Best Investment Strategy in 2023: Determine the Right One for You

Arrow pointing to the best investment strategy in 2023

Key Points

  • Consider your financial goals and risk tolerance when determining how much to invest in 2023.
  • Diversify across different asset classes like stocks, bonds, real estate and alternative investments for greater stability.
  • Look at technology, healthcare and energy infrastructure as potential booming markets while also considering emerging markets for higher returns with increased risks.
  • 5 stocks we like better than Amazon.com

The global economic landscape has been in flux since the start of 2020, with markets worldwide experiencing both highs and lows in the wake of the global COVID-19 pandemic, the ongoing war in Ukraine and countless other factors. 

Some investors have managed to profit from these wild swings. But many others struggle to make sense of the financial markets and the best investments for 2023.

If you're investing this year, you must be more informed than ever before to make the right decisions. With that in mind, here are some key tips to help you create the best investment strategy in 2023. 

How to Determine the Best Investment Strategy in 2023 

If you're asking "where to invest my money in 2023," do your research before investing in anything. 

Read up on the company, sector or asset you're considering to find the best investments. Before buying a stock, for instance, analyze the company's past market performance, look for any red flags, such as pending litigation or regulatory violations, and review the analyst estimates. Ensure you're making an educated decision and have a strategy considering every possible risk and reward factor.

The second key to any successful investment strategy is diversification. There's a reason "Don't put all your eggs in one basket" became a saying, and it's a philosophy that has held true over generations, no matter what the markets do.

Spread your investments across different sectors and asset classes: consider stocks, bonds, funds and real estate and alternative investments like jewelry, art or fine wine. This way, you can maximize your returns while mitigating your risk of loss.

Finally, monitor your investments regularly. The markets constantly change, and you must stay on top of the latest news and developments to make the best decisions. Pore over financial news websites, newsletters and analyst reports to stay up to date on the best investments right now. The most informed investors in 2023 stay ahead of the curve and adjust their strategies accordingly.

By following these tips and doing your due diligence, you can stay on top of your investment strategy in 2023 and beyond.

What is the best investment strategy in 2023 infographic

As you ready your investment strategy for 2023, stay abreast of the latest economic and market trends. There are a few key developments to pay attention to if you want to make the most informed decisions about what to invest in 2023. 


  • Interest rates: The Federal Reserve has raised interest rates over the past 14 months. In May, the Fed raised rates by another quarter percentage point to curb stubborn inflation. The Fed hinted that this could be their last rate hike as economic growth softens and banking sector turmoil raises uncertainties. Higher rates lead to increased borrowing costs, affecting investments in stocks, bonds and real estate. 
  • Inflation: Inflation can lead to lower purchasing power and is something you must consider when choosing an investment strategy. Inflation started increasing in 2022 and 2023 as the economy recovered from the pandemic. However, strategic moves from the Fed caused the annual inflation rate in the U.S. to fall to 4.9% in April 2023, the lowest since April 2021, and well below market forecasts of 5%. Inflation should further decline throughout the year, but it's not yet clear when it might drop to the target rate of 2%, if at all.
  • Market volatility: Stock markets have been particularly volatile over the past few years due to global economic uncertainty over the pandemic, an unstable political landscape globally, not to mention recent domestic crises in the banking sector. This volatility can cause drastic short-term changes in stock prices, so pay close attention to market movements.
  • Economic growth: Economies worldwide should grow steadily in 2023 as countries continue recovering from the pandemic-induced recession, but this could change quickly if other geopolitical crises crop up. Keep a close eye on economic indicators like GDP, unemployment rates and consumer spending, as they can significantly impact your investment decisions. 

10 Best Investments in 2023 

As you plan for the year ahead, with markets constantly changing and uncertainty always present, it's hard to know where to put your money. But the following are some of the best investments you can make in 2023:

1. Exchange-Traded Funds 

Exchange-traded funds (ETFs) offer an easy way to diversify your investment portfolio with relatively low costs and minimal risk. ETFs track various assets, such as stocks, bonds, commodities and real estate investment trusts (REITs). You can also find ETFs that track specific sectors or industries, so pick and choose which ones to invest in based on your personal financial goals.

2. Stocks

Investing in individual stocks is one of the most popular ways investors are finding to get a diversified portfolio. The good thing about stocks is that there are so many types and strategies to choose from, including growth stocks (which have a high potential for price appreciation), value stocks (which offer lower risk but lower returns) and dividend-paying stocks (which give regular payments to investors seeking steady income). 

Choose stocks that align with your risk appetite and investment goals.

