Ultimate Products (ULTP) Share Price, News & Analysis

Company Overview

Ultimate Products is the owner of leading homeware brands including Salter and Beldray. According to its market research, nearly 80% of UK households own at least one of the Group's products. The Group sells to over 300 retailers in over 30 countries - spanning discounters, supermarkets and general retailers, and ranging from large national and international multi-channel retailers to smaller retail chains. Its products are also available on salter.com and beldray.com, as well as major third-party online marketplaces. The Group specialises in four product categories: Small Domestic Appliances; Housewares; Laundry; and Audio. Other UP brands include Progress (bakeware, cookware and kitchen electrical), Kleeneze (laundry and floorcare), Petra (small domestic appliances), George Wilkinson (cookware and kitchen electrical) and Intempo (audio). Founded in 1997, Ultimate Products is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and Paris, France. Ultimate Products employs over 300 staff and is certified as a Great Place to Work®. A significant number of its employees joined via the Group's Graduate Development Scheme, one of the biggest in the North West. Please note that Ultimate Products is not the owner of Russell Hobbs. The Group currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances). For further information, please visit https://upplc.com/.

Key Stats

• Today's Range: 46.70 to 49.60
• 50-Day Range: 45.70 to 57.20
• 52-Week Range: 40.30 to 65
• Volume: 34,947 shs
• Average Volume: 154,504 shs
• Market Capitalization: £38.96 million
• P/E Ratio: 10.38
• Dividend Yield: 6.49%
• Price Target: GBX 75
• Consensus Rating: Buy

Company Calendar

• Last Earnings: 3/24/2026
• Today: 9/26/2026

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: N/A
• Current Symbol: LON:ULTP
• CIK: N/A
• Web: www.upplc.com
• Phone: 44-16-1627-1400
• Fax: N/A
• Employees: 361
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Ultimate Products: GBX 75
• High Price Target: GBX 75
• Low Price Target: GBX 75
• Potential Upside/Downside: +60.6%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX 4.50
• Trailing P/E Ratio: 10.38
• Forward P/E Ratio: 3.21
• P/E Growth: N/A
• Net Income: £10.32 million
• Net Margins: 2.69%
• Pretax Margin: N/A
• Return on Equity: 8.41%
• Return on Assets: 9.97%

Debt

• Debt-to-Equity Ratio: 34.63
• Current Ratio: 1.25
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: £145.10 million
• Price / Sales: 0.27
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: GBX 57.49 per share
• Price / Book: 0.81

Miscellaneous

• Outstanding Shares: 83,431,000
• Free Float: N/A
• Market Cap: £38.96 million
• Optionable: N/A
• Beta: 0.60