YouGov (LON:YOU) Share Price Passes Below Two Hundred Day Moving Average - Here's Why

Key Points

• Price break: YouGov shares fell below their 200-day moving average of GBX 262.88, trading as low as GBX 190.38 and last at GBX 191.20 on volume of 296,445 shares.
• Analyst outlook remains positive with a consensus "Buy" and an average target of GBX 482 (notable targets: UBS GBX 510; JPMorgan trimmed to GBX 380).
• Fundamentals and insider activity: market cap £224.11m, P/E 16.92, P/E/G 0.71 and debt-to-equity 116.12; insider Ashley G. Martin purchased 16,586 shares at GBX 211 and insiders own 13.45%.

YouGov plc (LON:YOU - Get Free Report) passed below its 200-day moving average during trading on Tuesday . The stock has a 200-day moving average of GBX 262.88 and traded as low as GBX 190.38. YouGov shares last traded at GBX 191.20, with a volume of 296,445 shares traded.

Analyst Upgrades and Downgrades

A number of equities research analysts recently weighed in on the stock. UBS Group reaffirmed a "buy" rating and set a GBX 510 price target on shares of YouGov in a report on Friday, January 23rd. JPMorgan Chase & Co. cut their price objective on shares of YouGov from GBX 385 to GBX 380 and set an "overweight" rating on the stock in a report on Monday, January 12th. Four research analysts have rated the stock with a Buy rating, According to MarketBeat, the stock has a consensus rating of "Buy" and an average target price of GBX 482.

YouGov Price Performance

The firm has a market cap of £224.11 million, a price-to-earnings ratio of 16.92, a P/E/G ratio of 0.71 and a beta of 1.40. The company has a debt-to-equity ratio of 116.12, a current ratio of 0.64 and a quick ratio of 0.99. The business's 50-day moving average price is GBX 224.98 and its two-hundred day moving average price is GBX 262.88.

Insider Activity

In related news, insider Ashley G. Martin purchased 16,586 shares of the firm's stock in a transaction that occurred on Wednesday, February 11th. The stock was acquired at an average cost of GBX 211 per share, for a total transaction of £34,996.46. 13.45% of the stock is owned by company insiders.

YouGov Company Profile

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world's largest research networks. Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

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