Wells Fargo & Company Has Lowered Expectations for Procter & Gamble (NYSE:PG) Stock Price

Key Points

• Wells Fargo cut its price target on Procter & Gamble from $170 to $158 while maintaining an overweight rating, a target that implies roughly a 12.4% upside from the prior close.
• The analyst consensus remains a Moderate Buy with 13 Buys and 10 Holds and an average target of $170.81, though several other brokers have recently trimmed or adjusted their targets.
• Shares traded around $140.60 with a P/E of 20.55, and P&G reiterated FY2026 EPS guidance of $6.83–$7.10 (sell-side estimate 6.91), reflecting the company's solid fundamentals despite mixed analyst revisions.

Procter & Gamble (NYSE:PG - Get Free Report) had its price objective reduced by Wells Fargo & Company from $170.00 to $158.00 in a report issued on Monday,MarketScreener reports. The brokerage presently has an "overweight" rating on the stock. Wells Fargo & Company's price target would suggest a potential upside of 12.38% from the company's previous close.

Several other brokerages also recently issued reports on PG. Weiss Ratings reiterated a "hold (c)" rating on shares of Procter & Gamble in a research report on Monday, December 29th. Bank of America decreased their price target on shares of Procter & Gamble from $180.00 to $174.00 and set a "buy" rating on the stock in a research note on Wednesday, October 8th. Deutsche Bank Aktiengesellschaft dropped their price objective on shares of Procter & Gamble from $176.00 to $171.00 and set a "buy" rating for the company in a research report on Monday, December 8th. Berenberg Bank lifted their target price on Procter & Gamble from $152.00 to $154.00 and gave the company a "hold" rating in a research note on Wednesday, September 17th. Finally, UBS Group cut their price target on Procter & Gamble from $180.00 to $176.00 and set a "buy" rating on the stock in a research note on Wednesday, October 8th. Thirteen equities research analysts have rated the stock with a Buy rating and ten have given a Hold rating to the company. According to data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and an average target price of $170.81.

Procter & Gamble Price Performance

Shares of NYSE:PG opened at $140.60 on Monday. The firm has a market capitalization of $328.54 billion, a PE ratio of 20.55, a PEG ratio of 4.78 and a beta of 0.39. Procter & Gamble has a 1-year low of $138.14 and a 1-year high of $179.99. The business's 50 day moving average is $145.94 and its 200-day moving average is $152.12. The company has a current ratio of 0.71, a quick ratio of 0.51 and a debt-to-equity ratio of 0.46.

Procter & Gamble (NYSE:PG - Get Free Report) last announced its quarterly earnings data on Friday, October 24th. The company reported $1.99 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.90 by $0.09. Procter & Gamble had a net margin of 19.74% and a return on equity of 32.63%. The company had revenue of $22.39 billion during the quarter, compared to analysts' expectations of $22.23 billion. During the same quarter in the prior year, the company posted $1.93 EPS. The business's revenue was up 3.0% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.100 EPS. Sell-side analysts predict that Procter & Gamble will post 6.91 earnings per share for the current year.

Insiders Place Their Bets

In related news, CAO Matthew W. Janzaruk sold 725 shares of the business's stock in a transaction that occurred on Thursday, October 30th. The shares were sold at an average price of $149.57, for a total transaction of $108,438.25. Following the completion of the transaction, the chief accounting officer owned 979 shares in the company, valued at approximately $146,429.03. The trade was a 42.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. 0.20% of the stock is owned by insiders.

Hedge Funds Weigh In On Procter & Gamble

A number of large investors have recently made changes to their positions in the company. Brighton Jones LLC grew its holdings in shares of Procter & Gamble by 51.5% during the 4th quarter. Brighton Jones LLC now owns 40,068 shares of the company's stock valued at $6,717,000 after purchasing an additional 13,617 shares during the last quarter. Taylor Financial Group Inc. boosted its holdings in shares of Procter & Gamble by 10.6% during the 1st quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company's stock valued at $493,000 after acquiring an additional 277 shares in the last quarter. Quarry LP acquired a new position in Procter & Gamble in the 1st quarter worth about $33,000. Teza Capital Management LLC bought a new position in Procter & Gamble in the first quarter valued at about $481,000. Finally, Talon Private Wealth LLC boosted its stake in shares of Procter & Gamble by 15,907.1% during the first quarter. Talon Private Wealth LLC now owns 2,241 shares of the company's stock valued at $382,000 after purchasing an additional 2,227 shares in the last quarter. Institutional investors own 65.77% of the company's stock.

About Procter & Gamble

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

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