Ultimate Products (ULTP) Share Price, News & Analysis

Company Overview

Ultimate Products is the owner of leading homeware brands including Salter and Beldray. According to its market research, nearly 80% of UK households own at least one of the Group's products. The Group sells to over 300 retailers in over 30 countries - spanning discounters, supermarkets and general retailers, and ranging from large national and international multi-channel retailers to smaller retail chains. Its products are also available on salter.com and beldray.com, as well as major third-party online marketplaces. The Group specialises in four product categories: Small Domestic Appliances; Housewares; Laundry; and Audio. Other UP brands include Progress (bakeware, cookware and kitchen electrical), Kleeneze (laundry and floorcare), Petra (small domestic appliances), George Wilkinson (cookware and kitchen electrical) and Intempo (audio). Founded in 1997, Ultimate Products is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and Paris, France. Ultimate Products employs over 300 staff and is certified as a Great Place to Work®. A significant number of its employees joined via the Group's Graduate Development Scheme, one of the biggest in the North West. Please note that Ultimate Products is not the owner of Russell Hobbs. The Group currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances). For further information, please visit https://upplc.com/.

Key Stats

• Today's Range: 47.70 to 49.37
• 50-Day Range: 45 to 53
• 52-Week Range: 40.30 to 63.40
• Volume: 133,705 shs
• Average Volume: 143,054 shs
• Market Capitalization: £40.61 million
• P/E Ratio: 11.32
• Dividend Yield: 5.51%
• Price Target: GBX 75
• Consensus Rating: Buy

Ultimate Products Stock Analysis - MarketRank™

Ultimate Products scored higher than 89% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Buy

Consensus Rating

Ultimate Products has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on no strong buy ratings, 1 buy rating, no hold ratings, and no sell ratings.

Upside Potential

Ultimate Products has a consensus price target of GBX 75, representing about 51.9% upside from its current price of GBX 49.37.

Amount of Analyst Coverage

Ultimate Products has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Ultimate Products is 11.48, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.60.

Price to Earnings Ratio vs. Sector

The P/E ratio of Ultimate Products is 11.48, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 26.81.

Price to Book Value per Share Ratio

Ultimate Products has a P/B Ratio of 0.86. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for ULTP.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Ultimate Products is a leading dividend payer. It pays a dividend yield of 5.51%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Ultimate Products does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Ultimate Products is 70.93%. This payout ratio is at a healthy, sustainable level, below 75%.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: N/A

News Sentiment

Ultimate Products has a news sentiment score of 0.75. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.50 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Ultimate Products this week, compared to 0 articles on an average week.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Ultimate Products insiders have sold more of their company's stock than they have bought. Specifically, they have bought GBX 0 in company stock and sold £2,632.50 in company stock.

Percentage Held by Insiders

43.17% of the stock of Ultimate Products is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

15.72% of the stock of Ultimate Products is held by institutions.

Company Calendar

• Last Earnings: 10/27/2026
• Today: 11/12/2026

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: N/A
• Current Symbol: LON:ULTP
• CIK: N/A
• Web: www.upplc.com
• Phone: 44-16-1627-1400
• Fax: N/A
• Employees: 361
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Ultimate Products: GBX 75
• High Price Target: GBX 75
• Low Price Target: GBX 75
• Potential Upside/Downside: +53.1%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX 4.30
• Trailing P/E Ratio: 11.40
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: £10.32 million
• Net Margins: 2.50%
• Pretax Margin: N/A
• Return on Equity: 7.63%
• Return on Assets: 9.97%

Debt

• Debt-to-Equity Ratio: 38.03
• Current Ratio: 1.33
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: £144.92 million
• Price / Sales: 0.28
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: GBX 57.49 per share
• Price / Book: 0.85

Miscellaneous

• Outstanding Shares: 83,431,000
• Free Float: N/A
• Market Cap: £40.88 million
• Optionable: N/A
• Beta: 0.60