NASDAQ:CHR Cheer (CHR) Stock Price, News & Analysis $1.84 -0.02 (-1.08%) Closing price 08/7/2026 04:00 PM EasternExtended Trading$1.91 +0.07 (+3.80%) As of 08/7/2026 07:34 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesOwnershipSEC FilingsTrendsBuy This Stock About Cheer Stock (NASDAQ:CHR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Cheer alerts:Sign Up Key Stats Today's Range$1.83▼$1.9750-Day Range$1.71▼$2.8152-Week Range$1.25▼$210.00Volume53,416 shsAverage Volume70,856 shsMarket Capitalization$3.40 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview Cheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. The company also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. The company also provides CHEERS Telepathy, an artificial intelligence content creation platform; CHEERS Open Data, a platform that provides industry solutions; CheerCar, an interactive entertainment app; CheerReal, a digital collection NFT app; and production, such as short videos, online variety shows, online drama, live stream, and Cheers series. In addition, it is developing CheerChat App, a social app; and CHEERS Metaverse, a platform to provide immersive digital experiences. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. Cheer Holding, Inc. was founded in 2016 and is headquartered in Beijing, the People's Republic of China. Read More Cheer Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks12th Percentile Overall ScoreCHR MarketRank™: Cheer scored higher than 12% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.7 / 5Analyst RatingSell Consensus RatingCheer has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageCheer has only been the subject of 1 research reports in the past 90 days.Read more about Cheer's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthN/A Price to Book Value per Share RatioCheer has a P/B Ratio of 0.01. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted9.16% of the float of Cheer has been sold short.Short Interest Ratio / Days to CoverCheer has a short interest ratio ("days to cover") of 1.89, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Cheer has recently increased by 6.29%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldCheer does not currently pay a dividend.Dividend GrowthCheer does not have a long track record of dividend growth. News and Social Media2.4 / 5News SentimentN/A News SentimentCheer has a news sentiment score of 0.80. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.56 average news sentiment score of Communication Services companies.News Coverage This WeekMarketBeat has tracked 1 news article for Cheer this week, compared to 2 articles on an average week. Company Ownership0.9 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Cheer insiders have not sold or bought any company stock.Percentage Held by Insiders41.70% of the stock of Cheer is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions18.54% of the stock of Cheer is held by institutions.Read more about Cheer's insider trading history. Receive CHR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Cheer and its competitors with MarketBeat's FREE daily newsletter. 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CHR Stock News HeadlinesCheer Holding Launches Homeglow AI, Establishing a New Benchmark for AI-Powered Smart Home DesignAugust 4, 2026 | markets.businessinsider.comCheer Holding, Inc.: Cheer Holding Announces First Half 2026 Financial ResultsJuly 29, 2026 | finanznachrichten.deChina is not hedging. It's escaping.China's US Treasury holdings have fallen from a peak of $1.32 trillion to roughly $659 billion, an 18-year low. Beijing's central bank has bought gold for 20 straight months, its longest streak in a decade. Goldman Sachs estimates China's real gold buying is 4.8 times the official figure. The European Central Bank confirms gold has overtaken US Treasuries as the world's top reserve asset, at 27% versus 22%. As foreign demand for US debt fades, rates and everyday costs may feel the pressure.August 8 at 1:00 AM | Behind the Markets (Ad)Cheer (CHR) Projected to Announce Earnings on WednesdayJuly 29, 2026 | americanbankingnews.comCheer Holding Files 2026 Half-Year Results Showing Higher Profit Despite Lower RevenueJuly 28, 2026 | tipranks.comCheer Holding Reports First-Half 2026 Results, With Higher Operating Income and Expanded Margins Amid AI Initiative ProgressJuly 28, 2026 | quiverquant.comQCheer Holding Announces First Half 2026 Financial ResultsJuly 28, 2026 | globenewswire.comKlon AI Global Launch: Cheer Holding Rolls Out Consumer AI Portrait and Digital Identity PlatformJuly 14, 2026 | globenewswire.comSee More Headlines CHR Stock Analysis - Frequently Asked Questions How have CHR shares performed this year? Cheer's stock was trading at $3.84 on January 1st, 2026. Since then, CHR stock has decreased by 52.1% and is now trading at $1.84. When did Cheer's stock split? Shares of Cheer reverse split before market open on Tuesday, April 7th 2026.The 1-3 reverse split was announced on Thursday, April 2nd 2026. The number of shares owned by shareholders was adjusted after the market closes on Monday, April 6th 2026. An investor that had 100 shares of stock prior to the reverse split would have 33 shares after the split. How do I buy shares of Cheer? Shares of CHR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Cheer own? Based on aggregate information from My MarketBeat watchlists, some other companies that Cheer investors own include Jiuzi (JZXN), Organigram Global (OGI), Adial Pharmaceuticals (ADIL), Avenue Therapeutics (ATXI), Cocrystal Pharma (COCP) and HCW Biologics (HCWB). Company Calendar Today8/08/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (2w+) 1-Year History Aug 25 Nov 25 Feb 26 May 26 Aug 26 For the last 2 weeks, CHR's financial health has been in the Green zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorCommunication Services Industry Interactive Media & Services Sub-IndustryInteractive Media & Services Current SymbolNASDAQ:CHR Previous SymbolNASDAQ:CHR CIK1738758 Webwww.yaoshixinghui.com Phone86-10-8770-0500FaxN/AEmployees127Year FoundedN/AProfitability EPS (Trailing Twelve Months)N/A Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet IncomeN/A Net MarginsN/A Pretax MarginN/A Return on EquityN/A Return on AssetsN/A Debt Debt-to-Equity RatioN/A Current Ratio12.48 Quick Ratio11.53 Sales & Book Value Annual Sales$148.84 million Price / Sales0.02 Cash Flow$20.44 per share Price / Cash Flow0.09 Book Value$210.94 per share Price / Book0.01Miscellaneous Outstanding Shares1,850,000Free Float1,076,000Market Cap$3.40 million OptionableN/A Beta0.93 The 7 Hottest IPO Stories of 2026MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. 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