Cheer (CHR) Stock Price, News & Analysis

Company Overview

Cheer Holding Limited (NASDAQ: CHR), formerly known as Glory Star New Media Group Holdings Limited, is a China-based media and entertainment company. The company develops and distributes digital content, including entertainment programming, lifestyle videos and other short-form media, through online platforms and mobile applications.

Its business activities include digital advertising, content production, online media operations and e-commerce-related services. Cheer has operated the CHEERS-branded digital platform, which is designed to connect users with entertainment content, products and services. The company has also pursued partnerships with brands and content creators to support advertising and online commerce initiatives.

Cheer was established in China and has primarily focused on serving Chinese consumers through internet and mobile channels. The company was previously listed under the Glory Star name before adopting the Cheer Holding name. Publicly available information about its current operating structure and leadership is limited, so additional details are not included.

Key Stats

• Today's Range: $1.47 to $1.82
• 50-Day Range: $1.47 to $1.97
• 52-Week Range: $1.25 to $41.85
• Volume: 3.64 million shs
• Average Volume: 32,891 shs
• Market Capitalization: $2.90 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

Cheer Stock Analysis - MarketRank™

Cheer scored higher than 6% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Cheer has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Cheer has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

Cheer has a P/B Ratio of 0.01. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

6.27% of the float of Cheer has been sold short.

Short Interest Ratio / Days to Cover

Cheer has a short interest ratio ("days to cover") of 3.19, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Cheer has recently decreased by 1.77%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Cheer does not currently pay a dividend.

Dividend Growth

Cheer does not have a long track record of dividend growth.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

Search Interest

Only 2 people have searched for CHR on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Cheer insiders have not sold or bought any company stock.

Percentage Held by Insiders

41.70% of the stock of Cheer is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

18.54% of the stock of Cheer is held by institutions.

Company Calendar

• Today: 10/08/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Interactive Media & Services
• Sub-Industry: Interactive Media & Services
• Current Symbol: NASDAQ:CHR
• Previous Symbol: NASDAQ:CHR
• CIK: 1738758
• Web: ir.gsmg.co
• Phone: 86-10-8770-0500
• Fax: N/A
• Employees: 116
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 12.48
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: $148.84 million
• Price / Sales: 0.02
• Cash Flow: $22.43 per share
• Price / Cash Flow: 0.07
• Book Value: $236.74 per share
• Price / Book: 0.01

Miscellaneous

• Outstanding Shares: 1,850,000
• Free Float: 1,076,000
• Market Cap: $2.90 million
• Optionable: N/A
• Beta: 0.72