AppLovin (APP) Stock Price, News & Analysis

Company Overview

AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.

Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns. The company also offers analytics and creative-testing capabilities to improve campaign performance and lifetime value measurement. In addition to its platform services, AppLovin operates a games business that publishes and promotes mobile titles through brands such as Lion Studios, combining first-party publishing expertise with its advertising and analytics stack.

Founded in 2012 by Adam Foroughi, Andrew Karam and John Krystynak, AppLovin has grown from a mobile ad network into a broader platform serving app developers, publishers and advertisers around the world. The company completed an initial public offering in 2021 and maintains operations across multiple markets internationally. Adam Foroughi serves as chief executive, with the company’s leadership team overseeing product, engineering and commercial operations as it continues to expand its technology and publishing footprint.

Key Stats

• Today's Range: $469.62 to $483.29
• 50-Day Range: $372.08 to $517.23
• 52-Week Range: $290.96 to $745.61
• Volume: 3.24 million shs
• Average Volume: 3.93 million shs
• Market Capitalization: $161.26 billion
• P/E Ratio: 49.04
• Dividend Yield: N/A
• Price Target: $672.05
• Consensus Rating: Moderate Buy

AppLovin Stock Analysis - MarketRank™

AppLovin scored higher than 99% of companies evaluated by MarketBeat, and ranked 8th out of 301 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

AppLovin has received a consensus rating of Moderate Buy. The company's average rating score is 2.83, and is based on 1 strong buy rating, 17 buy ratings, 5 hold ratings, and no sell ratings.

Upside Potential

AppLovin has a consensus price target of $672.05, representing about 40.6% upside from its current price of $478.11.

Amount of Analyst Coverage

AppLovin has been the subject of 18 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 32.57%

Earnings Growth

Earnings for AppLovin are expected to grow by 32.57% in the coming year, from $15.72 to $20.84 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of AppLovin is 49.04, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.56.

Price to Earnings Ratio vs. Sector

The P/E ratio of AppLovin is 49.04, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 25.85.

Price to Earnings Growth Ratio

AppLovin has a PEG Ratio of 0.80. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

AppLovin has a P/B Ratio of 75.77. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.28% of the float of AppLovin has been sold short.

Short Interest Ratio / Days to Cover

AppLovin has a short interest ratio ("days to cover") of 2.83, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppLovin has recently decreased by 9.07%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

AppLovin does not currently pay a dividend.

Dividend Growth

AppLovin does not have a long track record of dividend growth.

News and Social Media

• Score: 4.4 / 5
• News Sentiment: 1.11

News Sentiment

AppLovin has a news sentiment score of 1.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 27 news articles for AppLovin this week, compared to 15 articles on an average week.

Search Interest

93 people have searched for APP on MarketBeat in the last 30 days. This is an increase of 2% compared to the previous 30 days.

MarketBeat Follows

52 people have added AppLovin to their MarketBeat watchlist in the last 30 days. This is an increase of 86% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, AppLovin insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $169,584,607.00 in company stock.

Percentage Held by Insiders

13.66% of the stock of AppLovin is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.85% of the stock of AppLovin is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

APP Stock Analysis - Frequently Asked Questions

How have APP shares performed this year?

AppLovin's stock was trading at $673.82 on January 1st, 2026. Since then, APP shares have decreased by 29.0% and is now trading at $478.11.

How were AppLovin's earnings last quarter?

AppLovin Corporation (NASDAQ:APP) released its quarterly earnings data on Wednesday, February, 11th. The company reported $3.24 EPS for the quarter, beating analysts' consensus estimates of $2.89 by $0.35. The company's quarterly revenue was up 66.0% on a year-over-year basis.
Read the conference call transcript.

When did AppLovin IPO?

AppLovin (APP) raised $2 billion in an IPO on Tuesday, April 13th 2021. The company issued 25,000,000 shares at a price of $75.00-$85.00 per share. Morgan Stanley, J.P. Morgan, KKR, BofA Securities, Citigroup, Credit Suisse and UBS Investment Bank acted as the underwriters for the IPO and Oppenheimer & Co., Stifel, Truist Securities, William Blair, LionTree, LUMA Securities, The Raine Group, Blaylock Van, LLC, Guzman & Company, R. Seelaus & Co., LLC and Roberts & Ryan were co-managers.

Who are AppLovin's major shareholders?

AppLovin's top institutional shareholders include Bank of New York Mellon Corp (0.40%), Sumitomo Mitsui Trust Group Inc. (0.16%), Principal Financial Group Inc. (0.10%) and Strs Ohio (0.07%). Insiders that own company stock include Eduardo Vivas, Denali Holdings LP Kkr, Arash Adam Foroughi, Katie Kihorany Jansen, Kkr Group Partnership LP, Victoria Valenzuela, Matthew Stumpf, Mary Margaret Hasti Georgiadis, Herald Y Chen, Vasily Shikin, Barbara Messing, Craig Scott Billings and Dawson Alyssa Harvey.
View institutional ownership trends.

How do I buy shares of AppLovin?

Shares of APP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of AppLovin own?

Based on aggregate information from My MarketBeat watchlists, some other companies that AppLovin investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Arista Networks (ANET), Adobe (ADBE), CrowdStrike (CRWD) and Novo Nordisk A/S (NVO).

Company Calendar

• Last Earnings: 2/11/2026
• Today: 5/05/2026
• Next Earnings (Estimated): 5/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:APP
• Previous Symbol: NYSE:APP
• CIK: 1751008
• Web: www.applovin.com
• Phone: 800-839-9646
• Fax: N/A
• Employees: 1,710
• Year Founded: 2012

Price Target and Rating

• Average Price Target for AppLovin: $672.05
• High Price Target: $860.00
• Low Price Target: $340.00
• Potential Upside/Downside: +40.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.83
• Research Coverage: 23 Analysts

Profitability

• EPS (Trailing Twelve Months): $9.75
• Trailing P/E Ratio: 49.04
• Forward P/E Ratio: 30.41
• P/E Growth: 0.83
• Net Income: $3.33 billion
• Net Margins: 57.42%
• Pretax Margin: 72.12%
• Return on Equity: 245.64%
• Return on Assets: 52.02%

Debt

• Debt-to-Equity Ratio: 1.65
• Current Ratio: 3.32
• Quick Ratio: 3.32

Sales & Book Value

• Annual Sales: $5.48 billion
• Price / Sales: 29.42
• Cash Flow: $11.36 per share
• Price / Cash Flow: 42.10
• Book Value: $6.31 per share
• Price / Book: 75.77

Miscellaneous

• Outstanding Shares: 337,280,000
• Free Float: 291,206,000
• Market Cap: $161.26 billion
• Optionable: Not Optionable
• Beta: 2.37