Established in 2007 the Watches of Switzerland Group is the UK’s largest luxury watch retailer, operating in the UK and US comprising eight prestigious brands; Watches of Switzerland (UK and US), Mappin & Webb (UK), Goldsmiths (UK), Mayors (US), Betteridge (US), Deutsch & Deutsch (US), Analog:Shift (US) and Hodinkee (US), with a complementary jewellery offering. The Group also owns the exclusive distribution rights for Roberto Coin in the US, Canada, Central America and the Caribbean.
As at 3 September 2026, the Watches of Switzerland Group had 186 showrooms across the UK and US including 75 dedicated mono-brand boutiques in partnership with Rolex, OMEGA, TAG Heuer, Breitling, TUDOR, Longines, Grand Seiko, Roberto Coin, BVLGARI and FOPE and has a leading presence in Heathrow Airport with representation in Terminals 3, 4 and 5 as well as seven retail websites.
The Watches of Switzerland Group is proud to be the UK’s largest retailer for Rolex, OMEGA, Cartier, TAG Heuer and Breitling watches and provides clients with the finest selection of luxury timepieces from all over the major groups and independent brands together with an impressive presentation of smaller independent brands. Our long-standing association with the brands is a key point of distinction and a cornerstone of our unique client experience.
Our Mappin & Webb brand has been Warrant Holders to all the United Kingdom’s sovereigns since 1897, having served five monarchs over a continuous period of 125 years. Today we continue as Jewellers, Goldsmiths, and Silversmiths to His Royal Highness King Charles III. Our jewellery master craftsman, was appointed to the position of Crown Jeweller in 2017, having also held the position of Personal Jeweller to the sovereign since 2012.
The Group’s Purpose to WOW our clients, while caring for our colleagues, our communities and our planet, is underpinned by strong Environment Social Governance, which is reflected in our rating agency scores and inclusion in the FTSE4Good index.
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