JD Sports Fashion (JD) Share Price, News & Analysis

Company Overview

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel. It offers its products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Tessuti, Scotts, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brands. The company also operates online business. In addition, it licenses fashion brands and operates fitness centers; operates as online own label women's fashion retailer; and manufactures and distributes professional fitness equipment. The company has operations in the United Kingdom, Andorra, Australia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Latvia, Lithuania, Malaysia, the Netherlands, New Zealand, Poland, Portugal, Republic of Ireland, Romania, Serbia, Singapore, Slovakia, South Korea, Spain and the Canary Islands, Sweden, Thailand, and the United Arab Emirates. The company was founded in 1981 and is headquartered in Bury, the United Kingdom. JD Sports Fashion plc is a subsidiary of Pentland Group Limited.

Key Stats

• Today's Range: 64.80 to 67.44
• 50-Day Range: 67.14 to 82.04
• 52-Week Range: N/A
• Volume: 24.09 million shs
• Average Volume: 393,791 shs
• Market Capitalization: £3.38 billion
• P/E Ratio: 652.80
• Dividend Yield: 0.67%
• Price Target: GBX 233
• Consensus Rating: Hold

JD Sports Fashion Stock Analysis - MarketRank™

JD Sports Fashion scored higher than 42% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Hold

Consensus Rating

JD Sports Fashion has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 3 buy ratings, 4 hold ratings, and 1 sell rating.

Upside Potential

JD Sports Fashion has a consensus price target of GBX 233, representing about 256.9% upside from its current price of GBX 65.28.

Amount of Analyst Coverage

JD Sports Fashion has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of JD Sports Fashion is 652.80, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.48.

Price to Earnings Ratio vs. Sector

The P/E ratio of JD Sports Fashion is 652.80, which means that it is trading at a more expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 72.15.

Price to Earnings Growth Ratio

JD Sports Fashion has a PEG Ratio of 1.05. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

JD Sports Fashion has a P/B Ratio of 1.39. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for JD.

Dividend

• Score: 0.0 / 5
• Dividend Strength: Weak

Dividend Yield

JD Sports Fashion has a dividend yield of 0.67%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

JD Sports Fashion does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of JD Sports Fashion is 1,000.00%. Payout ratios above 75% are not desirable because they may not be sustainable.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.30

News Sentiment

JD Sports Fashion has a news sentiment score of 0.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.44 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for JD Sports Fashion this week, compared to 2 articles on an average week.

Search Interest

Only 13 people have searched for JD on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 1.1 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, JD Sports Fashion insiders have not sold or bought any company stock.

Percentage Held by Insiders

51.91% of the stock of JD Sports Fashion is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

32.99% of the stock of JD Sports Fashion is held by institutions.

JD Stock Analysis - Frequently Asked Questions

How have JD shares performed this year?

JD Sports Fashion's stock was trading at GBX 84.46 on January 1st, 2026. Since then, JD shares have decreased by 22.7% and is now trading at GBX 65.28.

How were JD Sports Fashion's earnings last quarter?

JD Sports Fashion Plc (LON:JD) released its quarterly earnings results on Wednesday, September, 24th. The company reported $4.60 earnings per share (EPS) for the quarter. JD Sports Fashion had a trailing twelve-month return on equity of 14.97% and a net margin of 3.17%.

Is JD Sports Fashion doing a stock buyback?

JD Sports Fashion's Board of Directors approved a stock buyback program on Monday, February 23rd 2026, which permits the company to buy back 0 outstanding shares, according to EventVestor. This permits the company to repurchase shares of its stock through open market purchases. Stock buyback programs are usually an indication that the company's management believes its shares are undervalued.

How do I buy shares of JD Sports Fashion?

Shares of JD stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock.

What other stocks do shareholders of JD Sports Fashion own?

Based on aggregate information from My MarketBeat watchlists, some other companies that JD Sports Fashion investors own include Meta Platforms (META), Advanced Micro Devices (AMD), NVIDIA (NVDA), Tesla (TSLA), PayPal (PYPL), Tesco (TSCO) and Alibaba Group (BABA).

Company Calendar

• Last Earnings: 9/24/2025
• Today: 5/06/2026

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Consumer Cyclical
• Industry: Apparel Retail
• Sub-Industry: Retail
• Current Symbol: LON:JD
• Previous Symbol: LON:JD/
• CIK: N/A
• Web: www.jdplc.com
• Phone: +44-161-7671000
• Fax: N/A
• Employees: 385,400
• Year Founded: N/A

Price Target and Rating

• Average Price Target for JD Sports Fashion: GBX 233
• High Price Target: GBX 840
• Low Price Target: GBX 85
• Potential Upside/Downside: +256.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX 0.10
• Trailing P/E Ratio: 652.80
• Forward P/E Ratio: 4.34
• P/E Growth: 1.05
• Net Income: £342.20 million
• Net Margins: 3.17%
• Pretax Margin: N/A
• Return on Equity: 14.97%
• Return on Assets: 7.05%

Debt

• Debt-to-Equity Ratio: 133.23
• Current Ratio: 1.42
• Quick Ratio: 0.71

Sales & Book Value

• Annual Sales: £10.79 billion
• Price / Sales: 0.31
• Cash Flow: GBX 11.71 per share
• Price / Cash Flow: 5.57
• Book Value: GBX 47 per share
• Price / Book: 1.39

Miscellaneous

• Outstanding Shares: 5,180,000,000
• Free Float: N/A
• Market Cap: £3.38 billion
• Optionable: Not Optionable
• Beta: 1.65