YouGov (LON:YOU) Trading Down 15.2% - Should You Sell?

Key Points

• Shares plunged 15.2% mid-day to GBX 135.40 with volume up 143% (2.83M shares), after a prior close of GBX 174, indicating heavy intraday selling.
• Analysts remain broadly positive — five "Buy" ratings and a consensus price target of GBX 475.60 (individual targets up to GBX 510) imply substantial upside from current levels despite some target revisions.
• Fundamentals and technicals are mixed: market cap £178.6M, PE 13.5 and PEG 0.71 but high debt-to-equity (116.12) and a weak current ratio (0.64); the stock trades well below its 50‑day (GBX 212.9) and 200‑day (GBX 252.34) moving averages, though an insider recently bought shares at GBX 211.

Shares of YouGov plc (LON:YOU - Get Free Report) fell 15.2% during mid-day trading on Tuesday . The stock traded as low as GBX 135.40 and last traded at GBX 147.48. 2,829,414 shares traded hands during mid-day trading, an increase of 143% from the average session volume of 1,164,805 shares. The stock had previously closed at GBX 174.

Wall Street Analyst Weigh In

YOU has been the subject of a number of research analyst reports. JPMorgan Chase & Co. reduced their target price on YouGov from GBX 385 to GBX 380 and set an "overweight" rating for the company in a report on Monday, January 12th. UBS Group reaffirmed a "buy" rating and issued a GBX 510 price target on shares of YouGov in a research note on Friday, January 23rd. Finally, Canaccord Genuity Group started coverage on YouGov in a research report on Thursday, March 19th. They set a "buy" rating and a GBX 450 price target for the company. Five investment analysts have rated the stock with a Buy rating, According to MarketBeat, the stock has an average rating of "Buy" and a consensus price target of GBX 475.60.

YouGov Stock Performance

The company has a market cap of £178.59 million, a PE ratio of 13.48, a PEG ratio of 0.71 and a beta of 1.40. The company has a debt-to-equity ratio of 116.12, a quick ratio of 0.99 and a current ratio of 0.64. The firm's 50 day moving average is GBX 212.90 and its 200-day moving average is GBX 252.34.

Insider Activity at YouGov

In related news, insider Ashley G. Martin purchased 16,586 shares of the business's stock in a transaction that occurred on Wednesday, February 11th. The stock was purchased at an average price of GBX 211 per share, with a total value of £34,996.46. Corporate insiders own 13.45% of the company's stock.

YouGov Company Profile

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world's largest research networks. Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

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