Stocks are a great way to diversify your portfolio and can be an excellent source of long-term growth. Here are some of what could be the best stocks for 2023: 

  • Bank of America NYSE: BAC: One of the largest banks in the United States, Bank of America financials are a safe bet if you're a conservative investor who wants steady returns.
  • International Business Machines Co. NYSE: IBM: IBM has been one of the leading providers of technology solutions and services for decades, and its stock is a solid choice for those seeking long-term value. If you believe in the potential upside of tech stocks, IBM makes a great investment.
  • Amazon.com Inc. NASDAQ: AMZN: The e-commerce giant remains one of the best stocks to buy in 2023, with analysts rating it highly thanks to its ever-expanding reach and staying power within the tech industry. Amazon stock prices have been volatile lately but remain a favorite among investors who believe in its future growth potential.
  • Microsoft Corporation NASDAQ: MSFT: Microsoft has been around since 1975 and remains one of the most reliable tech companies now and in the future, thanks to strong leadership from CEO Satya Nadella, who has invested heavily in AI. Microsoft analyst ratings say it's a great stock to consider adding to your portfolio if you're bullish on tech companies over the long term.

3. Mutual Funds

Mutual funds pool together resources from many investors — experts professionally manage them and choose which investments should go in the fund. This makes them a great option if you're a novice investor who doesn't want to make all the decisions yourself, although they often come with higher fees than other options like ETFs or individual stocks.

4. Real Estate Investment Trusts (REITs)

REITs expose you to real estate without owning any property yourself, making them a nice option if you want an easier way to invest in real estate without all the hassle of being a landlord or dealing with tenants directly. Also, REITs are required by law to pay out 90% of their income as dividends back to shareholders, making them an interesting option if you're seeking a steady stream of cash.

5. Cryptocurrency 

One of the hottest investment topics in the past few years is sticking around in 2023. By now, it's clear that crypto — whether for you that means coins, nonfungible tokens or crypto-related stocks — will continue to be a high-risk investment. Still, it's undeniable that some investors have seen incredible returns on their crypto purchases. Just be sure to research and understand the risks before diving in.

6. Art and Collectibles 

If you're interested in alternative investments, art and collectibles — from paintings to rare coins to classic cars to memorabilia — can be an intriguing option for investing in 2023 and a fun way to turn your hobbies and interests into investment opportunities. While prices for these items can be volatile, they can also provide a unique chance for diversification. Valuing art and collectibles is challenging and requires expertise. But it can be financially rewarding and personally fulfilling if you have a passion for it. Just remember that it requires a long-term holding strategy and patience.

7. Other Alternative Investments 

More and more investors are turning to alternative investments to diversify and earn higher returns. These can include things like art, jewelry or fine wine — with the added benefit of being things you can wear, display in your home and enjoy. Remember that these investments require more research and due diligence than traditional options like stocks or bonds, but they can also be a valuable addition to a diversified portfolio.

8. Gold 

Gold has been a safe-haven asset for centuries, with investors often flocking to it as a hedge against inflation and economic uncertainties. Over the past few years, as global economies have been volatile, gold prices have risen steadily. As a result, gold has become an increasingly attractive investment option to hedge against market risks. Although it can always be volatile and risky, it can also offer stability in 2023, especially when markets are uncertain. 

You can buy gold in physical form or through ETFs, through direct investment in gold mining companies such as Barrick Gold Corp. NYSE: GOLD or futures contracts, making it an ideal option for diversifying your portfolio. 

9. Commodities 

Commodities such as precious metals, oil or farm products can be a great way to hedge against any market volatility and inflation that 2023 may bring, as they tend to have different returns from traditional investments like stocks and bonds. However, the risks can increase due to global supply and demand, geopolitical events and weather patterns. 

For example, when there's a global oil crisis, investing in oil may offer high returns, but when oil prices fall, you may experience significant losses. As a result, investing in commodities requires a good understanding of the industry and market trends. You can invest in commodities through futures contracts, where you commit to buying or selling a certain amount of a commodity at a set price within an agreed-upon period. You can also purchase stocks in companies that produce the commodities, such as mining companies or oil refineries or look at ETFs or mutual funds that track commodity indexes. You can also buy physical commodities like gold or silver bullion. Whatever your approach, commodities can effectively diversify and potentially earn higher returns in 2023.

10. Real Estate 

Real estate is another great option for where to invest in 2023. Markets are booming in some areas, and real estate offers an attractive alternative to stocks and bonds, often providing you with stable income, tax advantages and the potential for long-term appreciation. Real estate investment can take many forms, from residential rental properties to commercial buildings. Of course, real estate investing involves significant risk, from natural disasters to tenant turnover, so do your research first before investing.

Features to Look for in the Best Investments for 2023 

Each type of investment carries its own set of risks and rewards. Here are some key features to consider when evaluating the best investment opportunities for 2023.

Low Volatility

Investments with low volatility are less risky as they fluctuate less in value and remain relatively stable over time. When investing for 2023, look for assets that can hold their value regardless of what the markets do, such as gold, cash or treasury securities. Stocks and bonds can also be viable, provided you thoroughly research the company first.

Potential for High Returns

High-return investments can include stocks or mutual funds with strong track records of growth or venture capital investments in innovative startups. Although these things can be risky, they can have high returns if you manage them properly. Past performance is never a guarantee of future returns, though. Always do your due diligence before investing.

