Wix.com (NASDAQ:WIX) Price Target Lowered to $160.00 at Barclays

Key Points

• Barclays cut its price target for Wix from $205 to $160 while keeping an "overweight" rating, implying roughly a 75.5% upside from the current share price; the Street consensus target is about $151.45 and the stock carries a majority Buy/Moderate Buy analyst mix.
• Wix beat Q4 EPS expectations ($1.81 vs. ~$1.36) but narrowly missed revenue estimates, and its board approved up to a $2.0 billion buyback while launching a separate $1.75 billion modified Dutch‑auction tender offer—catalysts that have supported a recent rally.

Wix.com (NASDAQ:WIX - Get Free Report) had its price target dropped by analysts at Barclays from $205.00 to $160.00 in a research report issued on Thursday,Benzinga reports. The brokerage presently has an "overweight" rating on the information services provider's stock. Barclays's price target suggests a potential upside of 75.52% from the stock's current price.

Several other brokerages have also weighed in on WIX. Morgan Stanley decreased their price objective on shares of Wix.com from $181.00 to $160.00 and set an "overweight" rating for the company in a report on Thursday, January 15th. Raymond James Financial reiterated a "strong-buy" rating and issued a $100.00 price target on shares of Wix.com in a research note on Wednesday. Cantor Fitzgerald upped their price objective on Wix.com from $135.00 to $140.00 and gave the company an "overweight" rating in a research note on Thursday, December 11th. Wells Fargo & Company decreased their target price on Wix.com from $184.00 to $176.00 and set an "overweight" rating for the company in a research report on Friday, December 19th. Finally, Royal Bank Of Canada dropped their price target on Wix.com from $155.00 to $112.00 and set an "outperform" rating on the stock in a research report on Thursday. Two analysts have rated the stock with a Strong Buy rating, seventeen have assigned a Buy rating and three have assigned a Hold rating to the company's stock. According to MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $151.45.

Wix.com Stock Performance

Shares of NASDAQ WIX traded up $7.38 during midday trading on Thursday, reaching $91.16. 2,144,581 shares of the company's stock were exchanged, compared to its average volume of 2,341,057. Wix.com has a 52-week low of $60.22 and a 52-week high of $195.15. The business's fifty day moving average price is $83.51 and its two-hundred day moving average price is $116.16. The stock has a market capitalization of $5.11 billion, a PE ratio of 39.00, a price-to-earnings-growth ratio of 2.31 and a beta of 1.39.

Wix.com (NASDAQ:WIX - Get Free Report) last announced its earnings results on Wednesday, March 4th. The information services provider reported $1.81 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.36 by $0.45. Wix.com had a negative return on equity of 102.59% and a net margin of 7.20%.The company had revenue of $524.27 million for the quarter, compared to analyst estimates of $527.69 million. During the same period in the prior year, the company posted $2.10 EPS. Wix.com's quarterly revenue was up 13.9% on a year-over-year basis. Analysts predict that Wix.com will post 3.65 earnings per share for the current fiscal year.

Wix.com announced that its board has approved a stock repurchase plan on Wednesday, January 28th that allows the company to repurchase $2.00 billion in outstanding shares. This repurchase authorization allows the information services provider to repurchase up to 40.5% of its stock through open market purchases. Stock repurchase plans are often an indication that the company's board of directors believes its shares are undervalued.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of WIX. Farther Finance Advisors LLC lifted its holdings in Wix.com by 122.2% in the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider's stock worth $25,000 after purchasing an additional 132 shares during the period. Westside Investment Management Inc. lifted its stake in shares of Wix.com by 100.0% in the 3rd quarter. Westside Investment Management Inc. now owns 154 shares of the information services provider's stock worth $27,000 after acquiring an additional 77 shares during the period. Flagship Harbor Advisors LLC bought a new position in shares of Wix.com in the fourth quarter valued at approximately $27,000. Geneos Wealth Management Inc. increased its stake in shares of Wix.com by 632.4% during the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider's stock valued at $41,000 after acquiring an additional 215 shares during the period. Finally, Employees Retirement System of Texas raised its holdings in Wix.com by 129.9% during the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider's stock worth $46,000 after purchasing an additional 252 shares in the last quarter. 81.52% of the stock is owned by institutional investors and hedge funds.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix launched a modified Dutch‑auction tender offer to repurchase up to $1.75 billion of shares at $80–$92 per share — a major capital‑return move that reduces float and supports the stock. Wix Announces Commencement of Modified Dutch Auction Tender Offer to Purchase Up to $1,750,000,000 in Aggregate Purchase Price of its Ordinary Shares
• Positive Sentiment: Q4 results: EPS beat ($1.81 vs. ~$1.36 est.), bookings and revenue grew ~14–15% YoY, Base44 passed $100M ARR, management gave mid‑teens revenue guidance for 2026 and expects low‑to‑mid‑20% FCF margin — all supportive of durable growth and cash generation. The company also reiterated plans to accelerate its $2B repurchase program. Wix Reports Fourth Quarter and Full Year 2025 Results
• Positive Sentiment: Market reaction coverage highlights the rally tied to the buyback/tender offer and earnings beat. Traders view the combination of capital returns, a $250M private placement led by a long‑term investor, and AI product momentum as a catalyst for multiple expansion. Wix Stock Surges On $1.75 Billion Share Tender Offer
• Positive Sentiment: Analysts/commentary lifting confidence in Wix’s AI strategy and execution — headlines frame AI investments as tailwinds rather than risk, reinforcing the growth narrative. Wix.com: No AI Apocalypse In Sight, Only Tailwinds (Upgrade)
• Neutral Sentiment: Needham trimmed its price target from $140 to $115 but kept a Buy rating — reduces upside math but maintains analyst conviction. Benzinga
• Negative Sentiment: Revenue narrowly missed estimates (~$524.3M vs. ~$527.7M) and the company still shows a negative ROE; these metrics temper the beat and leave room for scrutiny on longer‑term profitability unless growth and FCF continue to improve. Wix reports better-than-expected earnings but slight revenue miss for Q4

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company's software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.

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