EQ Inc., creates and targets customized audience segments using location-based behavior signals, advanced data analytics, and proprietary software in Canada, the United States, and internationally. The company's products include Atom, a self-serve programmatic solution and a location-based advertising tool; LOCUS, an automated data processing technology that provides customized audiences and reporting data on-demand; and Visilink that measures the performance of a digital campaign. It also provides integrated digital marketing solutions, which enable advertisers to connect with their audiences across online display, video, social, and mobile campaigns using its programmatic marketing platform. The company was formerly known as Cyberplex Inc. and changed its name to EQ Inc. in June 2013. EQ Inc. is based in Toronto, Canada.
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