Diversification 

Diversifying your portfolio is an essential part of any strategy because spreading your financial risks across different asset classes helps reduce overall volatility and shield you from sustained losses from any one investment vehicle or sector down the line. Consider investing in various categories like traditional stocks and bonds, commodities like gold or oil, real estate properties like residential rentals or commercial buildings and alternative investments like cryptocurrency or peer lending companies like Lending Club.

Tax Advantages 

Tax advantages are a key consideration when you invest for 2023 because they can help you keep more of your earnings by reducing your tax liability. Tax-advantaged investments include IRA and 401(k) retirement plans, which offer tax-free growth and potentially lower your 2023 tax bill. Municipal bonds can also offer tax advantages, as they are often exempt from federal income taxes and can be a great option if you're seeking steady income streams, especially if you're in a higher tax bracket.

Long-Term Growth Potential 

In 2023, consider investing for the long term and building wealth over time. Look for investments with strong fundamentals and a track record of consistent growth over several years. Mutual funds or ETFs are good options, as they expose a diverse range of stocks and bonds, allowing for potential long-term growth. Real estate can also offer long-term growth potential, especially if you invest in up-and-coming areas with a growing population and businesses.

Liquidity 

Liquidity is another feature to consider when investing for 2023. This refers to how easily you can convert an investment into cash without affecting its value. You can sell highly liquid investments quickly with minimal cost or loss of value, which helps if you suddenly need access to your funds. Stocks, bonds and mutual funds are usually highly liquid investments, while real estate and commodities can take longer to sell at a fair market price.

How Much to Invest in 2023 

Regarding investing for 2023, the first and most important step is to figure out your financial goals. Once you have a clear understanding of what they are, you can determine how much to invest to reach them. Consider factors like your risk tolerance, liquidity needs, current income and access to capital. Be sure to diversify your investments across asset classes like stocks, bonds and real estate to help provide greater stability in case any of these investments fails to deliver the expected returns. Finally, consult a financial adviser if you need help understanding what type of investments or strategies suit your situation.

A Solid Financial Footing in 2023 

As you look ahead to the remainder of 2023, you must also look beyond this year. Developing a well-rounded investment portfolio with a mix of stocks, bonds and alternative investments can provide growth and stability.

If the past few years have told us anything, expect the unexpected in 2023. While investments and returns are exciting, you also need to plan for unforeseen expenses and create an emergency fund in case of a crisis or a job loss. With long-term planning and careful consideration of your circumstances, you'll be well-positioned to build wealth and achieve financial success in 2023 and the decade ahead.

FAQs 

Want to know the best investment strategy in 2023? Or maybe you've read the above article and still wonder, "What should I invest in?" Read on for answers.

What is the best portfolio strategy in 2023? 

The best portfolio strategy in 2023 depends on various factors, such as your risk tolerance, investment goals, time horizon and access to capital. No matter what, strive to build a diversified portfolio of stocks, bonds, real estate and other investments. Depending on your situation, consider asset allocation and rebalancing to ensure your portfolio remains balanced as market conditions change.

What markets will boom in 2023?

Predicting which markets will boom in 2023 can be hard since market conditions can change quickly. However, some experts call for the technology sector to continue its strong performance, with advancements in artificial intelligence and 5G driving growth. Other industries predicted to do well include healthcare, energy and infrastructure, as governments worldwide invest heavily in them. Finally, emerging markets may offer you an opportunity for higher returns due to their undervaluation when compared to their developed-market counterparts.

Will 2023 be a better year for investors? 

2023 could be an exciting year for investors, with the markets potentially offering gains from traditional and alternative investments. Stocks may return strong performance if the economy continues to improve, while bonds can provide you with a reliable source of income. Real estate and alternative investments can offer higher returns, but they also come with more risk. Ultimately, whether or not 2023 will be a good year for investors will depend on your circumstances and market trends, which are always challenging to predict.

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Amazon.com (AMZN)
4.7013 of 5 stars
$179.62+3.4%N/A61.94Buy$205.13
Bank of America (BAC)
4.7062 of 5 stars
$37.83-0.2%2.54%13.09Hold$38.53
International Business Machines (IBM)
4.6115 of 5 stars
$167.13-1.1%3.97%18.93Hold$184.08
Microsoft (MSFT)
4.8887 of 5 stars
$406.32+1.8%0.74%35.18Moderate Buy$452.61
Compare These Stocks  Add These Stocks to My Watchlist 

Claire Shefchik

About Claire Shefchik

  • shefchikclaire@gmail.com

Contributing Author

Energy, Commodities

Experience

Claire Shefchik has been a contributing writer for MarketBeat since 2023.

Areas of Expertise

Finance, business

Education

Bachelor of Arts in Writing, University of Arizona; Master of Fine Arts in Writing, Sarah Lawrence College

Past Experience

Business editor, BVI Beacon, senior writer, Business BVI


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