Zebra Technologies (NASDAQ:ZBRA) Sets New 1-Year High - Still a Buy?

Key Points

• Zebra Technologies shares reached a new 52-week high of $383.63 and last traded near $375.15. Analysts maintain a “Moderate Buy” consensus, with nine Buy ratings and four Holds and an average price target of $381.
• The company reported strong quarterly results, with EPS of $6.35 versus the $4.36 consensus estimate and revenue of $1.56 billion, up 20.4% year over year. Zebra issued third-quarter 2026 EPS guidance of $4.70–$4.90 and full-year guidance of $20.75–$21.25.
• Institutional investors own approximately 91.03% of outstanding shares, while insider ownership is 0.91%; two insiders recently sold shares, including a director’s sale totaling $748,620.

Zebra Technologies Corporation (NASDAQ:ZBRA - Get Free Report) shares hit a new 52-week high during trading on Monday . The stock traded as high as $383.63 and last traded at $375.1490, with a volume of 733724 shares traded. The stock had previously closed at $376.49.

Analyst Ratings Changes

A number of equities analysts have recently issued reports on ZBRA shares. Morgan Stanley set a $360.00 price objective on Zebra Technologies in a research report on Wednesday. BNP Paribas Exane reiterated an "outperform" rating and issued a $455.00 target price (up from $370.00) on shares of Zebra Technologies in a report on Wednesday, August 5th. Wall Street Zen raised shares of Zebra Technologies from a "hold" rating to a "buy" rating in a research report on Sunday, June 28th. Wolfe Research restated an "outperform" rating and set a $317.00 price target on shares of Zebra Technologies in a report on Thursday, July 9th. Finally, KeyCorp boosted their price target on shares of Zebra Technologies from $305.00 to $430.00 and gave the stock an "overweight" rating in a research report on Wednesday. Nine research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and a consensus target price of $381.00.

Zebra Technologies Trading Up 0.4%

The stock has a market capitalization of $18.01 billion, a P/E ratio of 34.32 and a beta of 1.59. The firm's 50 day simple moving average is $264.92 and its two-hundred day simple moving average is $243.31. The company has a quick ratio of 0.33, a current ratio of 0.52 and a debt-to-equity ratio of 0.14.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last announced its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share (EPS) for the quarter, topping the consensus estimate of $4.36 by $1.99. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The business had revenue of $1.56 billion for the quarter, compared to analyst estimates of $1.50 billion. During the same quarter in the prior year, the company earned $3.61 earnings per share. The company's quarterly revenue was up 20.4% on a year-over-year basis. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. As a group, analysts forecast that Zebra Technologies Corporation will post 15.62 earnings per share for the current fiscal year.

Insider Transactions at Zebra Technologies

In other Zebra Technologies news, Director Janice M. Roberts sold 3,000 shares of Zebra Technologies stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the transaction, the director directly owned 6,183 shares of the company's stock, valued at $1,542,905.82. The trade was a 32.67% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Loizides Melissa Luff sold 500 shares of the business's stock in a transaction dated Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the transaction, the insider owned 3,702 shares in the company, valued at approximately $940,122.90. This trade represents a 11.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 0.91% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Zebra Technologies

A number of hedge funds and other institutional investors have recently modified their holdings of ZBRA. Garner Asset Management Corp bought a new stake in Zebra Technologies during the fourth quarter worth $30,000. Johnson Financial Group Inc. grew its stake in Zebra Technologies by 330.3% in the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company's stock valued at $34,000 after purchasing an additional 109 shares during the period. SBI Securities Co. Ltd. grew its stake in Zebra Technologies by 164.8% in the 4th quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company's stock valued at $35,000 after purchasing an additional 89 shares during the period. CYBER HORNET ETFs LLC purchased a new stake in shares of Zebra Technologies during the 2nd quarter valued at $39,000. Finally, NBC Securities Inc. purchased a new stake in shares of Zebra Technologies during the 4th quarter valued at $57,000. Hedge funds and other institutional investors own 91.03% of the company's stock.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company's product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.

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