Prudential (PRU) Stock Forecast & Price Target GBX 876.36 -9.84 (-1.11%) As of 10/23/2026 12:29 PM Eastern Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsInsider TradesNews and Trends Prudential - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating BuyBased on 5 Analyst RatingsSell0Hold0Buy5 Based on 5 Wall Street analysts who have issued ratings for Prudential in the last 12 months, the stock has a consensus rating of "Buy." Out of the 5 analysts, 5 have given a buy rating for PRU. Consensus Price Target GBX 1,453 According to the 5 analysts' twelve-month price targets for Prudential, the average price target is GBX 1,453. The highest price target for PRU is GBX 1,500, while the lowest price target for PRU is GBX 1,400. The average price target represents a forecasted upside of 65.80% from the current price of GBX 876.36. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for PRU and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Prudential and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. PRU Analyst Ratings Over TimeTypeCurrent Forecast10/24/25 to 10/24/261 Month Ago9/24/25 to 9/24/263 Months Ago7/26/25 to 7/26/261 Year Ago10/24/24 to 10/24/25Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)Buy5 Buy rating(s)5 Buy rating(s)5 Buy rating(s)5 Buy rating(s)Hold0 Hold rating(s)0 Hold rating(s)0 Hold rating(s)0 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price TargetGBX 1,453GBX 1,453GBX 1,379GBX 1,189.40Consensus RatingBuyBuyBuyBuy PRU Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History PRU Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Prudential Stock vs. The CompetitionTypePrudentialFinance CompaniesConsensus Rating Score 3.00 2.28Consensus RatingBuyHoldNews Sentiment RatingPositive NewsSee Recent PRU NewsPositive News Recent Analyst Forecasts and Stock Ratings Most Recent from Each Brokerage All Show All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action 10/24/2024 - 10/24/2026 Report Date Report Date From Report Date To 1M3M6MYTD1Y2Y3Y5Y More filters Fewer filters Done 0 Results Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails9/24/2026 Berenberg Bank2 of 5 stars Reiterated RatingBuyGBX 1,445+53.27%9/4/2026 Citigroup4 of 5 stars Lower TargetBuyGBX 1,425 ➝ GBX 1,400+35.27%8/28/2026 Jefferies Financial Group3 of 5 stars Reiterated RatingBuyGBX 1,500+48.88%4/22/2026 JPMorgan Chase & Co.Subscribe to MarketBeat All Access to unlock brokerage rankings Boost TargetOverweightGBX 1,450 ➝ GBX 1,480+31.44%3/19/2026 Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access to unlock brokerage rankings Boost TargetBuyGBX 1,355 ➝ GBX 1,440+35.27%8/15/2025 UBS GroupSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingBuyGBX 1,200+21.48%3/20/2025 Bank of AmericaSubscribe to MarketBeat All Access to unlock brokerage rankings Reiterated RatingBuyGBX 1,000+25.50%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 02:58 PM ET. Should I Buy Prudential Stock? PRU Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 23, 2026. Please send any questions or comments about these Prudential pros and cons to contact@marketbeat.com. Prudential Bull Case Here are some ways that investors could benefit from investing in Prudential plc: Prudential plc is currently trading at $876.36, which is near its 52-week low of $867.40, offering a potential entry point for value-oriented investors given the stock's recent decline from its high of $1238.00. The company is actively reducing its issued share capital through a series of share repurchases under its 2025 and 2026 mandates, a move that can support earnings per share and signal management confidence in the stock's value. Prudential plc maintains a consensus rating of Buy with a price target of $1319.17, suggesting significant upside potential from the current price of $876.36 according to analyst consensus. Recent news highlights operational expansion, such as Prudential Kenya opening a new office in Westlands and Prudential Life Insurance Ghana launching the PRUConnect digital platform, indicating continued growth in key Asian and African markets. Insider activity shows recent buying, with executives like Douglas Flint and Anil Wadhwani purchasing shares in mid-2026, which may reflect internal confidence in the company's long-term prospects despite recent price pressures. Prudential Bear Case Investors should be bearish about investing in Prudential plc for these reasons: Prudential Life in Japan has been ordered to halt new business operations for over three months, with the suspension extended to January 31, 2027, which could negatively impact revenue and growth in a major market. The stock has experienced a significant decline, dropping from a 52-week high of $1238.00 to the current price of $876.36, reflecting substantial downside risk and potential market concerns about the company's performance. Regulatory issues in Japan, including business restrictions and improvement orders for Prudential and Gibraltar Life, pose operational and reputational risks that could affect investor sentiment and stock stability. The company's sustainability score is 0, which may be a concern for environmentally, socially, and governance (ESG) focused investors who prioritize sustainable business practices in their portfolios. Recent price action shows the stock hitting 52-week lows in early October 2026, with volumes above average, indicating potential selling pressure and uncertainty in the market regarding the stock's near-term direction. PRU Forecast - Frequently Asked Questions What is Prudential's forecast for 2026? According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential is GBX 1,453, with a high forecast of GBX 1,500 and a low forecast of GBX 1,400. Should I buy or sell Prudential stock right now? 5 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Prudential in the last year. There are currently 5 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" PRU shares. Does Prudential's stock price have much upside? According to analysts, Prudential's stock has a predicted upside of 65.80% based on their 12-month stock forecasts. What analysts cover Prudential? Prudential has been rated by research analysts at Berenberg Bank, Citigroup, and Jefferies Financial Group in the past 90 days. Do Wall Street analysts like Prudential more than its competitors? Analysts like Prudential more than other "finance" companies. The consensus rating for Prudential is Buy while the average consensus rating for "finance" companies is Hold. Learn more on how PRU compares to other companies. 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