13,182,469 shares of the firm's stock in a transaction that occurred on Tuesday, December 30th. The stock was purchased at an average cost of $5.12 per share, with a total value of $67,494,241.28. Following the purchase, the insider owned 41,958,923 shares of the company's stock, valued at approximately $214,829,685.76. The trade was a 45.81% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Insiders purchased 28,864,433 shares of company stock valued at $138,511,963 in the last quarter. Corporate insiders own 15.60% of the company's stock.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the stock. American Century Companies Inc. boosted its position in Under Armour by 9.2% during the 2nd quarter. American Century Companies Inc. now owns 5,970,726 shares of the company's stock valued at $40,780,000 after acquiring an additional 504,912 shares in the last quarter. Vontobel Holding Ltd. grew its stake in Under Armour by 363.0% in the third quarter. Vontobel Holding Ltd. now owns 416,376 shares of the company's stock valued at $2,078,000 after purchasing an additional 326,451 shares during the last quarter. Jump Financial LLC raised its holdings in Under Armour by 616.4% in the second quarter. Jump Financial LLC now owns 1,184,992 shares of the company's stock worth $8,093,000 after purchasing an additional 1,019,578 shares in the last quarter. SCS Capital Management LLC purchased a new stake in shares of Under Armour during the first quarter valued at about $828,000. Finally, Texas Permanent School Fund Corp boosted its holdings in shares of Under Armour by 284.0% in the 2nd quarter. Texas Permanent School Fund Corp now owns 351,173 shares of the company's stock valued at $2,399,000 after buying an additional 259,727 shares in the last quarter. Hedge funds and other institutional investors own 34.58% of the company's stock.

About Under Armour

Under Armour, Inc NYSE: UAA is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company's product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.

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