Free Trial

VFC Stock Spring Sale, Good For Value Investors?

VFC stock price

Key Points

  • The apparel industry has been suffering a trifecta of issues; slowing consumer demand, supply chain issues, and input cost inflation have culminated in a build-up of inventory levels.
  • Marketing departments have prompted management to introduce discounts and liquidate sales to close the gap between excess inventory and normalized earnings, hurting sales and margins in the short term for these firms.
  • VFC is overcoming this challenge in its Vans brand, unlocking deep value for investors who can see past the inventory write-downs and look at normalized book value and earnings multiples.
  • 8.4% dividend yield and nearly 48% upside in the stock, which trades at near decade-lows, can be part of an essential watchlist for investors looking to ride the apparel recovery.
  • 5 stocks we like better than Lululemon Athletica

The Apparel industry has seen dire developments throughout the COVID-19 pandemic, and some operators within it have yet to come back to business activity levels reflecting those pre-pandemic. "Business is still slow overall. Customers have not yet picked up orders at pre-pandemic levels." this is what the respondents said about the apparel industry in the latest ISM manufacturing report on business, along with clocking in a contraction for March 2023. V.F. NSYE: VFC 

It has seen the worst of these trends as the company deals with declining sales and excess inventory within its Vans brand segment, despite many positives still present, allowing for upside potential in the stock.

As many retail apparel operators like Ralph Lauren NYSE: RL and Lululemon Athletica NASDAQ: LULU have come to find out, the inventory levels that are currently being held by the average firm in the industry coupled with slowing consumer demand amid rising interest rates and fears of an economic recession, are driving the supply-demand dynamics on a negative tilt for retailers and wholesalers alike. 

Management across different apparel firms has pointed to the shared pain experienced in the sector. Excess inventory and not enough demand are prompting marketing departments to push for inventory write-downs in the form of discounts and other liquidation sales to get working capital, well, working and investor hunger fed via healthier cash flows and renewed dividends.

Inventory Problems at VFC

The COVID-19 pandemic had a notable blow to be dealt for the Vans 'off the wall' brand, as sales declined significantly and inventory was stuck in the woodwork waiting to be marked down like the rest or even liquidated to other wholesalers. The Chinese consumer represents nearly 6-8% of the revenue for the firm, and the nation's aggressive COVID lockdowns only brought further declines to VFC's top-line figures. For the year 2022, The Vans brand delivered -13% revenue declines to its parent company, a brand that currently represents over a third of total revenue.


Markets did not take the news well, and further accentuated their bearish view toward the stock by beating it down to levels not seen since 2010-2012. It starts to become irrational for investors to think that the company is trading at the same price it was back when it had not owned faster-growing names like The North Face or Supreme, nor when it had divested slow-performing brands like Kodiak, Terra, and Work Authority.

One of the main concerns for analysts and investors in VFC is the current inventory levels. This excess can magnify discounts and write down effects adversely affecting future sales and margins. For example, in 2022, VFC reported earnings per share of $3.53; however, that same year reported free cash flow per share of only $1.58. The discrepancy between the net income driving earnings per share and the level of free cash flow (operating cash flows minus capital expenditures) can be attributed to inventory levels as USD 381 million in inventory value was written down to USD 357 million, or a 6% write down for starters. 

Hidden Value, Reasonable Entry

Li Lu famously generated a monstrous multi-bagger return in Timberland stock before VFC acquired it. Lu's reasoning behind acquiring the company came down to its low price-to-book ratio and, ultimately, what that "book" was made of. So while Lu paid 1.3x book value for the individual apparel company, investors today can pick up VFC's portfolio of brands like (including Timberland) Vans, The North Face, Supreme, and Dickie's for a reported 2.5x book value.

If investors normalize the retained earnings of the company, whereby the total value of inventory can be taken rather than the discounted value, and debt levels normalize back to 40% of the balance sheet rather than the current pandemic-induced level of 64.6%, book value per share rises to $10. This adjustment thus brings the price to book value to a current 2.15x. 

While this multiple is still higher than what Lu paid for Timberland back in his day, modern-day investors need to account for what today's "book" contains, and that is a pre-pandemic six-year compounded average growth rate (CAGR) of 17% and a projected 5% CAGR up to 2027, a 3% reduction in outstanding shares through the pandemic and a current dividend yield of 8.4% sustained to encourage investors to bet on management's ability to turn the Vans brand situation around and rectify the inventory issues faced today. Furthermore, this book is behind a company that generated 17.8% returns on invested capital pre-pandemic and is now back to 13.9% post-pandemic despite its inventory and global sales challenges. 

Analysts agree with management cases, as they have assigned a near 48% upside target from current prices. In addition, the stock is trading at almost decade-lows and is the cheaper alternative in its peer group with a five-year average price to free cash flow multiple of 9.7x.

Should you invest $1,000 in Lululemon Athletica right now?

Before you consider Lululemon Athletica, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Lululemon Athletica wasn't on the list.

While Lululemon Athletica currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

A Guide To High-Short-Interest Stocks Cover

MarketBeat's analysts have just released their top five short plays for July 2024. Learn which stocks have the most short interest and how to trade them. Click the link below to see which companies made the list.

Get This Free Report
Gabriel Osorio-Mazilli
About The Author

Gabriel Osorio-Mazilli

Contributing Author

Value Stocks, Asian Markets, Macro Economics

Like this article? Share it with a colleague.

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
V.F. (VFC)
3.4149 of 5 stars
3.41 / 5 stars
$13.75+2.5%2.62%-5.50Reduce$13.06
Ralph Lauren (RL)
4.1886 of 5 stars
4.19 / 5 stars
$181.58-1.3%1.82%18.68Moderate Buy$170.50
Lululemon Athletica (LULU)
4.4984 of 5 stars
4.50 / 5 stars
$291.06+0.6%N/A23.34Moderate Buy$431.29
Compare These Stocks  Add These Stocks to My Watchlist 


Featured Articles and Offers

Recent Videos

CPI News Breakdown: Key Market Moves to Follow
Understanding Oversold Stocks
Inside Pelosi’s Latest Stock Moves

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines