We, through our subsidiaries in the UAE, operate as a tour operator, travel agency, and provider of event planning and management services. As the tourism industry in the Middle East region is growing rapidly, our subsidiaries primarily provide two lines of services, namely, MICE management, a comprehensive coordination and organization of events, and one-stop tourism, a comprehensive travel product that is designed to provide tourists with all the necessary components of a trip in a single and convenient package, which typically include transportation, accommodations, meals, and guided tours or activities. In the MICE management business, our subsidiaries assist their clients, mainly companies and industry associations, with the planning, organizing, and execution of various events including annual meetings, product launch conferences, product exhibitions, and staff gatherings in the UAE. They offer comprehensive services encompassing guest invitations, event website development, event applications, advertising, and overall event management and execution. Our subsidiaries also offer their clients comprehensive one-stop tourism services. These services include flight ticket bookings, airport pick-up, hotel reservations, restaurant bookings, rental of cars and buses, arranging tickets for tourist attractions, and providing tour guides. With this comprehensive approach, our subsidiaries’ clients are relieved from the hassle of navigating multiple websites for different services, thereby saving time and streamlining the travel planning process. As of the date of this prospectus, our subsidiaries are able to provide travel services in the UAE, Jordan, Qatar, Bahrain, Kuwait, Saudi Arabia, and Oman. Our principal place of business is in Dubai, UAE.
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